Social media overview
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Social media overview



Overview of social media - tools and platforms, what libraries in different sectors are doing, links and resources.

Overview of social media - tools and platforms, what libraries in different sectors are doing, links and resources.



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Social media overview Social media overview Presentation Transcript

  • Social Media: an overview
  • Getting to grips…
    • Introduction to Social Media
    • Tools, technologies and platforms
    • What libraries are currently doing
    • Useful links and resources
    • Developing a plan
    Flickr image Matt Hamm
  • “ Yes, it is important for libraries and librarians to be on social networks... it is equally important to remember why we are doing all of these things. We are providing a new medium for things we have always done . … we all need to be working together and not undermining the traditional work we still do, that is still overwhelmingly appreciated by the people we serve. There can be a balance to using new technology to promote, support and enhance traditional, as well as new , programming and resources Karen Klapperstock (2009) )
  • “ Many of the technologies we deal with are residential platforms , meaning that it’s hard to see their real benefits until you’ve lived there for a while… It’s simple to sign up for a new tool, but it takes time and effort to make good use of it.” JISC Web2Practice
  • Introduction 1
  • Social Media
    • A collection of Tools, Technologies and Platforms for sharing, networking, updating, connecting, researching and creating content
  • Opportunities
  • Challenges (some of them)
  • Always connected…
    • The technologies we use are increasingly
    • cloud-based
    • consumerised
    • decentralised
    Storage in the cloud Access from any device … and any location … at any time
  • Trends
    • People expect to be able to work, learn and study whenever and wherever they want to
    • The world of work is increasingly collaborative
    • Source: Horizon Report 2011
  • Change and more change
    • New skills and competencies
    • New scholarly models of communication are developing
    • Publishing is decentralising
    • Keeping pace with new devices , software and information sources is increasingly difficult
  • Years to adoption
    • 1 eBooks and Mobiles
    • 2-3 Augmented Reality
    • Game Based Learning
    • 4-5 Gesture Based Computing
    • Learning Analytics
    Horizon Report 2011
    • “ There is a greater need than ever for effective tools and filters for finding, interpreting, organising and retrieving the data that is important to us .”
    • Source: Horizon Report 2011
  • Barriers include…
    • Management concerns about inappropriate use
    • Technical issues around capacity and security
  • Public and private
    • Social media can blur distinctions between public and private
  • Perceptions Hype
  • Time wasting…
  • Banal….
    • Some content is banal and inappropriate (just like other media)
    • But some of it is really, really useful (just like other media)
    Flickr image Jeremy Brooks
    • “ The purpose … is not to argue that social media are an absolute good, but rather that they offer tools which, if used carefully, are likely to be beneficial … and to facilitate positive connections with other communities e.g. the industrial research and development and policy communities.”
    • Social Media guide for researchers
    • “… using social media to bridge disciplinary boundaries , to engage in knowledge exchange with industry and policy makers, and to provide a channel for the public communication of their research ”
    • Social Media: a guide for researchers
  • Tools, technologies and platforms 2
  • Social Media guide for researchers
  • Key characteristics
    • Access to content updated in real time
    • Access at a convenient time
    • Access to contacts in r eal time
  • Top 10 tools for learning
    • Twitter – micro-updating tool
    • YouTube – video hosting and sharing tool
    • GoogleDocs - online collaboration tool
    • Delicious – social bookmarking tool
    • Slideshare – presentation hosting and sharing tool
    • Google Reader – RSS feed reader
    • Wordpress – blogging tool
    • Skype – instant messaging and VoIP call tool
    • Moodle – course management system
    • Facebook – social networking site
    Source: C4LPT
  • RSS feeds
    • A format for regularly updating web content
    • Users stay current by subscribing to feeds
    • Updates are automatically delivered without having to visit websites.
  • Feeds …
    • Content providers deliver content to feed subscribers by incorporating a feed burner into the web page
  • Managing feeds
    • Many sites offer the option to subscribe by e-mail
    • or via a free aggregator like Google Reader
    • increasingly Twitter is used as a feed
  • Connections to…
  • Connections to …
    • RSS feeds
    • Aggregators
    • Bookmarks
    • Slideshare
    • YouTube
    • Podcasts
    • Wikis
  • Twitter
  • Used for…
    • Service updates Links
    • News Alerts
    • Marketing Promotion
    • Research Disseminating
    • Following people and organisations
    • Following trends and events
    • Finding information
  • An alternative to Twitter?
    • Yammer is a social network that operates within an organisation’s secure network.
    • It’s Twitter for internal use
  • Social Networks principally a personal network but used by organisations to reach a target audience used by many professionals for networking and discussion Groups can be closed or open
  • Used for… Status updates Service updates News Alerts Marketing Promotion Sharing Links Disseminating Discussions Campaigns Events Networking Discussions
