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Social media overview



Overview of social media - tools and platforms, what libraries in different sectors are doing, links and resources.

Overview of social media - tools and platforms, what libraries in different sectors are doing, links and resources.



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    Social media overview Social media overview Presentation Transcript

    • Social Media: an overview
    • Getting to grips…
      • Introduction to Social Media
      • Tools, technologies and platforms
      • What libraries are currently doing
      • Useful links and resources
      • Developing a plan
      Flickr image Matt Hamm
    • “ Yes, it is important for libraries and librarians to be on social networks... it is equally important to remember why we are doing all of these things. We are providing a new medium for things we have always done . … we all need to be working together and not undermining the traditional work we still do, that is still overwhelmingly appreciated by the people we serve. There can be a balance to using new technology to promote, support and enhance traditional, as well as new , programming and resources Karen Klapperstock (2009) )
    • “ Many of the technologies we deal with are residential platforms , meaning that it’s hard to see their real benefits until you’ve lived there for a while… It’s simple to sign up for a new tool, but it takes time and effort to make good use of it.” JISC Web2Practice
    • Introduction 1
    • Social Media
      • A collection of Tools, Technologies and Platforms for sharing, networking, updating, connecting, researching and creating content
    • Opportunities
    • Challenges (some of them)
    • Always connected…
      • The technologies we use are increasingly
      • cloud-based
      • consumerised
      • decentralised
      Storage in the cloud Access from any device … and any location … at any time
    • Trends
      • People expect to be able to work, learn and study whenever and wherever they want to
      • The world of work is increasingly collaborative
      • Source: Horizon Report 2011
    • Change and more change
      • New skills and competencies
      • New scholarly models of communication are developing
      • Publishing is decentralising
      • Keeping pace with new devices , software and information sources is increasingly difficult
    • Years to adoption
      • 1 eBooks and Mobiles
      • 2-3 Augmented Reality
      • Game Based Learning
      • 4-5 Gesture Based Computing
      • Learning Analytics
      Horizon Report 2011
      • “ There is a greater need than ever for effective tools and filters for finding, interpreting, organising and retrieving the data that is important to us .”
      • Source: Horizon Report 2011
    • Barriers include…
      • Management concerns about inappropriate use
      • Technical issues around capacity and security
    • Public and private
      • Social media can blur distinctions between public and private
    • Perceptions Hype
    • Time wasting… http://www.twitpic.com/19792p
    • Banal….
      • Some content is banal and inappropriate (just like other media)
      • But some of it is really, really useful (just like other media)
      Flickr image Jeremy Brooks
      • “ The purpose … is not to argue that social media are an absolute good, but rather that they offer tools which, if used carefully, are likely to be beneficial … and to facilitate positive connections with other communities e.g. the industrial research and development and policy communities.”
      • Social Media guide for researchers
      • “… using social media to bridge disciplinary boundaries , to engage in knowledge exchange with industry and policy makers, and to provide a channel for the public communication of their research ”
      • Social Media: a guide for researchers
    • Tools, technologies and platforms 2
    • Social Media guide for researchers
    • Key characteristics
      • Access to content updated in real time
      • Access at a convenient time
      • Access to contacts in r eal time
    • Top 10 tools for learning
      • Twitter – micro-updating tool
      • YouTube – video hosting and sharing tool
      • GoogleDocs - online collaboration tool
      • Delicious – social bookmarking tool
      • Slideshare – presentation hosting and sharing tool
      • Google Reader – RSS feed reader
      • Wordpress – blogging tool
      • Skype – instant messaging and VoIP call tool
      • Moodle – course management system
      • Facebook – social networking site
      Source: C4LPT
    • RSS feeds
      • A format for regularly updating web content
      • Users stay current by subscribing to feeds
      • Updates are automatically delivered without having to visit websites.
    • Feeds …
      • Content providers deliver content to feed subscribers by incorporating a feed burner into the web page
    • Managing feeds
      • Many sites offer the option to subscribe by e-mail
      • or via a free aggregator like Google Reader
      • increasingly Twitter is used as a feed
    • Connections to…
    • Connections to …
      • RSS feeds
      • Aggregators
      • Bookmarks
      • Slideshare
      • YouTube
      • Podcasts
      • Wikis
    • Twitter
    • Used for…
      • Service updates Links
      • News Alerts
      • Marketing Promotion
      • Research Disseminating
      • Following people and organisations
      • Following trends and events
      • Finding information
    • An alternative to Twitter?
      • Yammer is a social network that operates within an organisation’s secure network.
      • It’s Twitter for internal use
    • Social Networks principally a personal network but used by organisations to reach a target audience used by many professionals for networking and discussion Groups can be closed or open
    • Used for… Status updates Service updates News Alerts Marketing Promotion Sharing Links Disseminating Discussions Campaigns Events Networking Discussions
