Specific Purpose: To persuade my audience to use domestic products.
Central Idea: We should use Thai brand products because they help improve our
economy, provide jobs to local people, encourage the use of Thai wisdom,
and they have high quality, great design, and reasonable price.
Do you have any products that made in Thailand? If you have at least one, I think
it’s great because you already support Thai brands. Many people think that products that
made in Thailand usually lack of quality and not in trend. Sometimes Thai people stick
with international brand name products too much. I want you to reconsider about Thai
brand products. Today I will talk about the benefits of using Thai brand products. So,
let’s find out why you should using Thai brand products.
First of all, Thai brand products can help improve our economy. We can see the
statistic from the Information and Communication Technology Center, by the
cooperation of The Customs Department. This statistic shows the number of top ten
export markets of Thailand in year 2003 to 2006. We can see that the export numbers
increasing continuously every year.
Futhermore, Thai brand products can provide jobs to local people. We can see
from the introducing of the OTOP project or One Tambon One Product project, or in
Thai we call “หนึ่งตำำ บลหนึ่ งผลิต ภัณ ฑ์ ” . This project is a Thai Government initiative to
identify and promote unique handmade products made by village communities or
“tambons” for sale in the domestic and especially the export markets as a means of
improving incomes at the grassroots level.
The OTOP products are handmade creations from thousands of village
communities all over the country, typically handicrafts, cotton and silk clothing, pottery,
fashionable accessories and many other articles unique to each community.
Moreover, Thai brand products encourage the use of Thai wisdom. Thai wisdom
means the body of knowledge, abilities, and skills of Thai people accumulated through
many years of experience, learning, development, and transmission from generation to
generation. It has helped solving the problems and contributed to the development of our
people's way of life in accordance with the changing time and environment.
Now, let’s look at the example of the use of Thai wisdom.
Firstly, the Benjarong, benjarong is the name given to tableware using five
colours: black, red, white, green and yellow. First created in the Ayuthaya period, it
remains popular because it has retained its unique Thai character, grace and delicacy. Its
production requires not just artistic ability but dedication and technical skills — clay
preparation, shaping, moulding, baking, glazing, painting and colouring. Nowadays more
than five colours are employed.
Secondly, Nielloware or in Thai we call “เครื่ อ งถม”, nielloware is a container or
ornament made from niello, an alloy of copper, sulfer, and lead mixed with gold dust or
in Thai we call “นำำำ ประสำนทอง” and laid into a hand-crafted pattern on the surface of a
container or ornament. The surface is then polished until shiny. The beauty of nielloware
is enhanced by the unique patterns used in its creation. This high-class work is used for
royal belongings, royal tributes or for gifts presented by His Majesty the King to a person
of noble blood.
Thirdly, wickerwork products, the attraction of wickerwork is its simplicity, using
the strength and elasticity of bamboo, rattan หวำย, and reed กก, that are woven ทอ into
forms that are light, strong and attractive. Wickerwork products include furniture,
baskets, hats, mats, handicrafts and especially handbags. Another plant that is popular is
Yan Lipao which is one kind of local grass. Yan Lipao ladies’ handbags were introduced
by Her Majesty the Queen. We often see her and other women of the Thai royal family
carrying elegant yan lipao purses, which have effectively transformed the handicraft into
a must-have fashion accessory.
Fourthly, Thai silk, Thai silk is produced by Thai silkworms, a kind of caterpillars
raised on mulberry leaves. They spin their cocoons รั ง ไ ห ม using a complex set of
mechanisms within their bodies.
The completed cocoon is pulled from the mulberry bush and placed in a tank of
boiling water, which separates the silk fiber of the cocoon from the caterpillar inside.
Raw silk is rough and irregular. A single fiber is too thin to use alone so many fibers are
combined to make a thicker, more practical fiber.
Weavers wash these raw silk fibers, bleach them and then soak them in tanks of
hot dyes. Afterwards, they wash them again, stretch it, and put it through a final dying
process. When that is finished, they roll the fibers onto reels in preparation for weaving
using traditional hand operated looms.
Next, Thai brand products have high quality, great design, and reasonable price.
We can see from the introducing of “Bangkok Fashion City project. Since Textile
industry, Jewelry industry and Leatherwear industry had the ability to compete on
international level, it was realized that the 3 groups can combine by developing a system
so that each industry co-ordinate with one another accordingly in order to promote
Thailand fashion industry as a whole. Let’s see the example of products that successful in
local and international markets
Firstly, clothing, Thailand is known as Southeast Asia and the world’s leading
manufacturer of ready-to-wear clothing, producing a wide range of garments for the local
market and export.
For instance, “Kloset” one of clothing brands focus on bringing trendy quality
products and the art of mix and match to customers. Products include handicraft detail
and blends street style with elegant glamour adding a classic touch. It not only has local
shop but also exporting to many countries in Europe, America, and Asia.
Secondly, Jewelry, for example, “Olivia Diamond” one of jewelry brands which
the concept of this brand is choosing the best one that totally match and could make
customers really feel in their style, not kind of fashion or trend. Customers will get a
unique product which produced only one piece for one design, they could mix and match
with all style, and they can also touch the antique emotional from Victorian style in the
Lastly, furniture, there is a Thai Furniture Industries Association which aim to
support and promote industries involved in furniture production from furniture makers
selling to both the domestic and export markets
The example of successful furniture brand is S.B. Furniture; S.B. Furniture has
maintained its image as a specialist in the manufacturing of high quality furniture
attached with high quality craftsmanship in terms of designing, functionality and utility
of Bedroom, Living room, Dining room, Kitchen and Home office furniture.
In conclusion, we can see that Thai brand products can help improve or economy,
provide jobs to local people, especially grassroots people, improve incomes to local
people, encourage the use of Thai wisdom and they also have high quality, great design,
and reasonable price. You are one of Thai people, so let’s support Thai products by using
them like the motto that says