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You have to start somewhere (2012)


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Updated CPD workshop, University of Ulster, Library & Information Studies

Updated CPD workshop, University of Ulster, Library & Information Studies

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  • 1. CPD Workshop Updated UpdatedYou have to start somewhere:Social Media for professional learning andworkplace practice
  • 2. It’s between those who know how to find information using new channels get information to come to them create and mix content build networks … and those who don’tThe Digital Divide is not a generational thing 2
  • 3. Personal and Social Personal use of Social Media is intuitive, fast response, often indiscreet, easy to misunderstand and potentially Hanging out embarrassing. 3
  • 4. Professional and SocialProfessional use ofsocial media has tobe strategic,considered, aware of Yourcontext and project shopan appropriate windowimage. 4
  • 5. Social MediaProfessional versus personalProductive tools for CPDGood practice examples in the LIM sector 5
  • 6. Learning networks then Mostly on the job with occasional opportunities for courses or workshops
  • 7. Personal Learning Networks now…stretch in everydirectionaccessible 24/7distance no objectcost less relevant. Flickr Image: In Our Hands
  • 8. Communities of practiceMy online contacts are now the way in which I get myinformation. They are constantly sending me a streamof useful stuff, which is personalized to my interests,based on my choices of who to follow, and who topay attention to. So this isnt social in the way thatwere used to thinking of it, its a hugely influentialstream of data. If I follow you, you influence me, and ifyou follow me, Im influencing you Phil Bradley 8
  • 9. Connections to… 9
  • 10. Connections to … Blogs Aggregators Bookmarks Presentations Video Podcasts Wikis 10
  • 11. The Web of Today Flickr Image: Mean Looking Storm 11
  • 12. Harnessing it for…Research Current AwarenessSharing ReflectionCollaborating Creating contentNetworking Advocacy Flickr Image: From the Brockhaus and Ephron Encyclopedic Dictionary 12
  • 13. It’s a residential thingMany of the technologies we deal with areresidential platforms, meaning that it’s hard to seetheir real benefits until you’ve lived there for awhile…It’s simple to sign up for a new tool, but it takes timeand effort to make good use of it. JISC Web2Practice 13
  • 14. Updating information skillsRethinking competenciesthat informationprofessionals alreadyhave and use every dayadding some new ones Image: © Bridgeman Art
  • 15. Identity and brand 15
  • 16. Digital identityThe Web is a public Flickr Image: Peoplespace.Information staysaround for a longtime.Privacy is neverguaranteed. 16
  • 17. Digital footprintsEverything you do online leaves its mark.How do you want to be perceived?Now? In future?Take control over how your digital identity appears. Flickr Image:Shoes
  • 18. Be professionalThink before you post.Think about the context.Think about the audience.Think about the tone.Think about the consequences. Flickr Image: A polished performance
  • 19. Create a public Internet identity… Have agenuine all-accessible identity online thatyou’re cool with grandma and your bossreading.…do provide context for who you are, whatyou do, what you’re passionate about, etc.Think of it as a digital body and dress it up as if itwere going into a job interview. Danah Boyd. 19
  • 20. Making a nameJoeyanne LibraryanneThe Wikiman 20
  • 21. Privacy and SecurityUnderstand thesecurity settings of allthe tools you use.Keep abreast of anychanges to terms andconditions.Your online safety isyour responsibility,not anyone else’s. 21
  • 22. Information Overload SCONUL 7 Pillars of Information Literacy 22
  • 23. Tools, Technologies and Platforms 23
  • 24. The purpose … is not to argue that social mediaare an absolute good, but rather that they offertools which, if used carefully, are likely to bebeneficial … and to facilitate positiveconnections. Social Media guide for researchers 24
  • 25. Key characteristics Access to content updated in real time Access at a convenient time Access to contacts in real time 25
  • 26. RSS feeds A format for regularly updating web content Users stay current by subscribing to feeds Web pages deliver content by incorporating a feedburner. Updates are automatically delivered without having to visit websites. 26
  • 27. Receiving feedsSubscribe by e-mailor via a free aggregator likeGoogle Readerincreasingly Twitter is used as afeed 27
  • 28. TwitterUpdatesAlertsAnnouncementsLinksEvent AmplificationResearchMarketing 28
  • 29. Pros and consEducation, Teaching and Technology [blog post] 29
  • 30. Use it as a feed Start following people Use #hashtags to follow issues and events Flickr Image: Not getting involvedFind content on Twitter Twitter is asTwitter for Librarians good as@Phil Bradley Lists @IrishLibraries the people#savelibraries you follow
  • 31. Share contentSend tweetsForward linksSet up #hashtagsTweet from eventsPost links to your contentCurate a listCPD 23 Things Flickr Image: Twitter poster 31
  • 32. Social NetworksNetworkingDiscussionsLinksMarketingUpdatesAnnouncementsEventsCampaigns 32
  • 33. NetworkingJoin online CILIP Social networkscommunities LIS New Professionals NetworkConnectJoin discussionsStart discussionsCPD 23 Things Flickr Image: Join our team/ 33
  • 34. Find your groupFollow them via their Twitter feed on the differentplatforms they use. 34
