Comparing Political Ads

Frames of Negative Presidential Campaign Television Ads 1984 – 2008 Jenna Litchfield & Autumn Oster

What is a negative ad? ,[object Object],[object Object],[object Object]

Framing Analysis ,[object Object],[object Object],[object Object],[object Object]

1984 Ronald Reagan (R) vs. Walter Mondale (D) ,[object Object],[object Object],[object Object],[object Object]

1988 George H. Bush (R) vs. Michael Dukakis (D) ,[object Object],[object Object],[object Object],[object Object]

1992 William “Bill” Clinton (D) vs. George H. Bush (R) ,[object Object],[object Object],[object Object],[object Object],[object Object]

1996 William “Bill” Clinton (D) vs. Robert “Bob” Dole (R) ,[object Object],[object Object],[object Object],[object Object]

2000 George W. Bush (R) vs. Al Gore (D) ,[object Object],[object Object],[object Object],[object Object]

2004 George W. Bush (R) vs. John Kerry (D) ,[object Object],[object Object],[object Object],[object Object]

2008 Barack Obama (D) vs. John McCain (R) ,[object Object],[object Object],[object Object],[object Object]

Evidence ,[object Object],[object Object],[object Object],[object Object]

Frames of 1984 – 2008 Elections

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