Samuel West - Innovation playground

Innovation PlaygroundAPG SWEDENSamuel West• psychologist• creativity researcher, Lund University

We dont stop playing because we grow old;we grow old because we stop playing. - George Bernard Shaw

Shall we play? • Rules • Start & end • Voluntary • Fun • Seemingly pointless • Feel silly? Aiuto sono una salsiccia !

organizational creativity

Description of study- Notions on the use and impact of play on creativity in organizational contexts Aim: • Investigate the notion of play as a facilitator of group creativity • How play is used by these professionals? • What conditions encourage or discourage play in the workplace? Participants: • Nine creativity consultants, seven play advocates. • Women, men, young, old, various type of organizational work, experience and educational backgrounds. International. • Recruited, web searches and a professional networking sites. • Data: • Interviews, transcribed • Skype Method: • Qualitative-inspired approach

Description of study- Notions on the use and impact of play on creativity in organizational contexts Results: Finding a metaphor in Milan.... Play enhances creativity like:

Description of study- Notions on the use and impact of play on creativity in organizational contexts Play enhances creativity like: Air-ﬂow enhances a ﬁre.

Description of study- Notions on the use and impact of play on creativity in organizational contexts Play enhances creativity like: Romance enhances sex

Play enhances creativity like: Steamed milk enhances coffee Play enhanced creativity = cappuccino !

Play - steamed milk Creativity - espresso Cappuccino - play enhanced creativity

Creativity- novel and useful

Play at workAny activity can be playdepending on how you do it.Performing any task in a fun,ﬂexible and imaginative waymakes one think and feeldifferently.• Intrinsically motivated• enjoyable• apparently purposeless• a suspension of self-consciousness.• structured / rules• voluntary• not result oriented• non-serious• imaginative

Steaming milk Encouraging play in workplaceEncouragers: • Permission-to-play • Setting the example • Structure • Matching • Controversial: Making play serious • Controversial: CompetitionDiscouragers: • Lack of encouragers • Basic needs not met • Non-voluntary • Fun-phobic / too results oriented

Functions of play in enhancing creativity? • Improves openness - Exercises non-judgement - Fosters exploration and mistake-making - Stimulates mental ﬂexibility!! ! • Intrinsically motivated - Engages ! ! ! ! ! - Energizes • Builds collaborative relationships - Psychological safety - Breaks hierarchical barriers

Playing twice a year to enhancecreativity is like going to the gymtwice a year to build muscles. - world famous researcher, 2010

Future research interests... Experimental study: the art of steaming milk • Test some of the encouragers of play - permission to play (explicit or contextual) - Do subtle cues in physical context boost playful behavior in company meetings? Intervention study: is cappuccino better than espresso? • Measure effects of play on creativity in organizations - pre- and post measures of creativity - play intervention - control intervention

Finito!Vi ringrazio per l’attenzione.

Figure 4.1Male rhesus monkeyA. correct mountingB. wrong mountingThe Playful Brain - Venturing tothe limits of Neuroscience, 2009

Creative task - Haiku Rad 1: substantiv Rad 2: två adjektiv Rad 3: tre verb eller verbformer Rad 4: fritt antal ord Rad 5: upprepning av substantiv i rad 1. Instruktioner: • Skriv en haiku med titeln: höst • Var kreativ. Rad 1: höst

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Samuel West - Innovation playground

by Account Planning Group on Oct 27, 2011

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