As Flat UI Design is a trend in UI Design, Also Minimizing interactivity obstacles from the way of functionality is a much deeper trend.

1. Less Interaction
Abdelrahman Osama
Founder & UX Director - simpleia

2. Every day we experience
using different things
1

3. While designing a product
experience, the first
question is, what do you
want the user to feel
about it ??
2

4. TerrifyingCool
3

5. LuxuriousElegant
4

6. 5
What do you want the user to feel question
is answered here.
Branding
Business
Objectives
User Info
User Research
Information Architecture
Interaction Design
Visual User Interface
UX StrategyUX Strategy

7. 6
But

8. 7
Unless it’s not a game,
movie or super fancy car,
products are meant to be
used to do a specific
function, not as an
experience on it’s own.

9. 8
Dieter Rams

10. 9
Dieter Rams 10th Principle
of good design:
Good Design Is as Little
Design as Possible

11. 10
Apple iPad 2 Ad - We
believe (2011)

12. 11
This is what we believe, Technology alone
is not enough, Faster, Thinner, Lighter,
Those are all good things, But when
technology get's out of the way, Every
thing becomes more delightful, Even
magical, That's when you leap forward.
That's when you end up with something,
Like this...

13. 12
iPad 3 introduction video
(2012)

14. 13
We believe technology is at it's very best,
when it's invisible, when your conscious
only of what you're doing, not the
device you're doing it with…
An iPad is the perfect expression of that
idea, it's just this magical plane of glass,
that could be anything you want it to be.

15. 14
Invisible Design
=
Less Interaction

16. 15
Interactivity is the way to
do a function not a goal
on it's own

17. 16
As little interactivity as
possible to reach the
function

18. 17
Google Glass

19. 18
You don’t even need to
use your hands anymore

20. 19
The more technology get complex
the more we need invisible designs

21. 20
Reminders Clear

22. 21
• Less steps
• Less time
• Less visual processing
(Flat UI)

23. 22
Too much Hard Corners are visually painful
as it needs much visual processing

24. 23
Soft corners are more comfortable
Less visual processing

25. 24
Why Not ?

26. 25
Learning
Curve

27. 26
How users will understand
how to use your interface ?

28. 27
First run wizard

29. 28
First run wizard

30. 29
Good UI’s should be
visually guiding

31. 30
It shouldn’t need a guide to
explain it

32. 31
But how ?

33. 32
Reduce Features
No. of features / Complexity
UserHappiness

34. 33
Remove any option if not
often used by the majority
of the users

35. 34
Focus on 1, 2 or 3
functions, put the rest
behind the magical
3 lines !!!

36. 35

37. 36

38. 37

39. 38
LayerVault

40. 39
Progressive Reduction

41. 40
Dynamic UI
http://minimalpoint.com/blog/?166

42. 41
Sometimes, some
interaction goodies
doesn’t hurt

43. 42
Depends on the type of the
product and how serious it
is

44. 43
For example social media
apps could use some of
that

45. 44
Google+ feed effect
Looks cool, doesn’t get in the way

46. 45
Shown only while
scrolling, and stay
for a second before
disappearing
Removing the need
of stating date on
each post
Removing the need of
showing all options
all the time

47. Thanks
Abdelrahman Osama
Founder & UX Director - simpleia
simpleia.com
simpleia