Event-Based Alternate Reality Games


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Alternate Reality Games (ARGs) combine real-world experience with fictional clues, puzzles and communication in a collaborative game format. The story-based and problem-based experience promotes the use of online resources, collaboration among game players and critical thinking related to the storyline and problem-based activities. The ARG format works well with events to provide pre-event activity, introduce resource sharing and networking during the event and differentiating the event from others. Join this session to learn how an ARG can enhance any customer, employee, student or community event and some considerations for successful event-based alternate reality games.

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  • Charles
  • Andy
  • 10 minutes in. Play game for 5 minutes Andy Give each person an item Kit is five things Distribute 10 different items 3 categories (food, clothing, utilities) Gather together as items to create the best disaster preparedness kit Challenge Create your kit of five things Points for each item, points based on usefulness (1-10) Storyline Hurricane is coming Build your disaster preparedness kit Points Most points gathered Disaster Preparedness Kit (http://www.nhc.noaa.gov/HAW2/english/prepare/supply_kit.shtml) Water - at least 1 gallon daily per person for 3 to 7 days (6 points – food/water) Food - at least enough for 3 to 7 days — non-perishable packaged or canned food / juices (10 points – food/water) — foods for infants or the elderly — snack foods — non-electric can opener (9 points – food/water) — cooking tools / fuel — paper plates / plastic utensils Blankets / Pillows, etc. (5 points – clothing) Clothing - seasonal / rain gear/ (9 points – clothing) sturdy shoes (7 points – clothing) First Aid Kit / Medicines / Prescription Drugs (8 points – utilities) Special Items - for babies and the elderly Toiletries / Hygiene items / Moisture wipes Flashlight / Batteries (8 points – utilities) Radio - Battery operated and NOAA weather radio Telephones - Fully charged cell phone with extra battery (7 points – utilities) and a traditional (not cordless) telephone set Cash (with some small bills) and Credit Cards - Banks and ATMs may not be available for extended periods Keys Toys, Books and Games Important documents - in a waterproof container or watertight resealable plastic bag — insurance, medical records, bank account numbers, Social Security card, etc. Tools - keep a set with you during the storm Vehicle fuel tanks filled (5 points – utilities) Pet care items — proper identification / immunization records / medications — ample supply of food and water — a carrier or cage — muzzle and leash
  • Andy / Charles http://www.nhc.noaa.gov/HAW2/english/prepare/supply_kit.shtml
  • Andy / Charles Outcome of the activity (learning and networking) What elements of a game were part of this scenario/ Storyline Goal Characters (didn’t include) Obstacles (didn’t include) Rules of Play Criteria for success Puzzles/Clues Points/Rewards Time
  • Start at 20 minutes in (screen 9-13 = 5 minutes) Charles Not all ARGs are the same.
  • Charles
  • Charles Alt-RGs = > physical locations, devices, communication sources Aug-RGs = > overlay information on physical locales
  • Charles
  • 25 minutes in. Screens 14-22 = 10 minutes Charles Do we have the opening video that we used for this game?
  • 25 minutes in. Screens 14-22 = 10 minutes Charles Do we have the opening video that we used for this game?
  • Andy Go out and show the portal and play the introductory video
  • Andy
  • Andy
  • Andy
  • Andy
  • Andy
  • Charles Justin is getting me this information Go out and show the portal and discuss game play
  • Charles Evoke - The goal of the social network game is to help empower people all over the world to come up with creative solutions to our most urgent social problems. World without Oil - WORLD WITHOUT OIL is a serious game for the public good. WWO invited people from all walks of life to contribute “collective imagination” to confront a real-world issue: the risk our unbridled thirst for oil poses to our economy, climate and quality of life. It’s a milestone in the quest to use games as democratic, collaborative platforms for exploring possible futures and sparking future-changing action.