  • 35. BlogsSharing news andcontent BloggerPublishingForums fordiscussion,reflection TumblrDelivering training 35
  • 36. Library Blogs Ireland UK Library Blogs News from Irish Libraries Library Journal Voices for the Library Stephens Lighthouse Joeyanne Libraryanne Flickr Image: Rosie the Blogger /Keep current with blogs Get blog updates viaFind blogs that interest you TwitterSubscribe by email or by RSS feedStart commenting 36
  • 37. Blogging 101Start a learning blogJoin a blogging networkFind your voiceWrite a guest postShare your blogPost links to your blog from Twitter 37
  • 38. Wikis Sharing knowledge Aggregating content Peer review Supporting best practice Team working 38
  • 39. Build a resourceLibrary Day in the LifeLibrary Camp Leeds wikiLibrary Success: a best practices wiki Flickr Image: Working together 39
  • 40. Photo sharingSharing imagesSourcing imagesAccessing archivesPublicityMarketingCrowdsourcing informationEvent amplification 40
  • 41. ALWAYS check … a thousand words copyrightAdding photos is easy but neveruse images without permission.Look for images with aCreative Commons license.Stick to Flickr Creative Commons flickrcc.bluemountains.netor FlickrCC Attribution link 41
  • 42. Presentations onlinePresentations from anyevent can beuploaded, stored,searched andaccessedsome with audio tracksand video 42
  • 43. Links to innovationOn Slideshare and Prezzi you will find fullpresentations, some with audio.and links to other presentations. 43
  • 44. Video contentLectures, courses, conferences, tutorials fromuniversities, libraries, museums, professionalbodies, organisations and individuals
  • 45. PodcastsAudio and video todownloadLectures, interviews,webinars, archiverecordings…Via iTunes or otherfeeds 45
  • 46. Virtual conferencesCourses, conferences, events happening now, last week or lastyearAnywhere in the world VALA conference in Melbourne 46
  • 47. Interviews with innovators,leaders and practitioners.Panel discussions oncurrent trends, issues anddevelopments. Discussions online Digital Campus Harvard Library Lab Podcasts This Week in Libraries 47
  • 48. BookmarksArchiving contentAccessing content Diigo DeliciousFinding contentOrganising and Link to Diigo bookmarks for this prsharing contentPromoting resources 48
  • 49. PinterestA new way to promote services and collectionsPinterest and Libraries 49
  • 50. Scoop.itCurating and sharing content and links on specifictopicsSocial Networking for Information Professionals
  • 51. UnconferencesBookings on EventbritePromoted on TwitterCommunity on FacebookProgramme wikiSponsorship via PayPal Library Camp 51
  • 52. Learning resourcesWeb Junction is anAmerican library siteproviding virtualtraining to memberlibraries. Anyone canaccess the archive.JISC Digital Media A significant amount ofprovides advice on archived training material iscreating and using often freedigital media 52
  • 53. Online Self paced Free23 ThingsSocial media training forlibrarians (and others)delivered by social media.Licensed under CreativeCommons and available toany organisation to adapt.Hundreds of libraries havejoined in School Library Journal 53
  • 54. CPD 23 Things…has taken the originalideaopened it up toanyoneintegrated it with CPD CPD 23 Things 54
  • 55. Libraries using Social Media 55
  • 56. Communicating locally University of Oxford libraries communicate with their users through a variety of social media including blogs, Facebook, Twitter and LibraryThing Bodleian Libraries Social Media Directo 56
  • 57. Providing accessTeam Knowledge Update Information services from Shrewsbury and Telford Health Libraries via NetvibesKnowledge Source Regular blog with news, links and access to content 57
  • 58. Organising resourcesHL Wiki Canada 58
  • 59. Promoting servicesDunedin Public Librariespromotes its services on YouTube, with guidanceon the resources and how to use them. 59
  • 60. Using Multiple PlatformsNew York Public Library 60
  • 61. Library PortalsDublin City Public Libraries portalComprehensive access tolibrary and other resourcesprovided by Dublin CityPublic Libraries for peopleliving and working in Dublinvia Netvibes. 61
  • 62. Innovative usesEdinburgh Libraries Access to the Library Blog, Flickr collections, the Library App and on Facebook, YouTube and Twitter, including Edinburgh Reads a guide to Edinburgh books using Google Maps 62
  • 63. Online presence National Library of Ireland won the 2012 Ireland egovernment Social Media award for its work on Facebook, Twitter, Flickr, Flickr Commons and its blog. 63
  • 64. Small worksOrkney Library Orkney Library Service has two branch libraries and two mobile libraries … and two blogs, is on Facebook, Twitter, has an online reading group and a Talking Newspaper podcast. 64
  • 65. Exploiting collectionsSolihull Heritage Solihull’s Then and Now photos on Flickr. For more on what they do, view Beyond Lurk and Like on Slideshare 65
  • 66. Crowd sourcing Mosman memories is an Australian public library project that engages with local people to document the history of their community. 66
  • 67. Connecting with stakeholdersDerry and Raphoe Diocesan Library Project BlogA Wordpress blog documenting the conservationproject. 67
  • 68. Connecting with users City Law School has developed two online presences to communicate with users. This was originally a library initiative.
  • 69. Finally… Explore Experiment Use what’s useful Dump what’s not Take it seriouslyFlickr image Matt Hamm 69
  • 70. This presentation is online at and available to reuse or adapt, as long as credit is given tothe author, on a share alike basis. Diigo bookmarks here Anne Peoples @Anne6fy