How to present research on posters


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How to present research on posters

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How to present research on posters

  1. 1. How to present research on posters Your challenge is to attract the reader’s attention long enough to communicate your message.
  2. 2. Purpose of posters• Show your work• Inform• Start a conversation• Advertise your work
  3. 3. Posters• Focus on a single message• Order points logically and obviously• Let images and graphics tell the story• Use text sparingly
  4. 4. How? Posters use “visual grammar”• Visualize points – show points.• Guide by using visual logic.• Avoid distractions.• Display the messages consistently from the title to the conclusions clearly stated each time.
  5. 5. What is your message?• Keep is simple• Keep it clear• Be bold and explicit• Support it with absorbing images and text• State interpretation in the conclusion• Repeat the message as often as needed
  6. 6. Know your audience• Explain the big picture.• Why is your problem important.• Use plain language.• Avoid acronyms.• Interpret your findings. Lead your audience by the hand.
  7. 7. The all important abstract• Grabs the attention of the reader in less than one minute• Why is the work important? So what?• What are you adding to current science?• Very brief description of methods• Results, conclusions, and recommendations
  8. 8. Where to place the abstract• DO NOT INCLUDE THE ABSTRACT IN THE POSTER!!!! The poster is the illustrated abstract.• Use it to get you into the conference
  9. 9. Poster design = elevator pitchAn elevator pitch is an overview of yourwork and is designed to just get aconversation started.An elevator pitch in 250 words tells whatis, who needs, why do they need yourwork, and whoRU to see the problem.By permission of Chris O’Leary,
  10. 10. An effective elevator pitch has nine things• Concise • Clear• Compelling • Credible• Concrete • Consistent• Customized• Conversational
  11. 11. Design of a poster• Planning• Focus• Layout• Headings• Graphics• Text• Colors
  12. 12. Planning• State main point(s) and conclusion(s )clearly and succinctly• All visuals and text point to the main point and conclusion• How much space?• How much money?• What milestones?
  13. 13. Focus• Stay with the message Create a mock poster What detail is essential to the message? Omit what is not essential Edit text – reduce sentence complexity
  14. 14. Layout• Use visual grammar – important: big, less important: smaller• Use column format• Use organization cues
  15. 15. Layout• Use “reader gravity” top/bottom, left/right• Headings help readers find the main points• Balance text and graphics• White space defines the flow of information
  16. 16. Headings: Title, section titles, and figure captions• Orient readers and convey major points• Summarize• Organize• Are hierarchical• Are boldViewers in a hurry need not to read further.
  17. 17. The Centerpiece: Graphics• Communicate relationships quickly• Use simple two dimensional charts• Minimize text• Use photos need to be simple and clean write explanations directly into the graphic
  18. 18. Text• Simple, direct and large• Keep text elements to < 50 words• Use phrases in the active voice• Left justify
  19. 19. Text• Use serif font for text – easier to read (24pt)• Use sans-serif font for headings (32pt)• Title should be at least 5 cm tall
  20. 20. Colors• Use color to attract attention, organize and emphasize• Light color background, dark color lettering• 2 to 3 colors maximum - follow a theme• Be careful with green and red
  21. 21. Conclusion• Every statement, graphic, table and photo tell the story of the main Topic of your research.• Keep text to a minimum.• Use graphics to tell the story.• Prepare a one minute elevator pitch
  22. 22. Purpose of posters• Show your work• Inform• Start a conversation• Advertise your work
  23. 23. ???