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Unconventional Marketing for Unconventional Communities... Driving Traffic to Your Affordable Community<br />Do not worry ...
About Me!<br />
The Conventional Advantage<br />
Webinar Poll<br />What is the biggest selling point a conventional community has over an affordable?<br />
The Conventional Advantage<br />Amenities and Events<br />Concessions<br />Nicer Product<br />Caliber of Residents<br />
Compliance and Paperwork<br />
The Dog and Pony Show<br />
What’s Going on Over There?<br />Office vibe = enjoyable<br />Apt hunting = hassle-free<br />Successful = memorable<br />
Promotional merchandise is ideal for:<br /><ul><li>Move-in gifts for new tenants
 Thank you gifts for tenants     who renew their lease
 Employee recognition and</li></ul>     holiday gifts<br /><ul><li> Community outreach gifts
 “Remember us” promotions      for prospective tenants</li></ul>Telephone: 866-808-4700 • 972-385-4700<br />Fax: 972-385-4...
What Makes You Memorable<br />3-5 communities<br />Hard to distinguish<br />Harder to remember<br />
What Makes You Memorable<br />Memory Test<br />
Memory Points<br />Dream<br />Pillow<br />
Memory Points<br /><ul><li>Primacy and Recency Effects
Most people remember the first and last thing in a series.</li></li></ul><li>First = Curb Appeal<br />
Last = Your Farewell<br />
Memory Points<br />Artichoke<br />
Memory Points<br /><ul><li>Surprise Effect
People remember things that are novel or different.</li></li></ul><li>Planting Artichokes<br />
Planting Artichokes<br />
Memory Points<br />Night<br />
Memory Points<br /><ul><li>Repetition Effect
People remember things that are repeated.</li></li></ul><li>Make It Stop!<br />
Webinar Poll<br />Did anyone remember “bed”?<br />
Memory Points<br /><ul><li>False-Memory Effect
The brain closes logical gaps in what it hears, sees or reads, sometimes remembering things that did not take place.</li><...
What Makes You Memorable<br />First and last<br />Plant artichokes<br />Repeat the good stuff<br />Close the gaps<br />
Move.com – Your Online Advertising Source<br />Move.com is easy,  effective and affordable.  <br />Coming Soon…Move.com Re...
No additional cost
No additional work, except handling the extra leads
Hassle free: your community will automatically be listed
Listings updated in real-time </li></ul> *comScore, Media Metrix, May 2011<br />**Move, Inc. Internal Reporting, April 201...
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Affordable Marketing for Affordable Communities

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Transcript of "Affordable Marketing for Affordable Communities"

  1. 1. Unconventional Marketing for Unconventional Communities... Driving Traffic to Your Affordable Community<br />Do not worry about filling in this slide. We will do everything – just keep it here as a placeholder.<br />Presented by<br />Lia Nichole Smith<br />Proudly sponsored by:<br />
  2. 2. About Me!<br />
  3. 3. The Conventional Advantage<br />
  4. 4. Webinar Poll<br />What is the biggest selling point a conventional community has over an affordable?<br />
  5. 5. The Conventional Advantage<br />Amenities and Events<br />Concessions<br />Nicer Product<br />Caliber of Residents<br />
  6. 6. Compliance and Paperwork<br />
  7. 7. The Dog and Pony Show<br />
  8. 8. What’s Going on Over There?<br />Office vibe = enjoyable<br />Apt hunting = hassle-free<br />Successful = memorable<br />
  9. 9. Promotional merchandise is ideal for:<br /><ul><li>Move-in gifts for new tenants
  10. 10. Thank you gifts for tenants who renew their lease
  11. 11. Employee recognition and</li></ul> holiday gifts<br /><ul><li> Community outreach gifts
  12. 12. “Remember us” promotions for prospective tenants</li></ul>Telephone: 866-808-4700 • 972-385-4700<br />Fax: 972-385-4722<br />Email: sales@selectpromo.net<br />Web: www.selectpromo.net<br />Connect<br />with us! <br />Serving the apartment industry for 10+ years!<br />
  13. 13. What Makes You Memorable<br />3-5 communities<br />Hard to distinguish<br />Harder to remember<br />
  14. 14. What Makes You Memorable<br />Memory Test<br />
  15. 15. Memory Points<br />Dream<br />Pillow<br />
  16. 16. Memory Points<br /><ul><li>Primacy and Recency Effects
  17. 17. Most people remember the first and last thing in a series.</li></li></ul><li>First = Curb Appeal<br />
  18. 18. Last = Your Farewell<br />
  19. 19. Memory Points<br />Artichoke<br />
  20. 20. Memory Points<br /><ul><li>Surprise Effect
  21. 21. People remember things that are novel or different.</li></li></ul><li>Planting Artichokes<br />
  22. 22. Planting Artichokes<br />
  23. 23. Memory Points<br />Night<br />
  24. 24. Memory Points<br /><ul><li>Repetition Effect
  25. 25. People remember things that are repeated.</li></li></ul><li>Make It Stop!<br />
  26. 26. Webinar Poll<br />Did anyone remember “bed”?<br />
  27. 27. Memory Points<br /><ul><li>False-Memory Effect
  28. 28. The brain closes logical gaps in what it hears, sees or reads, sometimes remembering things that did not take place.</li></li></ul><li>That’s Not What I Said…<br />
  29. 29. What Makes You Memorable<br />First and last<br />Plant artichokes<br />Repeat the good stuff<br />Close the gaps<br />
  30. 30. Move.com – Your Online Advertising Source<br />Move.com is easy, effective and affordable. <br />Coming Soon…Move.com Rental Listings Will Soon Be on REALTOR.com® Too!<br />REALTOR.com® is the most visited real estate site in the nation.* It has a large and engaged real-estate audience, with millions of page views for rental properties each month.**<br />Millions of motivated consumers just for you through this partnership!<br /><ul><li>2 sites, more exposure
  31. 31. No additional cost
  32. 32. No additional work, except handling the extra leads
  33. 33. Hassle free: your community will automatically be listed
  34. 34. Listings updated in real-time </li></ul> *comScore, Media Metrix, May 2011<br />**Move, Inc. Internal Reporting, April 2011<br />
  35. 35. If It Walks Like a Duck…<br />
  36. 36. “Quack, Quack”<br />Office Vibe = Enjoyable<br />Apt. Hunting = Hassle-Free<br />Successful = Memorable<br />
  37. 37. Enjoyable Office Vibe<br />15<br />20<br />FREE<br />
  38. 38. Hassle Free Apartment Hunting<br />1<br />20<br />
  39. 39. Successful and Memorable<br />5<br />5<br />
  40. 40. What Renters Want<br />Quality<br />Good Value<br />Responsive Maintenance<br />Sense of Community<br />Proud to call home<br />Professional Management<br />
  41. 41. Thank You!<br />Lia Nichole Smith<br />lias@spm.net<br />205-639-5175<br />Eric Gramberg<br />eric.gramberg@move.com <br />805-557-7977<br />Kimberly Mudge-Durham <br />kimberly@selectpromo.net <br />866-808-4700<br />(http://www.MultifamilyInsiders.com)<br />

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