Website visit frequency - Lead scoring beyond basic behaviors.

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    Website visit frequency - Lead scoring beyond basic behaviors. - Presentation Transcript

    1. Website visit frequency:
      Lead scoring beyond
      basic behaviors.
      Marketo Idol Showcase
      Alexandre Pelletier
      September 22nd, 2009
    2. Behavior Scoring
      - 2 -
      www.apelletier.com
    3. + 5 Visits 3x in 1 week
      3 campaigns
      2 static lists
      Schedule: Run flow once every 1 day(s)
      - 3 -
      www.apelletier.com
    4. Visits 3x in 1 week – 1st visit
      Smart List
      - 4 -
      www.apelletier.com
    5. Visits 3x in 1 week – 1st visit
      Flow
      - 5 -
      www.apelletier.com
    6. Visits 3x in 1 week – 2nd visit
      Smart List
      - 6 -
      www.apelletier.com
    7. Visits 3x in 1 week – 2nd visit
      Flow
      - 7 -
      www.apelletier.com
    8. Visits 3x in 1 week – 3rd visit
      Smart List
      - 8 -
      www.apelletier.com
    9. Visits 3x in 1 week – 3rd visit
      Flow
      - 9 -
      www.apelletier.com
    10. Get the this slide deck
      and other cool stuff
      online at:
      success.marketo.com
      blog.apelletier.com
    SlideShare Zeitgeist 2009

    + Alexandre PelletierAlexandre Pelletier Nominate

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    After scoring the basic behaviors, it is time to lo more

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