Mobile Today:                         The Landscape and                           Opportunities forAlfred Lo              ...
Australia has the 2nd highest                                      smartphone penetration in the world  Mobile trends – de...
“smart devices” 821m sold in 20121.2b forecast this year
mobile data12 fold by 2018    over 134 exabytes per year
Last years      12 x themobile data = entire global  traffic      Internet in                  2000
55m 4G subs1.6b 4G subs
we love oursmartphones
mobile data14 fold by 2016
Digital Dividend    700MHz &Auction in    2.5GHz  April
So what’s the Opportunity?
Dimensions Mobile Gives           In the occasion             In your hand         Is socially sharableReady to do or pay ...
Some Ways Mobile is Driving Innovation        Mobile & Social Fusion               Big Data  Engagement & Activation Techn...
Mobile advertising  Forecast for Australia to reach $177 million by             2017 with CAGR of 46%                   Sh...
220m              90m               1B  subscribers      subscribers      subscribers20% smartphone   20% smartphone   33%...
Some awesome Aussie tech startups              that are mobile first
Season 2 of the Optus-Innov8 Seed Program       shortlisted 3 mobile focused startups
Thanks            Alfred LoOptus / SingTel Group Digital Life             @apglo
Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepreneurs
Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepreneurs
Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepreneurs
Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepreneurs
Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepreneurs
Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepreneurs
Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepreneurs
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Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepreneurs

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A short presentation prepared for TiE Sydney Chapter's March 2013 meetup at WeCo. Theme of the meetup was "the Mobile Aussie".

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Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepreneurs

  1. 1. Mobile Today: The Landscape and Opportunities forAlfred Lo SMB andOptus /SingTel Group Digital Life Entrepreneurs@apglo March 2013
  2. 2. Australia has the 2nd highest smartphone penetration in the world Mobile trends – device pricing, market share, form factors, operating systemsNetworks in Australia – speed, ubiquity, data traffic - shift from minutes to data from OTT apps
  3. 3. “smart devices” 821m sold in 20121.2b forecast this year
  4. 4. mobile data12 fold by 2018 over 134 exabytes per year
  5. 5. Last years 12 x themobile data = entire global traffic Internet in 2000
  6. 6. 55m 4G subs1.6b 4G subs
  7. 7. we love oursmartphones
  8. 8. mobile data14 fold by 2016
  9. 9. Digital Dividend 700MHz &Auction in 2.5GHz April
  10. 10. So what’s the Opportunity?
  11. 11. Dimensions Mobile Gives In the occasion In your hand Is socially sharableReady to do or pay with one touch All linked to cloud based content
  12. 12. Some Ways Mobile is Driving Innovation Mobile & Social Fusion Big Data Engagement & Activation Technology Form Factors and Connectivity
  13. 13. Mobile advertising Forecast for Australia to reach $177 million by 2017 with CAGR of 46% Shopping75% of shoppers using smartphones pre, post and during store visits SocialMore than a 1/3 of social media is being driven by mobile
  14. 14. 220m 90m 1B subscribers subscribers subscribers20% smartphone 20% smartphone 33% smartphone penetration penetration penetration
  15. 15. Some awesome Aussie tech startups that are mobile first
  16. 16. Season 2 of the Optus-Innov8 Seed Program shortlisted 3 mobile focused startups
  17. 17. Thanks Alfred LoOptus / SingTel Group Digital Life @apglo

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