Are you an Analytics company?
Anant Jhingran
@jhingran
Business Impact
“We find that firms that adopt data-driven decision making have output
and productivity that is 5-6% highe...
Analytics and Digital Success
High Performers

API & App
Engagement

Low Performers
Analytics & Big Data Engagement
Analytics and Digital Success
High Performers

How do you get here?
API & App
Engagement

Low Performers
Analytics & Big D...
This is not the answer

Additional data can lead to 25% wasted effort
CAVA is the answer

Collect

Act

CAV
A

Visualiz
e

Analyze
Analytics Driven Digital Transformation

Business
Imperatives

CAV
A
Organizational
Design

Technical
Capabilities
Analytics Driven Digital Transformation

Business
Imperatives

CAV
A
Organizational
Design

Technical
Capabilities
Have Clear Goals

CUSTOMER
ENGAGEMENT

User

App

Developer

DEVELOPER
ADOPTION

API

BACKEND
OPTIMIZATION

API Team

Back...
Have Clear Paths

“There are known knowns. These are things we know that we know.
There are known unknowns. That is to say...
Choices Drive Analytics
Customer Behavior know that we know.
“There are known knowns. These are things wefrom the previous...
Known Knowns @ Apigee

API Traffic

Visits

First Week, Last Quarter

First Week, Last Quarter
Known Unknowns @ Apigee
Primary KPIs

Secondary KPIs

Daily Visits

Daily Visits by Segment

Daily API Traffic

API Traffi...
Dealing with Unknown Unknowns

Goals

Hypotheses

Unknown
Unknowns

Known
Unknowns
Analysis

Data + Context
Unknown Unknowns @ Apigee

Goals

Hypotheses

Unknown
Unknowns

Known
Unknowns
Analysis

Smart Exploration Developer
@ Api...
Contexts for Digital Business

Your
Digital
Assets

API

API

API

API
Importance of Context
Analytics Driven Digital Transformation

Business
Imperatives

CAV
A
Organizational
Design

Technical
Capabilities
“We have to move business intelligence from the periphery of
operations to the center of how business gets done”
Bob McDon...
Democratize Analytics
Analytics at the Periphery

Analytics at the Core
Analytics Driven Digital Transformation

Business
Imperatives

CAV
A
Organizational
Design

Technical
Capabilities
Digital Business Data Architecture
ETL is Dead

APIs and Data
Technical Capabilities

Signals

Abstractions

JavaScript

Configuration
Real Time Optimizations
Example: Convert at-risk shoppers into buyers
Engage At-Risk Customers
• Push Notifications
• Pers...
Analytics Driven Digital Transformation

Business
Imperatives

CAV
A
Organizational
Design

Technical
Capabilities
Classifying Yourself
Are you ready for an
Analytics Driven Digital Transformation?
Thank You
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Are You an Analytics Company - Iloveapis2013 - keynote

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Every company is an analytics company first! Hear from Anant Jhingran at ilvoeapis2013 about how analytics and digital success go hand-in-hand. Hear how the CAVA framework - Collect - Analyze - Visualize - Act - drives digital transformation. How to set clear goals and consider the business imperatives, organizational design and technical capabilities needed for analytics driven digital transformation.

For more slides and videos from I ♥ APIs 2013, see http://apigee.com/about/iloveapis-conference/every-business-digital-business

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  • Are You an Analytics Company - Iloveapis2013 - keynote

    1. 1. Are you an Analytics company? Anant Jhingran @jhingran
    2. 2. Business Impact “We find that firms that adopt data-driven decision making have output and productivity that is 5-6% higher than what would be expected given their other investments in information technology usage.” Strengths in numbers: How does data driven decision making affect firm performance? by Erik Bryjolfsson et al (MIT-Sloan School of Management)
    3. 3. Analytics and Digital Success High Performers API & App Engagement Low Performers Analytics & Big Data Engagement
    4. 4. Analytics and Digital Success High Performers How do you get here? API & App Engagement Low Performers Analytics & Big Data Engagement
    5. 5. This is not the answer Additional data can lead to 25% wasted effort
    6. 6. CAVA is the answer Collect Act CAV A Visualiz e Analyze
    7. 7. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
    8. 8. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
    9. 9. Have Clear Goals CUSTOMER ENGAGEMENT User App Developer DEVELOPER ADOPTION API BACKEND OPTIMIZATION API Team Backend
    10. 10. Have Clear Paths “There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don’t know we don't know.” Donald Rumsfeld
    11. 11. Choices Drive Analytics Customer Behavior know that we know. “There are known knowns. These are things wefrom the previous quarter There are known unknowns. That is to Behavior in are current quarter Customer say, there the things that we know we don't know. But there are also unknown unknowns. There are things we don’t know we don't know.” Donald Rumsfeld Rate of churn for customers with age > 50 and income < 30K?
    12. 12. Known Knowns @ Apigee API Traffic Visits First Week, Last Quarter First Week, Last Quarter
    13. 13. Known Unknowns @ Apigee Primary KPIs Secondary KPIs Daily Visits Daily Visits by Segment Daily API Traffic API Traffic by Activity Level
    14. 14. Dealing with Unknown Unknowns Goals Hypotheses Unknown Unknowns Known Unknowns Analysis Data + Context
    15. 15. Unknown Unknowns @ Apigee Goals Hypotheses Unknown Unknowns Known Unknowns Analysis Smart Exploration Developer @ Apigee Adoption Data + Context Share of direct, ads, referrals, search traffic Developer Funnel
    16. 16. Contexts for Digital Business Your Digital Assets API API API API
    17. 17. Importance of Context
    18. 18. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
    19. 19. “We have to move business intelligence from the periphery of operations to the center of how business gets done” Bob McDonald, CEO PG&E, Feb. 2013
    20. 20. Democratize Analytics Analytics at the Periphery Analytics at the Core
    21. 21. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
    22. 22. Digital Business Data Architecture ETL is Dead APIs and Data
    23. 23. Technical Capabilities Signals Abstractions JavaScript Configuration
    24. 24. Real Time Optimizations Example: Convert at-risk shoppers into buyers Engage At-Risk Customers • Push Notifications • Personalization Collect Act View interaction path across channels Collect User Interactions • Add to Cart • View Product Details Analyze Visualize Identify at-risk customers
    25. 25. Analytics Driven Digital Transformation Business Imperatives CAV A Organizational Design Technical Capabilities
    26. 26. Classifying Yourself
    27. 27. Are you ready for an Analytics Driven Digital Transformation?
    28. 28. Thank You
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