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Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
Importance of Strategy in Digital Marketing
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Importance of Strategy in Digital Marketing

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Tampa Internet Marketing agency Tutak Consulting explains why digital marketing is irrelevant for businesses without first implementing a digital strategy.

Tampa Internet Marketing agency Tutak Consulting explains why digital marketing is irrelevant for businesses without first implementing a digital strategy.

Published in: Business, News & Politics
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  • 1. Presented by: Aparna Tutak, CEO & Founder Importance of Strategy in Digital Marketing
  • 2. Digital Marketing Vs. Digital Strategy Facebook 1 Billion+ Twitter 550 Million+ Google+ 343 Million LinkedIn 225 Million Source: ExpandedRamblings.com Image Credit: kommunikationsmanagement.at/ #planfordigi
  • 3. Digital Marketing is IRRELEVANT Digital STRATEGY is Research to Accomplish Measurable & Actionable Objectives #planfordigi
  • 4. Target Consumer Behavior • Associations Can Analyze the Behavior of Members in Digital Realm • Create Custom Campaigns • React Quickly to Develop Personalized Offers & Messages in Real-Time #planfordigi
  • 5. The “Right” Alignment • Goals  Strategy • Marketing Agency  Your Association/Business • Marketing  Sales Right Place  Right Time  Right People #planfordigi
  • 6. You’re Just Not That Important Image Credit: business2community.com • Digital marketing is NOT for the benefit of your association/business – It’s for your MEMBERS/CUSTOMERS! • B2B - B2C – Doesn’t Matter • P2P – People-to-People • Provide Value to Members • Think like Amazon’s CEO #planfordigi
  • 7. 4P Approach • People = Most Important of 4Ps • Increase Association Membership & Decrease Attrition #planfordigi
  • 8. Golden Key of Digital Marketing BUYER PERSONAS #planfordigi are the MOST Important Facet of Digital Marketing • They are the People Around Whom Your Whole Business is Built • Key to Unlocking Your Digital Strategy Image Credit: amalus.deviantart.com
  • 9. #planfordigi SMART Marketing Framework Specific – goals should be unambiguous Measurable – goals should be able to be tracked Attainable – goals should be realistic Relevant – goals should matter to your business Timebound – goals should have deadlines
  • 10. #planfordigi Make a Plan for Your Content • Content is King • Map Out Your Content • Create an Editorial Calendar • Have a “MC” – Marketing Champion
  • 11. #planfordigi Enchanting Your Members Image Credit: guykawasaki.com • “Enchantment transforms situations and relationships” • Lesson #1: Be Likeable • Give a George Clooney Smile • It’s Not About What Other’s Can Do for You – It’s About What You Can Do for Others” Image Credit: esquire.com
  • 12. #planfordigi Beat the Blink Test • Appearances Matter Online • Visiting Your Website Should Be a Beautiful Experience to Increase Conversion Rate • Website Should Pass the “Blink Test” to Capture Attention, Share Message & Spark Interest
  • 13. #planfordigi Strategy Myths Debunked Myth #1: Digital Marketing Replaces All Traditional Marketing Fact #1: Need Both but Lower Reliance on Paid Advertising Myth #2: Digital Marketing is Free and a “Quick Fix” Fact #2: Nothing in Life is Free – Costs Time and/or Money Myth # 3: Digital Marketing Doesn’t Apply to the Legal Industry Fact #3: Lawyers Are Embracing Social Networking & Blogging for Brand Development & Client Acquisition Image Credit: Jamie Gannon
  • 14. #planfordigi Image Credit: beautyinbalance.net Final Thoughts • Digital Marketing is a Marathon, Not a Sprint • Be the Tortoise – Slow & Steady Wins the Race

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