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Magazine Markets

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Magazine history and markets

Magazine history and markets

Published in: Business, Education

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  • 1. magazine types + Teena Apeles, Ted Arvanitis, Sydney Blackmore and Ksenia Yurganova
  • 2. + In the beginning… Magazines were reserved for the elites. The cost of producing them was high. They were marked by bland design. + The first general-interest magazine, Gentleman’s Magazine, was published in 1731.
  • 3. +the industrial revolution The advent of photography + Increased urban development + A rise in literacy + The beginning of investigative journalism
  • 4. + the creative revolution Advertising rewrites the rules. Graphic design is incorporated.
  • 5. + the identity age The rise of consumer and cultural magazines The DIY era Magazines reflecting technological and social trends
  • 6. + Animals & Pets Arts & Culture Auto & Cycles Books & Literature Business & Finance Children’s Comics Food & Wine Entertainment markets Fashion Health & Fitness Hobbies & Collectibles Home & Gardening Lifestyle consumer Men's News scholarly Sports trade Science & Technology Teen Travel & Vacations Women's And so much more!
  • 7. + Con$umer = pays your rent! Scholarly = CV friendly, but not about the Benjamins Trade = no prestige but potential for dough the write stuff
  • 8. + Voices Face Form Context Significance Information Murray’s Focus tips
  • 9. + auto sports
  • 10. + men’s œœ women’s
  • 11. + hobbies + collectibles literary
  • 12. + 1 AARP The Magazine (23,434,052) 11 AAA Westways (3,735,510) 2 Reader's Digest (10,094,281) 12 Prevention (3,346,530) 3 Better Homes and Gardens (7,638,912) 13 TV Guide (3,281,316) 4 National Geographic (5,071,134) 14 Sports Illustrated (3,204,699) 5 Good Housekeeping (4,741,353) 15 Newsweek (3,118,432) 6 Ladies' Home Journal (4,169,444) 16 Playboy (3,001,723) 7 Time (4,066,545) 17 Cosmopolitan (2,947,220) 8 Woman's Day (4,027,113) 18 NEA Today (2,871,654) 9 Family Circle (3,953,651) 19 Via Magazine (2,826,638) 10 People (3,750,548) 20 Southern Living (2,824,105) magazine rankings + based on 2006 circulation ++ source: Advertising Age
  • 13. +publishing, interrupted Social trends and new technology continue to shape the publishing industry. The Internet has energized some magazine markets while hurting others. Publishers have found innovative ways to respond to the popularity of online media.
  • 14. + online fever
  • 15. + foot in the grave Magazines must now compete against all other media, both for readers and advertisers, and with more media options out there it becomes harder by the day. + Lisa Snedeker, Media Life Magazine RIP 2007
  • 16. + 21st century outlook access + distribution social networks + multimedia user-generated + user-approved
  • 17. resources Canadian Authors Association :: an organization for writers who wish to improve contracts with publishers :: www.canauthors.org Magazines Canada :: provides information on Canadian magazines and the country’s 2008 magazine conference :: www.cmpa.ca Colophon 2009 :: a website detailing the International Magazine Symposium that uses exhibitions, workshops, conferences for professionals to express their thoughts about the future of magazines :: www.welovemags.com MagNation: The Land of Mags :: the world's first and only magazine superstore with more than 4,000 magazines and has an online “magdentifier” that finds every person's perfect magazine matches :: www.magnation.com Media Life Magazine :: an online magazine covering the overall media industry :: www.medialifemagazine.com mediabistro.com :: a website covering all that’s happening in the publishing industry :: www.mediabistro.com Periodical Writers Association of Canada :: an organization for freelancers and magazine writers who want to keep up on changes and developments in the industry :: www.pwac.ca Poets & Writers :: magazine focused on the literary world and publishing opportunities :: www.pw.org Writers Market: Where and How to Sell What You Writer :: a great reference book and website giving you the lowdown on magazine markets :: www.writersmarket.com + Writer's Trust of Canada :: an organization working to advance and nurture Canadian writers and their writing :: www.writerstrust.com