Engaging strategically with Social Media 2011 revisedPresentation Transcript
Engaging strategically with Social Media
The Web of today
“ Web 2.0 has moved beyond hype and become the Web of today -
social, mobile, ambient, volatile, and disruptive.”
The Scholarly Kitchen (2011)
Flickr Image Capture Queen
Timely, targeted delivery of content
Reaching new users
Helping existing users get full value
Improve marketing and promotion
Flickr Image Seattle Public Library
Motivating and training staff
Selecting the right tools
Measuring traffic, impact and success
Flickr Image US Army
Management concerns about inappropriate use
Technical issues around capacit y and security
Public and private
Social media can blur distinctions between public and private
Time wasting… Twitpic Image by Jane Bozarth
Some content is banal and inappropriate (just like other media)
But some of it is really, really useful (just like other media)
Flickr image Jeremy Brooks
Where’s the added value ?
Any current use inhouse ?
What are the barriers to getting started?
What can you learn from other libraries?
What does success look like?
Managing and resourcing
Supporting staff and users
Listen and learn
Research your sector
Identify good practice
Become a digital resident
Spread the word?
Shape the debate?
Call to action?
Raise money ?
Who are they?
Where are they on the web?
What do they talk about?
How do you add value?
Whichever platform you choose..
Customise with your brand
Develop a consistent profile across the platforms
Integrate with your website
Work across the platforms
Finding the capacity
Roles and responsibilities
Roles and responsibilities
Responding to comments
Flickr Image Library of Congress
Ampelmann Image Wikipedia
Do you need a policy?
A good policy will fit with your organisational goals , culture and attitude to risk
Online database of Social Media policies
Sample Social Media policies for the public sector
CONTEXT Background and rationale Support for organisational goals OBJECTIVES Intended outcomes Links to strategic plans and related outcomes PLATFORMS Which are most appropriate? Future proofing OWNERSHIP Reputation and identity Accountability and account holders CONTENT Editorial responsibility and content guidelines Voice and tone MANAGEMENT Roles, responsibilities, resourcing Risk management AUDIENCES Target audiences Dealing with comments, responding and follow-up PERSONAL USE Use by employees Use in work time and outside LEGAL Privacy, confidentiality and disclaimers Copyright –yours and others MONITORING AND EVALUATION Methods and tools Benchmarking, reporting and policy review
Try things out
Make use of it yourself
Use what’s useful
Dump what’s not
Take it seriously
Flickr image Matt Hamm
Last but not least …
Attribution – Share Alike License This presentation is available to reuse or adapt as long as credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/