Ditto TV- an initiative by ZEEL

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Ditto TV- an initiative by ZEEL

  1. 1. Co-promotion strategy
  2. 2. On-air promotions - Graphics
  3. 3. Aston bands
  4. 4. Off-air
  5. 5. Print Print campaign to be done around the year in all the leading publications namely TOI, HT, DNA and Deccan Chronicle etc. The campaign will have Intel AppUP integrated in a way it stands out as compared to the other App stores Total Budget : 7cr
  6. 6. Online - Paid Online campaign with a healthy mix of ad network and top rated publishers The publishers to be decided keeping the brand and TG fit in find. E.g. moneycontrol, soccernet etc. Total Budget : 5cr
  7. 7. Online – notional Ditto TV website to have intel AppUp logo presence which provides a link to the store. The website has more than one hundred thousand unique visitors and more that two hundred thousand page views Direct mailers at regular intervals to the registered users. sms blast to this database
  8. 8. PRPress release mentioning the alliance betweenDitto TV and Intel AppUp andAll the major Financial dailies and tech magazines to betargetedDirect mailers to be sent to the database of theregistered users
  9. 9. Medium Vehicles Total Budget Ads across major publications in major cities like TOI, HT, Print 7 cr Deccan chronicle, DNA PR to be activated in major markets for the announcement of PR 1cr Intel AppUp integration with Ditto TV Ditto TV website to have intel AppUp logo presence. The website has more than one hundred thousand unique visitors and more that two hundred thousand page views Direct mailers at regular intervals to the registered users. We have a database of close to one hundred thousand registered user . Will be doing an e-mailer activity per month and smsDigital blast to this database Online campaign with a healthy mix of adnetwork and top rated publishers with a brand and TG fit
  10. 10. Thank you..

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