API Trends: What to expect in 2012

API Trends –What to expect in 201201.17.12 @ 11:05 PSTVOIP or Dial-in (see chat)groups.google.com/group/api-craftSam Ramji @sramjiAnant Jhingran @jhingranBrian Pagano @brianpagano

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API Trends –What to expect in 2012

Enterprise APIs go mainstream

Enterprise APIs go mainstreamExplosion in popularity of public APIs … like Facebook, Twitter, etc.

Enterprise APIs go mainstreamThe real revolution is in enterprise!

Enterprise APIs go mainstreamEnterprises of all sizes are API-enabling their back-end systems

Enterprise APIs go mainstreamOpening the aperture of the use of back-end systems to enterprises partners independent developers

Enterprise APIs go mainstreamLarge enterprises embracing APIs telecom enterprises, like AT&T retail enterprises, like SEARS

Enterprise APIs go mainstreamExpanded reach to developers sparks innovation …cool apps drive business

Enterprise APIs go mainstream (WAG!!)2011 - 10% enterprises doing APIs; 10% considering it2012 - 30% enterprises doing APIs; 60% considering it

API-centric architecture

API-Centric architectureWebsites (portals) for people integrationSOA architecture for app-to-app integrationbut…

API-Centric architectureNew API world focus on integration with apps and developers …not with people (via portals) or processes (via SOA)

API-Centric architectureThink outside-in - not - inside-out …easy consumption (REST) "chatty" APIs

API-Centric architectureGet comfortable handling (unpredictable) demand (rapidly changing) usage patterns

API-Centric architectureAPIs - the de facto and default access point for back-end systems

API-Centric architectureWebsites and some internal processes become clients of the "new" API layer no longer use back-end systems directly

API-Centric architectureAPI layer delivered through the Cloud …handle rapid and evolving provisioning

Data-centric APIs

Data-centric APIsHuge market for data – Siri, WolframAlpha…

Data-centric APIsToday’s models - highly paid - custom feeds (Dun & Bradstreet) - free-for-all - sea of xls/csv files on a website(Data.gov)

Data-centric APIsToday’s models - highly paid - custom feeds (Dun & Bradstreet) - free-for-all - sea of xls/csv files on a website(Data.gov)Tomorrow’s model - in the middle - data brokered by APIs - free and freemium models co-exist

Data-centric APIsGrowing enterprises data becomes the primary business …data through apps is the new business model

Data-centric APIsEnterprises will API-enable their data …RESTify

Data-centric APIsIs it about easy consumption of silos? Or is it for clean linking across silos?

Data-centric APIsWhile data sources might be motivated to publish clean,linkable data, a more likely scenario is new data platformsthat cleanse and standardize and aggregate

Enterprise APIs for Analytics

Enterprise APIs for AnalyticsBusiness automation for bottom-line improvements

Enterprise APIs for AnalyticsBusiness optimization for top-line improvements

Enterprise APIs for AnalyticsAPI-adoption juggernaut focused on business automation

Enterprise APIs for AnalyticsHowever, the future of APIs is business optimization Business Business APIs of APIs Analysis

APIs optimized for the mobile developer

APIs optimized for the mobile developerMobile apps drive API development and adoption

APIs optimized for the mobile developerMultiple devices – multiple requirements

APIs optimized for the mobile developerToday - mobile apps for iPhone (iOS) and Android

APIs optimized for the mobile developerToday - mobile apps for iPhone (iOS) and AndroidTrend - HTML5/JavaScript for apps that can run on any device

APIs optimized for the mobile developerMobile devices need to receive less data in API responsesShouldn’t need to make repeated API calls to performsimple tasks

APIs optimized for the mobile developerInefficient APIs make things worse for app developer API provider

APIs optimized for the mobile developerProblems are multiplied by mobile demand patterns manysmall API requestsConcurrency the sheer number of devices hitting the APIat once

APIs optimized for the mobile developerLet developers filter the size and content of the API responsebefore its returned to the app

APIs optimized for the mobile developerGive developers the right format for their app environment plist for iOS JSONP for HTML5/JavaScript

OAuth 2.0 – the default security model

OAuth 2.0 – the default security modelIn 2012 OAuth will become the default choice for securingAPIs that enable end-users to interact through apps withtheir valued services

OAuth 2.0 – the default security modelApps are the new intermediaries in the digital world

OAuth 2.0 – the default security modelApps put buyers and sellers together buyer = end user seller = API provider

OAuth 2.0 – the default security modelGreat apps package the providers API in …a great user experience

OAuth 2.0 – the default security modelAdoptionusers can explore and try an app without compromising theirprivate data and privileges services like Salesforce.com, Twitter,Facebook, eBay, . . .

OAuth 2.0 – the default security modelUser can terminate the apps access to their account ifthey dont like or dont trust an app

API TrendsEnterprise APIs go mainstreamAPI-centric architectureData-centric APIsEnterprise APIs for AnalyticsAPIs optimized for the mobile developerOAuth 2.0 - the default security model

THANK YOUQuestions and ideas to:@sramji@jhingran@brianpaganogroups.google.com/group/api-craft

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API Trends: What to expect in 2012

by Apigee on Jan 18, 2012

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