Technology and Future Trends in Communications

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What is the next big technology disruptor that could impact your marketing and communications world? Well, no one knows for sure. But, one thing that’s certain is technology is advancing at a rapid pace. It’s hard to keep up with current trends let alone keep an eye on the future. Join, Andy Petroski, Director and Assistant Professor of Learning Technologies to explore new(er) technologies that have the potential to disrupt marketing, communications, learning and business in general. Andy will introduce QR codes, augmented reality, robotic telepresence, alternate input devices, and flexible displays; provide demonstrations (some hands-on) and explore each technology’s current and potential impact.

Wednesday, March 21
5:30 PM - 7:30 PM
Crowne Plaza, Harrisburg

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  • Show them the wikispaces
  • Andy Events for community building and skill development In-kind partnerships (plus, our own events) Grant projects Emerging technologies research (entertainment technologies)
  • http://www.youtube.com/watch?v=qJI-6-4lGtA A simulation platform comprising of a 10’ hollow ball of ABS plastic in which users can safely explore hazardous, or complex environments within a virtual world Specs 485lbs Wireless head-mounted display Laptop with proprietary SDK How it works Sphere is safely housed in a base of rolling casters. Sensors monitor 360° movement while goggles deliver virtual environment. Inner Space Outer Space Environmental Analysis Location Tours (History) Architectural Walk Through Data Analysis / Manipulation Final Stage of Psychotherapy
  • Purpose for this session Impact other technologies have had on communication Prepare for the next disruptive wave Many of the technologies disrupting your world now, primarily social networking, are on the plateau of productivity. Just three years ago those technologies were on the slope of enlightenment. So, one thing that looking at emerging technologies allows us to do is to see what’s coming up and begin to explore it and understand it before our audience expects it. A few technologies we’ll talk about tonight are: (Can you find these on the hype cycle?) QR Codes Augmented Reality 3D Printing Mobile Robots Gesture recognition Computer-brain interface As you consider these technologies it’s important to consider them in the broad sense of the communication profession. Not all of these technologies are going to have an impact on your next publication or event, but they may have a powerful impact on a more focused element of your work.
  • Polleverwhere Poll: Which of these technologies do you already use as a communication professional?
  • Poll Everywhere Poll: Which technology are you most interested in learning about?
  • Kaywa http://qrcode.kaywa.com/ The piece of paper on everyone’s table is a QR code. You can download a QR reader and scan it for access to my bio on the HU web site. QR stands for quick response. It’s a way for embedding information into a scannable code that can be put on electronic media, print media and t-shirts. You need a QR code creator to generate the QR code. Show them how I created this QR code. Step-by-step. Would anyone like to create a QR code? Media browser icon: http://dooblou.blogspot.com/2011/11/managing-your-media-with-wifi-file.html
  • Most people use a QR code to link to a web site. Good examples of QR Codes: http://tommartin.typepad.com/positive_disruption/2011/05/how-to-use-qr-codes-in-marketing.html Concert Poster Marketing an iPhone App on a web site QR Code shopping Promote sustainable fishing with QR Codes: http://2d-code.co.uk/traceable-qr-code-fish/ How might you use QR codes in your marketing/communications? Create a QR code game - http://qrwild.com/
  • The problem with QR Codes: http://www.youtube.com/watch?v=V2rVYvylvZc&feature=player_embedded Subway station Moving vehicles Roadside billboard Sky QR coding http://www.guardian.co.uk/commentisfree/2012/mar/07/qr-codes-tumblr-advertising?newsfeed=true
  • QR code reading is not ubiquitous. Different scanners = different results. There is a lot more info you can include in a QR code than what we went over here. There is a lot you can do with the shape/color of the QR code than we will go over here. http://www.forbes.com/sites/ilyapozin/2012/03/08/are-qr-codes-dead/ mobile visual search may replace the QR Code
  • http://www.youtube.com/watch?v=D-A1l4Jn6EY Marker-based (web cam) 3D virtual tour - http://www.visitstpeteclearwater.com/twotreasures/ar http://popartoys.com/ AR Toolkit http://www.hitl.washington.edu/artoolkit/ Markerless (iPhone) Bunnies / Firefighter Wikitude - http://www.wikitude.com/en/ http://itunes.apple.com/us/app/arsoccer-augmented-reality/id381035151?mt=8 Layar augmented reality magazine- http://www.youtube.com/watch?feature=player_embedded&v=d1-w2iicz6g How to create augmented reality - http://www.ehow.com/how_8488329_create-augmented-reality.html http://www.wikitude.me - http://www.youtube.com/watch?v=oBUboszb02o&feature=player_embedded http://www.wikitude.com/myworld Goggles (special hardware & markerless) Examples: Goggles - http://www.vuzix.com/consumer/ Military: repair/maintenance - http://www.youtube.com/watch?v=mn-zvymlSvk
  • Marker Based: How would you use marker-based AR? 11 amazing augmented reality ads http://www.businessinsider.com/11-amazing-augmented-reality-ads-2012-1#net-a-porter-makes-storefronts-interactive-1 Future of Retail: http://www.youtube.com/watch?v=jDi0FNcaock
  • http://www.makerbot.com/ Colbert Report How could you use 3D printing? Prototypes Internal awards programs
  • http://www.vgocom.com/vgo-action Applications: http://www.vgocom.com/applications
  • Emotiv Epoc http://www.youtube.com/watch?v=T7CiiWBwMgw&feature=player_embedded Show the MindFlex Dual – have this set up ahead of time. http://mindflexgames.com/what_is_mindflex.php How might you use neural headsets in your marketing/communications efforts? - Market research Microsoft Surface Intro video - http://www.youtube.com/watch?v=6VfpVYYQzHs Surface 2 - http://www.youtube.com/watch?v=dqH1BR5RaCY&feature=related Case Studies - http://www.microsoft.com/surface/en/us/casestudies.aspx How might you use neural headsets in your marketing/communications efforts? Showroom floor Tradeshows Microsoft Kinect / Microsoft Kinect for Windows http://www.microsoft.com/en-us/kinectforwindows/ Kinect gallery - http://www.microsoft.com/en-us/kinectforwindows/discover/gallery.aspx The Kinect Effect Video - http://www.youtube.com/watch?v=diy7rkWkDtU&feature=player_embedded How might Kinect for Windows impact your marketing/communications efforts?
  • Flexible display article http://www.wired.com/gadgetlab/2008/10/post-2/ Flexible display video overview http://www.youtube.com/watch?v=hZCiqkWCLqw&feature=relmfu How might flexible displays impact your marketing/communications efforts?
  • Technology and Future Trends in Communications