    • Blogs
      • Blogs are created by individuals, groups, organisations, institutions.
      • They are chronologically organised and frequently updated
      • Platforms include Blogger and Wordpress and can be hosted on organisational websites.
    • Used for…
      • Sharing news and content
      • Publishing
      • Forums for discussion, reflection
      • Delivering training
    • Wikis
      • wiki |ˈwikē| WIKee
      • noun
      • a Web site that allows collaborative editing of its content and structure by its users.
      • ORIGIN coined by programmer Ward Cunningham (1949- ), from Hawaiian wiki-wiki ‘quick-quick.’
    • Used for…
      • Sharing knowledge
      • Aggregating content
      • Peer review
      • Supporting best practice
      • Team working
      • Reference queries
    • LibraryThing
      • A networking site for readers with additional functionality for libraries
      • Offering catalogue enhancement, new books content and other services
      • Mobile access via the LibraryAnywhere app.
      • CIG (Bowker, ProQuest etc) is a commercial partner
    • Photo Sharing
    • Used for…
      • Sharing images
      • Sourcing images
      • Publicity
      • Marketing
      • Providing access to archives
      • Event amplification
    • Slideshare
      • Presentations from workshops and courses from around the world
    • Used for…
      • Archiving training
      • Accessing training
      • Event amplification
      • Accessing content
      • Search engine
    • Bookmarks
      • Diigo
      • Delicious
    • Used for… Archiving content Accessing content Finding content Organising and sharing content Promoting resources
    • Video content
      • Lectures, courses, tutorials, conferences, events from universities, organisations and individuals
      • Biggest search engine after Google
    • Podcasts
      • Audio and video to download - radio programmes from the archives, lectures, language courses, interviews…
      • Via iTunes or other feeds
    • Personal Home Pages Everything in one place when you logon Netvibes and iGoogle
    • Used for…
      • Bookmarking
      • Accessing and organising content
      • Aggregating content
      • Remote access to home page
    • Library Apps
      • “ Mobile devices today can run increasingly complex software, interact with cloud services, play rich multimedia content, and allow for advanced user interactivity”
      • There's an App for that! Libraries and mobile technology
    • Used for…
      • Access to catalogues
      • Service information
      • Content delivery
      • Library induction
      • Access to databases
      • Ask a Librarian
      • Library notifications
    • Costs and hidden costs
      • There are no expensive licenses, set up is easy and many accounts are free to start with
      • BUT
      • There will be costs for staff time, technical support, evaluation and design
      • and charges can kick in eventually
    • What libraries are currently doing 3
    • Desktop library
      • Digital Library, Rijkswaterstaat
      • Directorate of Public Works and Water Management (The Netherlands) has moved from a network of satellite libraries to a desktop library service.
    • Supporting users
      • Fire Resources
      • The Fire Sciences Library of the Office of the Fire Marshall (U.S.) has developed a Wiki to support staff studying for the Master of Engineering in Fire Safety
    • Connecting via social media
      • Bodleian Libraries Social Media Directory
      • University of Oxford libraries communicate with their users through a variety of social media including blogs, Facebook, Twitter and LibraryThing
    • Connecting 2
      • Follow, fan and connect with NLM
      • The US National Library of Medicine provides access via Twitter, Facebook, RSS feeds and e-mail lists. Based at the US National Institutes of Health, it is the world’s largest medical library.
    • Aggregating content
      • Team Knowledge Update
      • Information services from Shrewsbury and Telford Health Libraries via Netvibes
      • Knowledge Source
      • Regular blog with news, links and access to content
    • Aggregating content 2
      • HL Wiki Canada
      • An open, freely-accessible wiki with entries about health librarianship, social media and current information technology topics relevant to the provision of health information.
    • Library Apps
      • MIT Libraries Betas and Widgets
      • Libraries at the Massachusetts Institute of Technology are experimenting with apps to improve access for their users to content and services
    • Library Apps 2
      • Library Tools
      • A guide to Cambridge University’s apps and other online tools for library users
    • Library portal
      • Dublin PL portal
      • Comprehensive access to library and other resources provided by Dublin City Public Libraries for people living and working in Dublin via Netvibes
    • Sharing research
      • Research Information Network
      • disseminates information on resources, events and news via its feeds
      • and also uses Facebook, Twitter and Delicious
    • Accessing resources
      • Cochrane Social Media Workshop
      • Health Librarians in Canada can access workshop content via blog and Slideshare.
      • Resources are available to participants and to a wider audience .
    • Useful links and resources 4
    • Bookmarks
      • Government Libraries March 2011
      • A list of bookmarks on Diigo for this workshop
      • Guides, articles, research, good practice, toolkits, advice, tutorials and other useful stuff
    • Planning for Social Media 5
    • Research
    • Implementation
    • Finally…
      • Try things out
      • Make use of it yourself
      • Use what’s useful
      • Dump what’s not
      • Take it seriously
      Flickr image Matt Hamm
    • Attribution – Share Alike License This presentation is available to reuse or adapt as long as credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/