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Role of Strategy in Digital Marketing, Online Reputation Management & Branding
 

Role of Strategy in Digital Marketing, Online Reputation Management & Branding

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Tampa Internet marketing agency Tutak Consulting discusses the role of strategy in digital marketing, online reputation management and brand development.

Tampa Internet marketing agency Tutak Consulting discusses the role of strategy in digital marketing, online reputation management and brand development.

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    Role of Strategy in Digital Marketing, Online Reputation Management & Branding Role of Strategy in Digital Marketing, Online Reputation Management & Branding Presentation Transcript

    • Presented by: Aparna Tutak, CEO & Founder Role of Strategy in Digital Marketing, Online Reputation Management & Branding
    • Role of Strategy in Digital Marketing
    • Digital Marketing Vs. Digital Strategy Facebook 1 Billion+ Twitter 550 Million+ Google+ 343 Million LinkedIn 225 Million Source: ExpandedRamblings.com Image Credit: kommunikationsmanagement.at/
    • Digital Marketing is IRRELEVANT Digital STRATEGY is Research to Accomplish Measurable & Actionable Objectives
    • Target Consumer Behavior • Associations Can Analyze the Behavior of Clients in Digital Realm • Create Custom Campaigns • React Quickly to Develop Personalized Offers & Messages in Real-Time
    • You’re Just Not That Important Image Credit: business2community.com • Digital marketing is NOT for the benefit of your business – It’s for your CLIENTS! • B2B - B2C – Doesn’t Matter • P2P – People-to-People • Provide Value to Clients • Think like Amazon’s CEO
    • 4P Approach • People = Most Important of 4Ps • Increase Client Retention & Decrease Attrition
    • Golden Key of Digital Marketing BUYER PERSONAS are the MOST Important Facet of Digital Marketing • They are the People Around Whom Your Whole Business is Built • Key to Unlocking Your Digital Strategy Image Credit: amalus.deviantart.com
    • SMART Marketing Framework Specific – goals should be unambiguous Measurable – goals should be able to be tracked Attainable – goals should be realistic Relevant – goals should matter to your business Timebound – goals should have deadlines
    • Make a Plan for Your Content • Content is King • Map Out Your Content • Create an Editorial Calendar • Have a “MC” – Marketing Champion
    • Role of Strategy in Online Reputation Management
    • Broken Glass, Broken Reputation Perception in Marketing is Truth. Clean It Up - SimpleWash - http://simplewa.sh
    • Reputation Management for Lawyers • Control the Message • The Internet is like an Elephant • Online Persona Should Reflect Real Life YOU • Lawyers Behaving Badly • Don’t get Disbarred - Practice Good Judgment • ORM Tools Image Source:29.media.tumblr.com
    • Role of Strategy in Branding
    • Branding Through Social Media Marketing Will Smith Image Credits: Biography.com Lindsay Lohan Image Credits: film.com, Miami Herald Blog • Authentic and Evolutionary • Be Personal & Have Passion • Remain True to Who You are and Your Business Image • Don’t Deceive the Public – It can Ruin your Brand • All Individuals – NOT Just Law Firms – Are Brands
    • How to Brand Myself Online •Become a Thought-Leader to Gain Credibility & Trust •Blogging – Only 9% of Attorneys Do This! •Conversion •Brand Recognition •Targeted Audience •Loyalty •Identify Type of Cases & Clients You Want •Target Influencers •Social Listening •Podcasting •Participate in the RIGHT Social Media Networks Source & Image Credit: lawsitesblog.com Law Firms with Blogs
    • Enchanting Your Clients Image Credit: guykawasaki.com • “Enchantment transforms situations and relationships” • Lesson #1: Be Likeable • It’s Not About What Other’s Can Do for You – It’s About What You Can Do for Others” • Being “Mean”
    • Delightful Marketing • Build Relationships with Content that is E.T. or 3T • Educate – Entertain – Entice • Teach – Tickle – Touch • Make People Want to Do Business with You – Why? • Customers More Likely to Share Negative Experiences with Businesses Online • Solution: Effective Listening & Monitoring Image Credit: business.time.com Image Credit: SocialTimes.com Image Source: www.theprayingmantis.com
    • Beat the Blink Test • Appearances Matter Online • Visiting Your Website Should Be a Beautiful Experience to Increase Conversion Rate • Website Should Pass the “Blink Test” to Capture Attention, Share Message & Spark Interest
    • Image Credit: beautyinbalance.net Final Thoughts • Digital Marketing is a Marathon, Not a Sprint • Be the Tortoise – Slow & Steady Wins the Race