this is a product


Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
this is a logo
this is a brand.




Photo: http://www.flickr.com/photos/jimsk/128131281/
“A brand is a person’s gut feeling about
  a product, service or organization.”
            – Marty Neumeier
interactions + feelings = brands
celebrities are brands
celebrity influence
now people are too

 Photo: http://flickr.com/photos/12037949715@N01/110957444/
“micro-celebrity” influence
#4. You stopped thinking about yourself as a
  person years ago. Now you're a "brand".
        —Top Ten Signs You Might Be...
Start-Up Business: Guy Kawasaki
Technology: Robert Scoble
        Photo: http://flickr.com/photos/thomashawk/431198284/
Marketing: Seth Godin
Photo: http://flickr.com/photos/zoomar/2159635379/
The 5 B’s of
Building Brand U.0
Be Ubiquitous: Create multiple streams of “you”
Be Social: Effectively manage your “social systems”
Be Interesting: Write, photograph, share, give
 Photo: http://flickr.com/photos/bowbrick/1806355200/
Photo: http://flickr.com/photos/thethi/2335251416/




Be Remarkable: Do something worthy of a remark
Be Yourself: Let your personality shine through




                   Photo: http://www.flickr.com/photos/rohitbhargava/2...
Be Yourself: let your personality shine through

“Just like the gold rush, this is going to
end…what are you waiting for?”...
U.0 Personal Branding
U.0 Personal Branding
U.0 Personal Branding
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U.0 Personal Branding

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Great slide show explaining U.0 or personal branding

Published in: Business, Technology
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  • Glad it was of use it came from the TED site where there is a lot of new stuff on Personal Branding the video that goes with it is 19mins long and well worth watching.
    Andrew
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  • Personal brand has been essential to my practice. It is also important to many entrepreneurs I work with. It's the purple cow--that remarkable thing--that really is the crux point. It is what people hang their impressions on. Fortunately, it can also be the most fun part of personal branding. Thanks for this. I'll share it with my clients.
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U.0 Personal Branding

  1. 1. this is a product Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
  2. 2. this is a logo
  3. 3. this is a brand. Photo: http://www.flickr.com/photos/jimsk/128131281/
  4. 4. “A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
  5. 5. interactions + feelings = brands
  6. 6. celebrities are brands
  7. 7. celebrity influence
  8. 8. now people are too Photo: http://flickr.com/photos/12037949715@N01/110957444/
  9. 9. “micro-celebrity” influence
  10. 10. #4. You stopped thinking about yourself as a person years ago. Now you're a "brand". —Top Ten Signs You Might Be A “Weblebrity”
  11. 11. Start-Up Business: Guy Kawasaki
  12. 12. Technology: Robert Scoble Photo: http://flickr.com/photos/thomashawk/431198284/
  13. 13. Marketing: Seth Godin Photo: http://flickr.com/photos/zoomar/2159635379/
  14. 14. The 5 B’s of Building Brand U.0
  15. 15. Be Ubiquitous: Create multiple streams of “you”
  16. 16. Be Social: Effectively manage your “social systems”
  17. 17. Be Interesting: Write, photograph, share, give Photo: http://flickr.com/photos/bowbrick/1806355200/
  18. 18. Photo: http://flickr.com/photos/thethi/2335251416/ Be Remarkable: Do something worthy of a remark
  19. 19. Be Yourself: Let your personality shine through Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/
  20. 20. Be Yourself: let your personality shine through “Just like the gold rush, this is going to end…what are you waiting for?” — Gary Vaynerchuk Photo: http://www.flickr.com/photos/briansolis/2685816202/
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