The fittest survive:site iteration and adaptation             @apetersen
5 second test
Megaloceros giganteus
mother nature
listen.
testing
*facepalm*
ABT
by Éole on flickr
37signalsSignal vs
37signalsSignal vs
by sky.pilot on flickr
the fittest survive
thrive.
Thank you.         @apetersen
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
The fittest survive: site iteration and adaptation (Penn State Web Conference)
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The fittest survive: site iteration and adaptation (Penn State Web Conference)

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Shortening the lifecycle of site changes allows for fast adjustments to interface and content. If something's wrong, you'll hear about it—as long as you're listening. During the recent redesign and launch of uic.edu, several sections were moved, removed, flipped, switched, shrunk and expanded. Our improvements were moment-to-moment, based on feedback via surveys, analytics, testing, email, in person and through mailing lists. We were able to turn around internal opinion and potential political incidents by responding quickly. Similarly, during the most recent redesign of admissions.psu.edu, Penn State Admissions needed similar agility. In that case, close contact with students and front-line phone staff was key: we got news of problems as they happened and could adjust the site appropriately. Lessons learned: be messy. Get it in front of people. Fail small. Adapt. And thrive.

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  • The fittest survive: site iteration and adaptation (Penn State Web Conference)

    1. 1. The fittest survive:site iteration and adaptation @apetersen
    2. 2. 5 second test
    3. 3. Megaloceros giganteus
    4. 4. mother nature
    5. 5. listen.
    6. 6. testing
    7. 7. *facepalm*
    8. 8. ABT
    9. 9. by Éole on flickr
    10. 10. 37signalsSignal vs
    11. 11. 37signalsSignal vs
    12. 12. by sky.pilot on flickr
    13. 13. the fittest survive
    14. 14. thrive.
    15. 15. Thank you. @apetersen
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