  • 40 minutes in. 10 minutes for screen 23 Andy
  • Andy 50 minutes in. 10 minutes for screen 24
  • Event-Based Alternate Reality Games

    1. 1. <ul><li>Event-Based Alternate Reality Games </li></ul><ul><li>Define components of the ARG format </li></ul><ul><li>Identify opportunities for using ARGs to enhance marketing, sales and education events </li></ul><ul><li>Consider best practices from ARG case studies </li></ul>
    2. 2. Charles Palmer Executive Director of CAELT Associate Professor of Multimedia Harrisburg University New Media CAELT Video Web Games
    3. 3. Andy Petroski Director of Learning Technologies Assistant Professor of Learning Technologies Harrisburg University Harrisburg University LTMS CAE&LT
    4. 5. <ul><li>Hurricane! </li></ul><ul><li>Are you prepared? </li></ul>
    5. 6. Create Your Kit! <ul><li>Pair yourself with four (4) others to create your kit. Each kit must contain five (5) items. </li></ul><ul><li>Each kit must include at least one (1) item for the food/water, clothing and utilities category. </li></ul><ul><li>Each item has “usefulness” points assigned to it based on a 1-10 scale. </li></ul><ul><li>The team with the most complete kit and the most points in 5 minutes avoids hurricane impact. </li></ul><ul><li>There may be bonus items hidden around the room. But each team can only open and use one bonus piece. </li></ul>
    6. 7. Kit Debrief <ul><li>What’s missing from your kit? </li></ul><ul><ul><ul><li>Water </li></ul></ul></ul><ul><ul><ul><li>Food </li></ul></ul></ul><ul><ul><ul><li>Blankets / Pillows, etc. </li></ul></ul></ul><ul><ul><ul><li>Clothing </li></ul></ul></ul><ul><ul><ul><li>First Aid Kit / Medicines / Prescription Drugs </li></ul></ul></ul><ul><ul><ul><li>Special Items </li></ul></ul></ul><ul><ul><ul><li>Toiletries / Hygiene items / Moisture wipes </li></ul></ul></ul><ul><ul><ul><li>Flashlight / Batteries </li></ul></ul></ul><ul><ul><ul><li>Radio </li></ul></ul></ul><ul><ul><ul><li>Telephones </li></ul></ul></ul><ul><ul><ul><li>Cash and Credit Cards </li></ul></ul></ul><ul><ul><ul><li>Keys </li></ul></ul></ul><ul><ul><ul><li>Toys, Books and Games </li></ul></ul></ul><ul><ul><ul><li>Important documents </li></ul></ul></ul><ul><ul><ul><li>Tools </li></ul></ul></ul><ul><ul><ul><li>Vehicle fuel tanks filled </li></ul></ul></ul><ul><ul><ul><li>Pet care items </li></ul></ul></ul>
    7. 8. Debrief ARG <ul><li>What were the elements of the game? </li></ul><ul><ul><li>Storyline </li></ul></ul><ul><ul><li>Goal </li></ul></ul><ul><ul><li>Characters (didn’t include) </li></ul></ul><ul><ul><li>Obstacles (didn’t include) </li></ul></ul><ul><ul><li>Rules of Play </li></ul></ul><ul><ul><li>Criteria for success </li></ul></ul><ul><ul><li>Puzzles/Clues </li></ul></ul><ul><ul><li>Points/Rewards </li></ul></ul><ul><ul><li>Time </li></ul></ul>
    8. 9. Alternate Reality Games <ul><li>ARGs combine real-world experience with fictional clues, puzzles and communication in a collaborative game format. The story-based and problem-based experience promotes the use of online resources, collaboration among game players and critical thinking related to the storyline and problem-based activities. ARGs are not computer or video games, though electronic devices including computers, cell phones, and GPS-enabled handhelds are used to access clues. Clues can be </li></ul><ul><li>anywhere—websites, stores, </li></ul><ul><li>signs, recorded telephone </li></ul><ul><li>messages or printed materials. </li></ul><ul><li>ARGs are not role-playing games. </li></ul><ul><li>Players normally function as </li></ul><ul><li>themselves in a real-world </li></ul><ul><li>environment. </li></ul>
    9. 10. An ARG is . . . <ul><li>Like: </li></ul><ul><li>Geocaching </li></ul><ul><li>Scavenger Hunt </li></ul><ul><li>Is Not Like: </li></ul><ul><li>Role Playing Games (RPGs) </li></ul><ul><li>Serious Games </li></ul><ul><li>Simulations </li></ul><ul><li>Virtual Worlds </li></ul>
    10. 11. My ARG is better than your ARG! <ul><li>Alternate Reality “GAME” = ARG </li></ul><ul><li>Augmented Reality “GAME” = ARG </li></ul>
    11. 12. Alternate Reality Games (ARGs) <ul><li>Started in entertainment </li></ul><ul><li>Evolved into conferences, courses and corporate learning </li></ul><ul><li>Constructivism, active learning, integrated experience </li></ul>
    12. 13. Event-Based ARG <ul><li>Event ARG design ≠ fun </li></ul>
    13. 14. Event-Based ARG <ul><li>Event ARG design = objectives + fun </li></ul>
