Top Marketing Trends In 2010 That Will Help You Capture More Market Share presented by Lori Snider

What Happened? $540,000 to $421,000 From 2% to 4% Dumping Up Coupon Clipping Up, Up, Up

When the Buyer Doesn’t Seem to Care About Anything But the Price … Then the Message Has to Change.

Title

To Market Well … Understand What People are Into, And Will Respond To.

Trends in… T echnology T he E conomy G enerations B usiness E co

Everything is Getting Shorter and Smaller... and Condensed... and Faster. Technology

Technology

Economy Frugality, Recessionistas and No BS It ’ s hip to clip coupons again. It ’ s hip to can again. It ’ s hip to plan a staycation. It ’ s hip to buy resale.

Economy All Is Well In Candy Land. Cadbury 30% Up Hersheys 8.5% up in 4th Quarter People are buying Name Brand Halloween Candy.

Economy Vegetable Gardens for Small Companies Helping Morale to Grow

RV Sales UP A 136% Surge Since January Economy

Generations Incomes of Young in a 5 Year Nosedive born after 1955? You ’ re probably poorer than you were in the 70 ’ s

Generations Under 35 $23,000 Average Student Loan Debt

Generations The Average US Head of Household is 50 Years Old. More than 80% of Growth in Number of Households in the nest 5 years will be among those headed by 55 and over.

Generations Hyundai ’ s marketing arm estimates 24% of new car and truck purchases in 2010 would be made by empty nester boomers.

Generations Big Spender By 2010 (next year) adults over 45 will outspend young people by 1 Trillion.

Generations Shades of Gray Watch for even more homes on the market. Nationwide, the ratio of seniors to working age residents will increase by 67% in the next 20 years.

Generations “ Goodnight John Boy” “Goodnight Grandpa” Multigenerational communities the next trend in housing. Granny Flats Mother-in-law suites

Business Business School Code of Ethics Will corporations be next?

Business Conscious Capitalism What are my values? What are the values of this company? Where are we true to those values? Where are we not?

Business Conscious Consumerism Do I really need this? Can I reuse, barter for or borrow it instead? Is this purchase in alignment with my values? The vast majority of the American public considers the moral implication of their choices. Megatrends 2010

Business Title 47% of employees in the US rate their employers as “ Highly Ethical ” Source - Hudson Institute National Business Ethics Study The CEO is in Trouble

Business The Compassion Boom Volunteering is way up.

Business Try it Before You Buy It.

Business I Want it Now! Real Time Content Abundance Instant Gratification More than 30 percent of the people who visit a business for service expect instant attention - in some cases even if they do not have an appointment. (Source: Beagle Research Group , August 2009.)

Eco friendly The Tap is Back Suddenly, it’s OK to drink out of the hose again.

Eco friendly Growing Interest in Farming

Understand... Your Competitors May Have Changed

And all the world has a platform to pontificate.

Smart Marketers Change Their Visibility by Utilizing An Arsenal .

Keep It Simple Don’t be afraid to change up the message.

Smart marketers change it up and Do Something Unexpected.

Is It About You… Or About Them?

Content = Value

Bad Design is Like a Comb-Over

Smart Marketers Ask Their Customers To Help Them Be Better.

Make Some Marketing Mojo [email_address] www.lorisnider.com

Thank You!