Website visit frequency: <br />Lead scoring beyond <br />basic behaviors.<br />Marketo Idol Showcase<br />Alexandre Pellet...
Behavior Scoring<br />- 2 -<br />www.apelletier.com <br />
+ 5 Visits 3x in 1 week<br />3 campaigns<br />2 static lists<br />Schedule: Run flow once every 1 day(s)<br />- 3 -<br />w...
Visits 3x in 1 week – 1st visit<br />Smart List<br />- 4 -<br />www.apelletier.com <br />
Visits 3x in 1 week – 1st visit<br />Flow<br />- 5 -<br />www.apelletier.com <br />
Visits 3x in 1 week – 2nd visit<br />Smart List<br />- 6 -<br />www.apelletier.com <br />
Visits 3x in 1 week – 2nd visit<br />Flow<br />- 7 -<br />www.apelletier.com <br />
Visits 3x in 1 week – 3rd visit<br />Smart List<br />- 8 -<br />www.apelletier.com <br />
Visits 3x in 1 week – 3rd visit<br />Flow<br />- 9 -<br />www.apelletier.com <br />
Get the this slide deck <br />and other cool stuff <br />online at:<br />success.marketo.com<br />blog.apelletier.com<br />
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Website visit frequency - Lead scoring beyond basic behaviors.

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After scoring the basic behaviors, it is time to look at the frequency of these behaviors. Here a quick example of how to setup a scoring campaign for leads that are visiting back your website within a certain time frame.

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Website visit frequency - Lead scoring beyond basic behaviors.

  1. 1. Website visit frequency: <br />Lead scoring beyond <br />basic behaviors.<br />Marketo Idol Showcase<br />Alexandre Pelletier<br />September 22nd, 2009<br />
  2. 2. Behavior Scoring<br />- 2 -<br />www.apelletier.com <br />
  3. 3. + 5 Visits 3x in 1 week<br />3 campaigns<br />2 static lists<br />Schedule: Run flow once every 1 day(s)<br />- 3 -<br />www.apelletier.com <br />
  4. 4. Visits 3x in 1 week – 1st visit<br />Smart List<br />- 4 -<br />www.apelletier.com <br />
  5. 5. Visits 3x in 1 week – 1st visit<br />Flow<br />- 5 -<br />www.apelletier.com <br />
  6. 6. Visits 3x in 1 week – 2nd visit<br />Smart List<br />- 6 -<br />www.apelletier.com <br />
  7. 7. Visits 3x in 1 week – 2nd visit<br />Flow<br />- 7 -<br />www.apelletier.com <br />
  8. 8. Visits 3x in 1 week – 3rd visit<br />Smart List<br />- 8 -<br />www.apelletier.com <br />
  9. 9. Visits 3x in 1 week – 3rd visit<br />Flow<br />- 9 -<br />www.apelletier.com <br />
  10. 10. Get the this slide deck <br />and other cool stuff <br />online at:<br />success.marketo.com<br />blog.apelletier.com<br />

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