Holistic marketing concept of infosys

7,071 views
6,735 views

Published on

Published in: Business
3 Comments
10 Likes
Statistics
Notes
No Downloads
Views
Total views
7,071
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
3
Likes
10
Embeds 0
No embeds

No notes for slide

Holistic marketing concept of infosys

  1. 1. HOLISTIC MARKETING CONCEPT OF INFOSYS
  2. 2. ABOUT THE COMPANYInfosys Technologies Ltd is an information technology(IT) Services. Company founded in Pune, (India) in1981 by N. R. Narayana Murthy and six of hiscolleagues. It operates nine development centers inIndia and has over 30 offices worldwide. Infosys isIndia second largest outsourcing company with morethan $4 billion in annual sales. It provides softwaredevelopment and engineering through a network ofdevelopment centers inAsia, Europe, and North America.
  3. 3. STRATEGIC VISION "ALWAYS BELIEVE IN DOINGUNUSUAL STUFF, AND THEREBY BE INA POSITION TO SECURE OUR FUTURE AND GROWTH".
  4. 4. HOLISTIC MARKETINGThe holistic marketing concept is based on the development, design, and implementation of marketing programs.
  5. 5. COMPONENTS INTERNAL MARKETING INTEGRATED MARKETING PERFORMANCE MARKETING RELATIONSHIP MARKETING5
  6. 6. Internal Marketing of InfosysCompeting Offering Training Stressing for Talent a Vision Employees Teamwork Knowing Rewarding Empowerment Employees’ Performance Needs6
  7. 7. INTEGRATED MARKETING OF INFOSYSThe services offered by Infosys are:- IT Services- They create IT-enabled business solutions for theirclients by leveraging their domain and business expertise along with acomplete range of services.Engineering Services- They provide engineering services to improveproduct operations.Consulting Services – Consulting services ensure that you becomestronger, more competitive and capable of managing global business.BPO ServicesInfosys BPO combines domain expertise, process skills and technologyto deliver world-class process outsourcing.
  8. 8. Products :-Finacle- It is their Universal Banking Solution addressing thecore banking, e- banking, Islamic banking, treasury, wealthmanagement, and CRM requirements of retail, corporate andglobal banksInfosys Active Desk-It is a comprehensive optimizationsolution for Customer Service Representatives enabling them tomanage customer calls efficiently, enhance customer experience,increase revenue per customer through cross-selling, and tracktheir own performance as well.Infosys iProwerInfosys mConnectInfosys Unified Communications and Collaboration (UC)
  9. 9. PERFORMANCE MARKETING OF INFOSYSIt has been rated the ‘Best Outsourcing Partner’ for the thirdconsecutive year by the readers of Waters magazine in its annualsurvey on best service providers to banking and capital markets firms.Infosys BPO also earned the highest rating, Level 5, for the e-Sourcing Capability Model (eSCM-SP: v2.0) from Carnegie MellonUniversitys IT Services Qualification Center.Reputation Institute’s Global Reputation Pulse 2009 ranked Infosysamong the world’s top 50 most respected companies
  10. 10. RELATIONSHIP MARKETING OF INFOSYSCOUSTOMERS :- AEROSPACE AND DEFENCE.AIRLINES.BANKING AND CAPITAL MARKETS.COMMUNICATON SERVICES.COUSTOMER PACKAGED GOODS.EDUCATION.ENERGY.HEALTHCARE.RETAIL.MANUFACTURING.HOSPITALITY AND LEISURE.PUBLISHING. e.t.c
  11. 11. PARTNERS & CHANNELS OF INFOSYS:-ATG -ATG provides the most advanced commerce software andservices to power the growth of more than 1,200 of the worldstop brands. Offering the industrys leading commerce solution,ATG works in partnership with clients to drive sales via apersonalized customer experienceATG is uniquely capable of powering the most innovative andsuccessful commerce experiences.JIVE SOFTWARE - Jive Social Business Software (SBS),Isdriving the biggest change to business practices in decades. JiveSBS takes all the great things people love about social networkingsoftware, collaboration software, and community software; andmakes those work for business. Jive is number one in SocialBusiness Software.

×