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What each venture want to get? Attract more customers? Get regular customers continue to use their service.
What they do? Give discount cards to regular customers. Groupon promotion campaign (HUGE sales %%%)
What customer get in this case? Ton of discount cards from different ventures
What about Groupon? A 2010 study by Rice University's Jesse H. Jones Graduate School of Business finds that 32% of businesses don't make money from Groupon promotions --- with more than 40% of the respondents indicating they would not run such a promotion again. Why? Because Groupon consumers don't make return visits or spend as much money as the broader customer base. http://www.media.rice.edu/media/NewsBot.asp?MODE=VIEW&ID=14811 Groupon…as part of a loyalty program? http://www.loyalty360.org/blog/grouponas_part_of_a_loyalty_program/
What we offer? Electronic discount card Quick ability for client to share discount with his/her friends Encourage client who makes another clients come to your place.
Electronic discount card Just a QR code you should download to your mobile app. This QR code could be single for all ventures you have discount in.
Quick ability for client to share discount with his/her friends Using social networks client, could share with his discount card among his friends on Facebook, Twitter, Mail account etc. Each of his friends could just take this shared discount, come to venture, scan it and get discount on his own bill.
Encourage client who makes another clients come to your place. The guy who initially shared discount and whose discount was used – get bonuses (discount increment, prizes depends on venture).
Why this idea rulezz? Because there is no strict 50/25/25% scheme as on Groupon. And each Venture could make as much discount amount as it likes. Quite easy to promote app. It could be promoted via web sites. Instead of banners these sites will provide ability to download discounts for users. User just download and use this discount, and all bonuses will come to this site owners (not prizes, but % of our profit). Affiliate marketing program.
Main target Cafes Restaurants Stores Cinemas Nigh clubs Etc.