    1. 1. Technology and Future Trends in Communications Harrisburg IABC Wednesday, March 21 5:30 PM - 7:30 PM
    2. 2. LTMS Harrisburg UniversityAndy PetroskiDirector of Learning TechnologiesAssistant Professor of LearningTechnologiesHarrisburg University@apetroski CAE&LTapetroski.wikispaces.com
    3. 3. Center for Advanced Entertainment and Learning Technologies (CAELT)• Learning and Entertainment Evolution Forum (LEEF)• Summer Gaming Academy• Establishing A Career in Video Games• Alternate Reality Games (portal engine)• Serious Games• Virtusphere
    4. 4. Virtusphere• Inner Space• Outer Space• Environmental Analysis• Location Tour (History)• Architectural Walk Through• Data Analysis / Manipulation www.harrisburgu.edu/virtusphere• Final Stage of Psychotherapy
    5. 5. http://www.gartner.com/it/page.jsp?id=1763814
    6. 6. QR Codes  QR Code ScannerQR Code Creator  
    7. 7. QR Code Uses“Add value by solving a problem the [communication vehicle] creates” -Tom Martin
    8. 8. xQR Code Uses
    9. 9. QR Code #sIn June 2011, 14 million U.S. smartphone users scanned a QR code.At the end of July, 82.2 million Americans owned smartphones. Forbes 17%
    10. 10. Augmented Reality
    11. 11. AR Uses
    12. 12. 3D Printing
    13. 13. Robotic Telepresence
    14. 14. Alternate Input Devices
    15. 15. Flexible Displays http://www.wired.com/gadgetlab/2008/10/post-2/
    16. 16. Thank you / Questions Please complete the evaluationAndy Petroskiapetroski@harrisburgu.edu@apetroskiLearning Technologies Master of Science (LTMS):http://www.harrisburgu.edu/learningtechnologiesMay 3-4, LEEF: www.goleef.comHU Social Media Summit: http://www.HarrisburgU.edu/SMS2012

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