    14. 15. <ul><li>Goal: Networking at LEEF </li></ul><ul><li>Story: Robots are destroying the building. Disable each robot by gathering attendee info </li></ul>
    15. 17. I Love Trees <ul><li>Event: PA Educational Technology Expo & Conference </li></ul><ul><li>Learning Goal: Learners will become aware of the Powerful Learning Practices concept and integrate foundational PLP skills into their professional activities. </li></ul><ul><li>Objectives: </li></ul><ul><li>Learners will identify key concepts related to the PLP model. </li></ul><ul><li>Learners will begin to incorporate basic PLP concepts into their professional activities. </li></ul>
    16. 18. Theme / Story / Character / Obstacles <ul><li>Theme: Grow PLP Tree of Knowledge </li></ul><ul><li>Story: New Principal at West Side High </li></ul><ul><li>Character: Superintendent Wiggins </li></ul><ul><li>Obstacles: Disease, Weather, Insects, Fire, Deforesting </li></ul>
    17. 19. Communication <ul><li>Email: Invitation, updates, help </li></ul><ul><li>Twitter: Codes, links, status updates, directions </li></ul><ul><li>Sessions: Introduced 2 nd Wiggins video, Distributed 2 nd puzzle key </li></ul><ul><li>Superintendent Wiggins: Handed out 2 nd puzzle at registration, handed out 3 rd puzzle at exhibitor entrance </li></ul>
    18. 20. Building the ARG <ul><li>Team: </li></ul><ul><li>4 person design and development team (1 primary experience designer, 1 primary developer) </li></ul><ul><li>3 person client team </li></ul>
    19. 21. Building the ARG <ul><li>Process: </li></ul><ul><li>Identify Topic </li></ul><ul><li>Define Learning Objectives </li></ul><ul><li>Build team (design, technical, graphic, …) </li></ul><ul><li>Design Experience (design doc, activity spreadsheets) </li></ul><ul><li>Create Assets (videos, puzzles, Diigo group) </li></ul><ul><li>Determine Portal Functionality </li></ul><ul><li>Assign codes </li></ul><ul><li>Build Portal </li></ul><ul><li>Review and Feedback </li></ul><ul><li>60-90 days </li></ul>
    20. 22. Building the ARG Tools <ul><li>Google Docs (email, design docs, questions, surveys) </li></ul><ul><li>Seesmic (schedule Tweets, manage multiple accounts) </li></ul><ul><li>Final Cut Pro (video editing) </li></ul><ul><li>Adobe Photoshop (graphics creation) </li></ul><ul><li>YouTube (video distribution, codes in comments) </li></ul><ul><li>Word Press and PHP (portal) </li></ul><ul><li>Adobe Captivate (input puzzle answers) </li></ul><ul><li>Discover Puzzle Maker (create cryptographs) </li></ul><ul><li>Random Code Generator (create codes) </li></ul><ul><li>Email and Texting (coordination during game play) </li></ul><ul><li>Elluminate (online meetings) </li></ul><ul><li>Make Believin ’ (costume) </li></ul>
    21. 23. <ul><li>Event: Learning and Entertainment Evolution Forum </li></ul><ul><li>Learning Goal: Learners will create a toolbox of terms, strategies, resources, and examples that will help them to establish or expand professional activities related to games and simulations for the purpose of instruction. </li></ul><ul><li>Story: Leef Erickson, leader of the Space Vikings, realizes that his current planet has become a pedagogical wasteland. He leads two tribes of Vikings in a ship production race necessary for the Vikings’ exodus to a new world that will provide an environment for fresh new learning practices. </li></ul>
    22. 24. Other ARGs <ul><li>Tandem Learning (Zombie Apocalypse, Dr. Stranglearn’s Learning Laboratory, Que Syrah, Syrah) </li></ul><ul><li>Evoke – A crash course in changing the world </li></ul><ul><li>World without Oil </li></ul>
    23. 25. Event Opportunities for ARGs <ul><li>Pre-event communication/activity </li></ul><ul><li>Networking </li></ul><ul><li>Resource sharing </li></ul><ul><li>Extend concepts beyond sessions </li></ul><ul><li>Make the event memorable </li></ul>
    24. 26. Event ARG: Tips & Tricks <ul><li>Announce that it’s an ARG </li></ul><ul><li>People don’t read email </li></ul><ul><li>Have a help desk </li></ul><ul><li>Capture data points </li></ul><ul><li>Be prepared for success / competiveness </li></ul><ul><li>Have multiple rewards </li></ul>
    25. 27. Thank you / Questions <ul><li>Charles Palmer </li></ul><ul><li>[email_address] </li></ul><ul><li>@charlespalmer </li></ul><ul><li>Andy Petroski </li></ul><ul><li>[email_address] </li></ul><ul><li>@apetroski </li></ul><ul><li>apetroski.wikispaces.com </li></ul><ul><li>LEEF: www.goleef.com </li></ul>