Successo yoodeal-tag-bergamo-aperinfo

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“Le start-up devono risolvere problemi concreti”. Insomma: non è sempre necessario cambiare il mondo, anzi più spesso è utile agire sulle piccole cose della vita quotidiana per migliorarla. Volare basso, ma volare bene. E’ forse questo il segreto del successo di una start-up?

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Successo yoodeal-tag-bergamo-aperinfo

  1. 1. ALESSANDROBRUZZIEntrepreneurProduct strategist, StartupperMail: alessandro@yoodeal.netTwitter: @alexbruzzi
  2. 2. @aperinfo
  3. 3. FINDTHEPROBLEMAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  4. 4. DON’T LOOK TOO SOFISTICATED Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  5. 5. WHERE IS THE PROBLEM?Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  6. 6. Information overload PROBLEM Reach the targetAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  7. 7. Too many emailsMany emails end up in Spam Generic deals targeted to an “average” consumer Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  8. 8. MAKE IT SIMPLEAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  9. 9. Yoodeal wants to be the #1 choice for anyone who wants to do smart shopping of personalized, time-limited lifestyle offers.Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  10. 10. Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  11. 11. EXPLAIN IT SIMPLEAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  12. 12. PUT PEOPLE FIRSTAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  13. 13. Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  14. 14. TRUSTAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  15. 15. HOW TO FIND PEOPLEAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  16. 16. RECRUITINGINVEST IN PEOPLE-Money-Stock optionsTAKE ONLY COMMITTED PEOPLE-No 9am-6pm job-Love Love Love what you have to do-See the proactive behavior approachTAKE THEM FROM ANOTHER JOB-Great people are not unemployedDISCOVER TALENTS-Believe in your feelingsFIND IN-Linkedin-University-Thesis projects Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  17. 17. EXECUTION MAKES DIFFERENCE BETWEEN IDEAS AND SUCCESSESAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  18. 18. PROTOTYPE! TEST! TEST! TEST!Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  19. 19. Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  20. 20. PROMOTEAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  21. 21. HOW TO PROMOTE?Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  22. 22. PROMOTING USE LINKEDIN TO: -FIND Journalists -FIND Bloggers BUT YOU HAVE TO BE CONFIDENT ON YOUR PRODUCT DON’T ASK – OFFER SOMETHING! -Give a free test -Give it FIRST -Give it exclusively -Make it special -Ask opinions DO MARKET ANALYSIS -> Start from your data logs DO FREE PDF GUIDES CURIOS MEDIA WILL GIVE YOU A WINDOW OPPORTUNITYAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  23. 23. FUNDINGAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  24. 24. HOW TO FIND MONEY USE PUBLIC FUNDS: -Finanziamenti a fondo perduto Provincia Trento DO PUBLIC COMPETITION to have feedback -Starcup Lombardia -Working Capital Telecom Italia ASK VENTURE CAPITAL / BUSINESS ANGELS -DPIXEL 50k- 250k -PRINCIPIA 1 - 4M -EARLYBIRD 1 - 4M -YCOMBINATOR/500STARTUPS/TECHSTAR – Law Issues – 50k ASK INTERNET GROUPS/CEO’s -Banzai -JobRapido -Populis -VolagratisAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  25. 25. MY EXPERIENCE - BANZAI / TRIBOO - dPixel - JUPITER VENTURES - PRINCIPIA - FONDAMENTA - MASSIMILIANO MAGRINI - PRIVATE ANGELS - TRADITIONAL COMPANIESAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  26. 26. Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  27. 27. MY PROBLEMS TIMING I NEED MONEY ON TIME RESTRICTIONS EXTERNAL CONTROL LIMITS THE COMPANY STRATEGY I REFUSED SOME INVESTMENT FOR 50.1% SHARE REQUEST COUNTRY ITALY OR NOT ITALY? THE MAJORITY OF VCs and ANGEL INVESTORS DOESN’T WANT TO PUT MONEY IN THE ITALIAN SYSTEM cause regulations and laws: there is no stability and safety for the investment TEAM A NOT STRONG AND EXPERIENCED TEAM HAS PROBLEM TO GET MONEYAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  28. 28. BE DISTINCTIVEAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  29. 29. ADVANTAGES Unique •SEMANTIC TEXT ANALYSIS •RANKING AND PERSONALIZATION Hard to replicate •MARKETPLACE •DIRECT PAYMENTAperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  30. 30. FORGET THE KWYoosemantics understands deals type, details, categories, anddata inside text.With all complementary modules Yoosemantics is able tostructure data starting from plain text and show relevantinformation, dynamically changing for each type of object.Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  31. 31. RANK, NOT ORDERYooRank chooses the Forbest: out of a very large each specific user•offers market place based on behavioral /•Deals preference data.•opportunities Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  32. 32. MY TIPS - CHOOSE RIGHT TEAM - DO NOT DEPEND BY ANYONE - CHOOSE RIGHT IDEA - BE CONCRETE, SIMPLE - BE FOCUSED - MAKE DEV. DETAILED PLANS - SPEC. DOCS. HELPS TO CLEAR A LOT - FUND/ANGELS/PUBLIC/CRAWDF. - USE MEDIA/PRESS - FOCUS ON TRAFFIC/USERS (1st point of TRACTION)Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo
  33. 33. END

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