  • Blogs
    • Blogs are created by individuals, groups, organisations, institutions.
    • They are chronologically organised and frequently updated
    • Platforms include Blogger and Wordpress and can be hosted on organisational websites.
  • Used for…
    • Sharing news and content
    • Publishing
    • Forums for discussion, reflection
    • Delivering training
  • Wikis
    • wiki |ˈwikē| WIKee
    • noun
    • a Web site that allows collaborative editing of its content and structure by its users.
    • ORIGIN coined by programmer Ward Cunningham (1949- ), from Hawaiian wiki-wiki ‘quick-quick.’
  • Used for…
    • Sharing knowledge
    • Aggregating content
    • Peer review
    • Supporting best practice
    • Team working
    • Reference queries
  • LibraryThing
    • A networking site for readers with additional functionality for libraries
    • Offering catalogue enhancement, new books content and other services
    • Mobile access via the LibraryAnywhere app.
    • CIG (Bowker, ProQuest etc) is a commercial partner
  • Photo Sharing
  • Used for…
    • Sharing images
    • Sourcing images
    • Publicity
    • Marketing
    • Providing access to archives
    • Event amplification
  • Slideshare
    • Presentations from workshops and courses from around the world
  • Used for…
    • Archiving training
    • Accessing training
    • Event amplification
    • Accessing content
    • Search engine
  • Bookmarks
    • Diigo
    • Delicious
  • Used for… Archiving content Accessing content Finding content Organising and sharing content Promoting resources
  • Video content
    • Lectures, courses, tutorials, conferences, events from universities, organisations and individuals
    • Biggest search engine after Google
  • Podcasts
    • Audio and video to download - radio programmes from the archives, lectures, language courses, interviews…
    • Via iTunes or other feeds
  • Personal Home Pages Everything in one place when you logon Netvibes and iGoogle
  • Used for…
    • Bookmarking
    • Accessing and organising content
    • Aggregating content
    • Remote access to home page
  • Library Apps
    • “ Mobile devices today can run increasingly complex software, interact with cloud services, play rich multimedia content, and allow for advanced user interactivity”
    • There's an App for that! Libraries and mobile technology
  • Used for…
    • Access to catalogues
    • Service information
    • Content delivery
    • Library induction
    • Access to databases
    • Ask a Librarian
    • Library notifications
  • Costs and hidden costs
    • There are no expensive licenses, set up is easy and many accounts are free to start with
    • BUT
    • There will be costs for staff time, technical support, evaluation and design
    • and charges can kick in eventually
  • What libraries are currently doing 3
  • Desktop library
    • Digital Library, Rijkswaterstaat
    • Directorate of Public Works and Water Management (The Netherlands) has moved from a network of satellite libraries to a desktop library service.
  • Supporting users
    • Fire Resources
    • The Fire Sciences Library of the Office of the Fire Marshall (U.S.) has developed a Wiki to support staff studying for the Master of Engineering in Fire Safety
  • Connecting via social media
    • Bodleian Libraries Social Media Directory
    • University of Oxford libraries communicate with their users through a variety of social media including blogs, Facebook, Twitter and LibraryThing
  • Connecting 2
    • Follow, fan and connect with NLM
    • The US National Library of Medicine provides access via Twitter, Facebook, RSS feeds and e-mail lists. Based at the US National Institutes of Health, it is the world’s largest medical library.
  • Aggregating content
    • Team Knowledge Update
    • Information services from Shrewsbury and Telford Health Libraries via Netvibes
    • Knowledge Source
    • Regular blog with news, links and access to content
  • Aggregating content 2
    • HL Wiki Canada
    • An open, freely-accessible wiki with entries about health librarianship, social media and current information technology topics relevant to the provision of health information.
  • Library Apps
    • MIT Libraries Betas and Widgets
    • Libraries at the Massachusetts Institute of Technology are experimenting with apps to improve access for their users to content and services
  • Library Apps 2
    • Library Tools
    • A guide to Cambridge University’s apps and other online tools for library users
  • Library portal
    • Dublin PL portal
    • Comprehensive access to library and other resources provided by Dublin City Public Libraries for people living and working in Dublin via Netvibes
  • Sharing research
    • Research Information Network
    • disseminates information on resources, events and news via its feeds
    • and also uses Facebook, Twitter and Delicious
  • Accessing resources
    • Cochrane Social Media Workshop
    • Health Librarians in Canada can access workshop content via blog and Slideshare.
    • Resources are available to participants and to a wider audience .
  • Useful links and resources 4
  • Bookmarks
    • Government Libraries March 2011
    • A list of bookmarks on Diigo for this workshop
    • Guides, articles, research, good practice, toolkits, advice, tutorials and other useful stuff
  • Planning for Social Media 5
  • Research
  • Implementation
  • Finally…
    • Try things out
    • Make use of it yourself
    • Use what’s useful
    • Dump what’s not
    • Take it seriously
    Flickr image Matt Hamm
  • Attribution – Share Alike License This presentation is available to reuse or adapt as long as credit is given to the author.