Språk Challenge

  • 376 views
Uploaded on

Språkcaféet is a café that aims to create an international meeting place in a familiar atmosphere. It aims to encourage people to use their language skills by talking to other visitors in …

Språkcaféet is a café that aims to create an international meeting place in a familiar atmosphere. It aims to encourage people to use their language skills by talking to other visitors in semi-organized forms. The project aimed to add an additional service to the existing service that the Cafè provides encouraging people to join a self challenge to evaluate the knowledge of the chosen one. SMS was used as main platform.

More in: Design , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
376
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. PSSD 09 / Strategic designDigital services for diffuse social resources.LANGUAGE LEARNINGAuthors: Group 5: Miguel Bello, Emanuela Delfino, Rebecca Hallqvist, Sofia Reibring, Silvia Remotti, Dipa SitepuProfessor: Ezio Manzini, Tommaso BuganzaSchool: Politecnico di Milano
  • 2. Agenda01. Project process02. Case studies03. Research on the learning process04. Our concept05. Dominant Design06. Storyboard07. User journey08. Architecture09. Why is our concept a social initiative? PSSD 09 / Strategic design
  • 3. PROJECT PROCESS 01Project Process> History and main players> Dominant design> Learning languages> Existing cases> Brainstorming> Improve one case> New concept PSSD 09 / Strategic design
  • 4. CASE STUDIES 02Case study 1 | Schio English ClubSchio English Club gives the possibility to have English conversations around atable at a public pub for free.It’s about the pleasure to improve one’s English skills by speaking to other peo-ple who aren’t experts but have a strong wish of learning.Place: Scledum Bar, Schio, Vicenza, Italy PSSD 09 / Strategic design
  • 5. Scledum Bar, Schio, Italy.
  • 6. CASE STUDIES 02Case study 2 | BBC JanalaThe program is Bangladesh’s first mobile education language service. Due tothe high costs of personal computers, mobile phone usage - that is less expen-sive - has increased significantly, which enables Bangladeshi to learn Englishfrom their phone.Place: Bangladesh PSSD 09 / Strategic design
  • 7. BBC Janala, Bangladesh.
  • 8. CASE STUDIES 02Case study 3 | Språkcaféet, The Language Coffee ShopSpråkcaféet is a café that aims to create an international meeting place in a fa-miliar atmosphere. It aims to encourage people to use their language skills bytalking to other visitors in semi-organized forms.Place: Gothenburg, Sweden PSSD 09 / Strategic design
  • 9. Språkcaféet, Gothenburg, Sweden.
  • 10. CASE STUDIES 02FROM SOCIAL INITIATIVES TO SOCIAL INNOVATION1) SCHIO ENGLISH CLUBA group of people who wants to create an international environment in a smallcommunity while they learn and teach English.2) BBC JANALA PROGRAMAlliances between important companies and governments to allow and incentivethe language learning process via mobile phones.3) SPRÅKCAFÉET, THE LANGUAGE COFFEE SHOPLocal business with innovative yet simple ideas in order to share the commoninterest of learning languages. PSSD 09 / Strategic design
  • 11. RESEARCH ON THE LEARNING PROCESS 03 REAL LIFE Language Sprakcafeet coursesFORMAL NON-FORMAL-Theory -Meetings-Grammar -Conversations-Standard -Travels phrases Word Bangladesh Live Mocha reference PSSD 09 / Strategic design VIRTUAL
  • 12. RESEARCH ON THE LEARNING PROCESS 03“Learning is about the acquisition ofnew skills, including social ones, notjust about the stockpiling of facts.” John Thackara, In the Bubble. PSSD 09 / Strategic design
  • 13. OUR CONCEPT 04Additional service of Språkcafeet‘SpråkCHALLENGE’It’s an additional challenge to the existing service that the Cafè provides.It encourages people to join a self challenge to evaluate the knowledge of thechosen . PSSD 09 / Strategic design
  • 14. SpråkCHALLENGE, Gothemborg, Sweden.
  • 15. DOMINANT DESIGN 05DOMINANT DESIGN: one important feature of the DominantDesign is Short Message Serice(SMS).This allows a high diffusion of our additional service. PSSD 09 / Strategic design
  • 16. DOMINANT DESIGN 05Today text messaging is the most widely used mobile dataservice.In countries like Finland, Sweden and Norway over 85% ofthe population use SMS. PSSD 09 / Strategic design
  • 17. STORYBOARD 06USER EXPERIENCE Storyboard PSSD 09 / Strategic design
  • 18. Sofia wants to learn spanish and she found the advertisment ofSpråkcaféet. Today in Språkcaféet you can practice spanish and german. PSSD 09 / Strategic design
  • 19. Sofia ordered a drink and she finds the spanish flag then joins the groupconversation. PSSD 09 / Strategic design
  • 20. She received the receipt with the code to participate to theSpråkCHALLENGE. She does it immediately! PSSD 09 / Strategic design
  • 21. On the way home Sofia received her first SMS CHALLENGE to learnspanish. PSSD 09 / Strategic design
  • 22. She received a question in spanish about general knowledge or grammarand she answers the multiple choice simply by sending SMS. PSSD 09 / Strategic design
  • 23. One week later...At the end of the week she has answered all the SMS CHALLENGEquestions, she comes back to the Café to find out the result. PSSD 09 / Strategic design
  • 24. 2.1. Suscribe by sending a USER JOURNEY 4.1. Visiting Språk and SMS with Code and Nick looking for the results. 071.2. Receive the receipt 3.2. Answering question weekly 1. APPROACH 2. REQUEST 3. INTERACTION 4. FEEDBACK1.1. Visit Språkcaféet 3.1. Receiving question 2.1. Suscribe by sending a 4.1. Visiting Språk and SMS with Code and Nick looking for the results.1.2. Receive the receipt 3.2. Answering question weekly PSSD 09 / Strategic design
  • 25. THE ARCHITECTURE 08PSSD 09 / Strategic design
  • 26. THE ARCHITECTURE 08Enabling solutions• SMS technology• a quiz database• the participation of Språkcaféet’s staff> accessible, attractive, effective PSSD 09 / Strategic design
  • 27. WHY IS OUR CONCEPT A SOCIAL INITIATIVE? 09Why is SpråkCHALLENGE a social initiative? PSSD 09 / Strategic design
  • 28. WHY IS OUR CONCEPT A SOCIAL INITIATIVE? 09Språkcaféet helps people learning different languagesby socializing. SpråkCHALLENGE is an easy way to keeplearning everyday.SpråkCHALLENGE is a perfect addition to the currentactivity, simply by using mobile phones. PSSD 09 / Strategic design
  • 29. WHY IS OUR CONCEPT A SOCIAL INITIATIVE? 09SpråkCHALLENGE is a paperless service and costsnearly nothing, which makes the service sustainable andaccessible.SpråkCHALLENGE is easy learning through mobile phone,anytime, anywhere and can be a fun activity shared withfriends. PSSD 09 / Strategic design
  • 30. Thank you.