Media Habits Have Changed There’s an evolution in media, and it’s moving toward digital. It’s just the way of The world. It’s all born of immediacy. Publishing cycles just really don’t work anymore, fundamentally. If people have a choice of getting info when they want versus when they have to, of course they’re going to choose when they want… –Business Week, November 2010 3 “ ”
The Evolution From Print-centric… To A Digital-Based Media Company 4
5 5 Reasons Why You Made The Right Decision 1. Apartment Guide is investing more money and resources than ever to drive more potential renters to you. 2. We’re listening to the consumer. 3. We’re creating innovative products that meet your needs. 4. You can measure and track your ROI. 5. Apartment Guide is sending you more potential renters than ever before.
Almost 70% of Marketers Say They Will Invest More $ in Banner Advertising 11
Advertising.com Display Feeds Social 12 Search We’re Investing Across Web Media
Another Opportunity for Renters to Find Out About You
Our goal is to be the ultimate destination for information about living, looking for or moving to an apartment
Your Picks, Your Place Sweepstakes Summer Promotion Partnered with four featured bloggers to select items to fit various design themes, including modern, traditional, retro and shabby chic. Every two weeks, a new room and the blogger’s picks will be unveiled and consumers can vote for their favorite designs.
Over 90,000 entries to date!
Apartment Living Blogger Challenge: May: “A New Place For Your Pet”Bloggers created a special place just for their pets June: “Smart Storage Solutions: Control the Clutter”Bloggers will organize a space or room using bins, shelving and other tools June: “Passion for Saving”Cost-cutting tips and tricks Apartment Therapy partnership: Leading online destination for apartment living and design
Extends your reach to multiple platforms
Leverage the power to reach the millions of Facebook® users
Gives prospective renters a way to easily search for an apartment and communicate with their friends and family regarding their apartment search experience
Facebook® Search with Friends on Apartment Guide
Why is Email Important? Email is a great sharing tool How People Share Information Email is still the favorite way for consumers to share information with friends & family 84% of Millennials say email is still their first choice as a communications tool Smartphone users spend more than 40% of their time checking email 19 Email is the preferred search *Source: Marketing Profs, Email Trump Social Media for Sharing, December 2010
More Targeted, Relevant Leads For You
Campaigns: targeted messages revolving around a consumer lifestage event, moving
Triggered campaign: 8 Touchpoints, from Lead Submission to Move in
Weekly newsletter, seasonal topics
# We’re Listening to the Consumer
22 Apartment Guide’s Mobile Reach Android* mobile Web iPhone* iPad*
Apartment Guide Mobile has full mobile coverage: iPhone, Android, iPad & mobile Web
Apartment Guide Mobile App* Downloads: Over 1.35 Million
18% of visits came from a mobile Operating System
Mobile App Download Growth 23 First to market - iPhone, Android and iPad
Internet Leads Have Grown More Than 5x Since August ‘08
Leading the Way with the Largest Number of Unique Visitors
comScore Reported that PRIMEDIA’s Apartments/Rentals Network generated more than 5.2 million unduplicated unique visitors in June 2011.
Since launching the PRIMEDIA Apartments/Rentals Network in May 2009, ApartmentGuide.comhas consistently been ranked in the top 2.
*Based on June 2011 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals.
Local comScore: How Many Cities are We #1 in?Most unique visitors – June2011 51 Cities 35 Cities 6 Cities 4 Cities 4 Cities 1 City 0 Cities