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PUSH APPS
SENDING PUSH NOTIFICATIONS
TO MOBILEAPP USERS
Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 9...
Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 9...
Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 9...
Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 9...
Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 9...
Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 9...
Anton PANAITESCO
CEO – Cabestan-Canada
625 président Kennedy
H3A 1K2 Montréal, QC, Canada
Tel : +1 514 787 1769
Courriel :...
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Cabestan's Mobile application push notification management

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Cabestan's brand new feature allow marketers to handle their mobile application's push notifications from their Back-Office. By doing so, registered mobile app users can be linked to existing Database profiles and make it possible to use all of the available data for message personalisation or targeting pruposes

Published in: Technology, Business
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Transcript of "Cabestan's Mobile application push notification management"

  1. 1. PUSH APPS SENDING PUSH NOTIFICATIONS TO MOBILEAPP USERS
  2. 2. Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 96 90 PUSH NOTIFICATIONS : THE ONLY WAY TO REACH OUT TO APPS USERS DEDICATEDMARKETINGSOLUTIONS 750 000 applications at least are hosted in either of the app stores. The apps push is a marketing channel that allow companies to send information to the mobile application user. By downloading the application, the puser shows his interest in the brand. By accepting notifications, the user actively engages himself in a dialog with the brad. Sources : Consumer Electronics Association, Credoc, Deloitte, IDC, Inc-Mobi, Juniper Research, Mediametrie, Outbrain, Harris Interactive, Etude GFK 62% of app users have at least accepted push notifications once. 50% of apps owners use it on a regular basis. 23% Gtant permission on a regular basis
  3. 3. Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 96 90 SCHEMA DE PRINCIPE DEDICATEDMARKETINGSOLUTIONS At the app editor’s level : Integration of the CABESTAN SDK in the mobile application Linking of the contacts in the DB thanks to identification tokens. Real time data transfer through the Cabestan SDK Contact collectiôn Application usage Notifications reading behavior Notifications management Via Web Service : Batch Real time Via the platform : Simple notification Recurring notification Connexion CertificatP12 iOS Connexion Apikey Androïd Distribution of notification messages by Apple / Google Cabestan Platform DB
  4. 4. Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 96 90 SEGMENTATION & BEHAVIORAL TARGETING DEDICATEDMARKETINGSOLUTIONS Target your mobile users using the mobile usage information, the database information and the push notification behavioral data. Targeting options Push Opt-in Mobile handset Active / Inactive users Mobile device email openers Application user on Android / iOS Website activity Mobile activity User information
  5. 5. Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 96 90 MOBILE APP PUSH NOTIFICATION DEDICATEDMARKETINGSOLUTIONS Create your notification campaigns using our messaging interface and personalize your messages. Tools Messaging interface Segmentation and Targeting Peronalization Conditional content personalization Advanced reporting Vers 1.O Androïd Vers 1.O iOS Vers 2.O Androïd Vers 2.O iOS Use cabestan to communicate with your mobile application users, all data gathered about the user regardless the channel will be available for targeting and content personalization
  6. 6. Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 96 90 APP USAGE AND USERS REPORTING DEDICATEDMARKETINGSOLUTIONS Analyze the mobile application related statistics. Identify the mobile application users inside your data base. Features Number of downloads per registered application and per version Number of active users Number of notifications opt-in users Number of notifications non opt-in users Timeline evolution Vers 1.O Androïd Vers 1.O iOS Vers 2.O Androïd Vers 2.O iOS
  7. 7. Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 96 90 PUSH NOTIFICATIONS REPORTING DEDICATEDMARKETINGSOLUTIONS Analyze the performance of your notification campaigns Be it through triggered actions due to some user activity, scheduled campaigns, or broadcasting, this dashboard allow you to view the number of notifications read. Indicators Number of notifications sent by OS and by campaign Number of bounced notifications per OS and per campaign Number of delivered notifications per OS and per campaign Number or read notifications per OS and per campaign. Push Bienvenue Push Alerte Push Info Flash Push New version Push Fid
  8. 8. Anton PANAITESCO CEO – Cabestan-Canada 625 président Kennedy H3A 1K2 Montréal, QC, Canada Tel : +1 514 787 1769 Courriel : anton@cabestan-canada.ca Contact : SAAS MULTI-CHANNEL MARKETING CAMPAIGNS MANAGEMENT PLATFORM
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