BELIEVE
IN
ANGELS.

OPEN COFFEE
PRESENTATION
BENAKI MUSEUM
OCTOBER 2013
HELLAS DIRECT: OUR STORY
¡  A NEW, DIRECT INSURANCE COMPANY IN GREECE.
¡  “CHANGING THE GREEK INSURANCE MARKET, ONE POLI...
ANGELS: LIVING IN A REALITY DISTORTION FIELD.
ANGELS

CUMULATIVE CASH FLOW

PRE-SEED
<EUR 100k

START-UP
SURVIVAL
RATE

SE...
MOST
ANGELS
ARE
ROCK
STARS!
FINANCIAL BACKERS.
BRAND AMBASSADORS.
ADVICE/SUPPORT.
MENTORSHIP.
CONTACTS.
BUT…
THERE ARE
SOME REAL
PSYCHOS
OUT THERE.
FOUR ANGEL TYPES
THAT WILL
DEFINITELY MAKE
YOUR LIFE DIFFICULT.

COLLECTIVE OBSERVATIONS FROM DIFFERENT ENTREPRENEURS.
SHA...
A

THE
SHARK.
CHARACTERISTICS:
RUTHLESS.
CALCULATIVE.
PUSHY.
DRIVEN BY:
GREED.
WHAT’S THE WORST
THAT CAN HAPPEN?
PAINFUL T...
B

THE
GOD .
CHARACTERISTICS:
IMPOSSIBLE TO PLEASE.
OPINIONATED.
SUPERIORITY COMPLEX.
DRIVEN BY:
PERSONAL GLORY.
WHAT’S TH...
C

THE
ROYAL.
CHARACTERISTICS:
SELF-CENTRED.
TAKES NO ACTION.
NEEDY.
DRIVEN BY:
LEGACY.
WHAT’S THE WORST
THAT CAN HAPPEN?
...
D

THE
MUPPET.
CHARACTERISTICS:
EMOTIONAL.
INSECURE.
CONSENSUS-DRIVEN.
DRIVEN BY:
RANDOM.
WHAT’S THE WORST
THAT CAN HAPPEN...
TIP FOR ENTREPRENEURS:

TIME IS YOUR
MOST PRECIOUS
ASSET – DO NOT
WASTE IT.
IF SOMETHING DOES NOT
FEEL RIGHT WITH AN ANGEL...
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Hellas Direct - Open Coffee Presentation (Oct 2013)

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Presentation by Alexis, co-founder of Hellas Direct, at Open Coffee in Athens. [Benaki Museum - 18 Oct 2013]

Published in: Technology, Spiritual, Business
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Hellas Direct - Open Coffee Presentation (Oct 2013)

  1. 1. BELIEVE IN ANGELS. OPEN COFFEE PRESENTATION BENAKI MUSEUM OCTOBER 2013
  2. 2. HELLAS DIRECT: OUR STORY ¡  A NEW, DIRECT INSURANCE COMPANY IN GREECE. ¡  “CHANGING THE GREEK INSURANCE MARKET, ONE POLICY AT A TIME”. ¡  WE ARE HIGHLY SPECIALISED. ¡  WE LIVE AND BREATHE ¡  WE LOVE TECHNOLOGY. NUMBERS. ¡  WE SERVICE THE CONSUMER, NOT THE BROKER! ¡  25 PEOPLE IN 3 COUNTRIES. ¡  A LONG JOURNEY: 3 YEARS FROM START TO OUR FIRST SALE. ¡  RAISED EUR 8.5M FROM A GROUP OF 11 ANGEL INVESTORS…
  3. 3. ANGELS: LIVING IN A REALITY DISTORTION FIELD. ANGELS CUMULATIVE CASH FLOW PRE-SEED <EUR 100k START-UP SURVIVAL RATE SEED EUR 100-500k EARLY-STAGE ROUND I EUR 500k-1m LATE-STAGE ROUND II EUR 1-5m ROUND III EUR 5-10m x ‘VALLEY OF DEATH” ROUND IV EUR 10-30m GROWTH EXPANSION EUR 30-50m FOLLOW-ON EUR 50m> x BREAK EVEN IPO 1/3 1/2 2/3 4/5 8-10 YEARS THE “WHAT THE FUCK” CHART OF THE DAY.
  4. 4. MOST ANGELS ARE ROCK STARS! FINANCIAL BACKERS. BRAND AMBASSADORS. ADVICE/SUPPORT. MENTORSHIP. CONTACTS.
  5. 5. BUT… THERE ARE SOME REAL PSYCHOS OUT THERE.
  6. 6. FOUR ANGEL TYPES THAT WILL DEFINITELY MAKE YOUR LIFE DIFFICULT. COLLECTIVE OBSERVATIONS FROM DIFFERENT ENTREPRENEURS. SHARED WITH LOVE, CARE AND LOTS OF TEARS.
  7. 7. A THE SHARK. CHARACTERISTICS: RUTHLESS. CALCULATIVE. PUSHY. DRIVEN BY: GREED. WHAT’S THE WORST THAT CAN HAPPEN? PAINFUL TERMS. ROUGH INTERACTIONS. BLACKMAIL AT EXIT.
  8. 8. B THE GOD . CHARACTERISTICS: IMPOSSIBLE TO PLEASE. OPINIONATED. SUPERIORITY COMPLEX. DRIVEN BY: PERSONAL GLORY. WHAT’S THE WORST THAT CAN HAPPEN? NARCISTIC BEHAVIOUR. INTRUSIVE. CONSTANT CRITICISM.
  9. 9. C THE ROYAL. CHARACTERISTICS: SELF-CENTRED. TAKES NO ACTION. NEEDY. DRIVEN BY: LEGACY. WHAT’S THE WORST THAT CAN HAPPEN? ERRATIC BEHAVIOUR. UNDERMINING. CONSTANT REASSURANCE.
  10. 10. D THE MUPPET. CHARACTERISTICS: EMOTIONAL. INSECURE. CONSENSUS-DRIVEN. DRIVEN BY: RANDOM. WHAT’S THE WORST THAT CAN HAPPEN? REPEAT THINGS 1000 TIMES. WANTS TO BECOME YOU. ACCIDENT PRONE.
  11. 11. TIP FOR ENTREPRENEURS: TIME IS YOUR MOST PRECIOUS ASSET – DO NOT WASTE IT. IF SOMETHING DOES NOT FEEL RIGHT WITH AN ANGEL YOU MEET, GET THE HELL OUT! Tha n You k ! !!
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