Relationships Matter: Networking Through Social Media
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Relationships Matter: Networking Through Social Media

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Learn why relationships matter and how to use elements of digital marketing and social media to network effectively to create meaningful professional relationships online.

Learn why relationships matter and how to use elements of digital marketing and social media to network effectively to create meaningful professional relationships online.

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Relationships Matter: Networking Through Social Media Relationships Matter: Networking Through Social Media Presentation Transcript

  • February 2014 Lunch Talk Relationships Matter: Networking Through Social Media Presented by: Aparna Tutak, CEO & Founder, aparna@tutakconsulting.com Moderated by: Alan S. Gassman, Esq., alan@gassmanpa.com Program Coordinator: Janine Gunyan, janine@gassmanpa.com
  • Meet Your Speaker Aparna Tutak, CEO & Founder Tutak Consulting Offering inspired digital marketing coaching, consulting and strategy to law firms since 2011 • Content Marketer, Internet Marketing Trainer, Blogger for Social Spark & Social Media Enthusiast • Writer & Speaker for Legal Associations, Stetson Law School • Profiled by Examiner.com as a featured “Tampa Bay CEO Under 35” • Sci-Fi Nerd Image Credit: sweetclipart.com
  • Socialize With Us Tweet Us on Twitter @TutakConsulting Like Us on Facebook facebook.com/tutakconsulting
  • Lawyer Marketing of Yesteryear “Think Like A Lawyer” Networking for the Modern Attorney “Think Like An Entrepreneur” Must Be “More Than Just A Great Lawyer”
  • Using Social Channels to Build Relationships 1. Thought Leadership 2. Education 3. Brand Establishment 4. Credibility 5. Setting Yourself Apart
  • What to Know: Building a Referral Base • Become a News Source for Your Practice Area • Market Your Firm to Other Legal Professionals - NOT Followers • Protect Yourself – Distinguish between real legal advice and knowledgeable insights
  • Get Comfortable Asking for Referrals • “Don’t Keep Me a Secret!” • Willingness to Give Referrals • “Who Should I Thank…” • Cultivate Relationships with Referral Sources • Giving It Away for FREE – NOT for a Fee Image Credit: blog.brazencareerist.com
  • What to Know: Building a Referral Base • Become a News Source for Your Practice Area • Market Your Firm to Other Legal Professionals - NOT Followers • Protect Yourself – Distinguish Between Real Legal Advice and Knowledgeable Insights • Get Personal
  • Which Social Networks Build Relationships
  • Blogging • “Blawging” – #1 thing you can do online to market yourself • Gives voice to legal expertise • Creates foundation for professional presence online • Requires time, consistency and patience
  • Blog Appeal • Produce quality content quickly • Beat the journals and provide cuttingedge legal commentary • CAVEAT – More work than other forms of social media marketing • Share the burden for firm/practice area blogs • Reputation booster • Potential media opportunities
  • LinkedIn – The Professional Social Network • Exponential Networking Opportunity • Smile for the Camera • Personalize Each Connection Request • Create Connections • Status Updates Image Credit: communities.vmware.com • Participate Strategically in LinkedIn Groups
  • Facebook – The “Social” Network • Privacy Matters • It’s a Relationship Accelerator • Relationships Built on Trust • Friend Lists • Posts that Build Relationships • Participate Thoughtfully in Relevant Groups Image Credit: kazabyte.com
  • Twitter – The Microblogging Platform • Transparency is key in building and maintaining a strong reputation • Post Great Content • Choose a Focus and Become an Authority • Be Humble and Kind • Shared, Real-World Interests are the Most Important • Trust Me • Betrayal Image Credit: dentalmanagers.com
  • Google+ - The Blogger’s Favorite • Best for Lawyers That Blog • Tailored Messaging • Faster Post Indexing • Build Author Rank
  • Legal Specific Social Networks Why Legal Social Networks? Quality of the Audience Image Credits: therainmakerblog.com; compliancebuilding.com
  • The Hostess with the Mostess • Host a Google Hangout or Virtual Lunch and Learn Webinar • Maintain the Hub of Your Marketing Machine Image Credits: babble.com
  • Takeaway Tips • Track Referrals • Be an Active Member of Local Bar Associations – Low Cost Networking! • Learn Digital Marketing Best Practices
  • THANK YOU! Questions? Contact Aparna Tutak on our social media networks, email me at aparna@tutakconsulting.com, or visit by visiting http://tutakconsulting.com. Scan the QR Code to Read “Social Media er Success of Marketing: Tenets to Drive the Your Firm” Want a copy of the presentation? Visit us on Slideshare www.slideshare.net/aparnatutak/relation ships-matter-networking-through-socialmedia & download a copy.
  • Connect with Us! http://tutakconsulting.com/blog http://twitter.com/TutakConsulting http://www.facebook.com/tutakconsulting http://www.linkedin.com/company/tutak-consulting http://gplus.to/TutakConsulting http://www.youtube.com/user/tutakconsulting http://www.flickr.com/people/tutakconsulting/ http://pinterest.com/tutakconsulting/ http://www.slideshare.net/aparnatutak