# Sales Enablement Masterclass #
Marketing Product Managers depend on Sales makers to achieve results and yet are often disconnected, intimidated or simply frustrated by the relationship developed with Sales.
This presentation shows how to change this picture step-by-step by utilizing Product Management tools and techniques that you’re familiar with to harness the full potential of your Sales team, achieve the results you need and progressively build better relationships with Sales and customers.
Andre Piazza is an Emerging Marketing leader at Dell. His experience as a Product Manager made him a firm believer in intelligent products and in creating memorable customer experiences.
This presentation was delivered during Product Camp Austin (August 2014, #PCATX13; February 2014 #PCATX12; July 2013, #PCATX11), ProductCamp San Francisco (October 2013, #PCampSF), Product Camp Dallas - Fort Worth (November 2013, #PCampDFW) and AIPMM Webinar Series (October 2013). It is based on the lessons learned while working with Sales makers in growing portfolios: the balance of hard and soft skills required to establish credibility, build relationships while being an effective Product Manager.
~ Andre Piazza
Join the #SalesEnablement conversation on Twitter: @AndreAtDell
Connect with me on LinkedIn: http://www.linkedin.com/in/andrepiazza