Aoife Porter<br />Open Coffee Sligo<br />Social Media – Tangible Benefits<br />June 4th, 2010<br />hashtag = #ocsligo<br /...
What’s the plan?<br />Social Media in Ireland<br />Social Media in Sligo – Case Studies<br />Simple Tools to and make it e...
Social Media in Ireland<br />Facebook Ireland Stats: <br />1.58m monthly active Irish FB users <br />Over 467k users acces...
Local Case Studies<br />
Local Case Studies<br />Kate’s Kitchen Sligo<br />Updates from the shop<br />Daily menu – e.g. soup, or seasonal fruit / v...
Local Case Studies<br />Sligo Events<br />Blog set up to promote what’s on locally<br />Twitter: 1050 followers on twitter...
Local Case Studies<br />
Local Case Studies<br />
Social Media in the NW<br />Good examples:<br />Perfect Pints<br />Legginit<br />Ignite the West<br />Turf ‘n Surf<br />Vo...
It’s all about relationships!<br />
Useful Tools to Save You Time<br />How to manage your social media channels:<br />Hootsuite<br />TweetDeck<br />Google Ale...
“However beautiful the strategy, you should occasionally look at the results”– Winston Churchill<br />
Geo Marketing<br />Anew way of marketing a business and its website through web searches, mobile searches and social media...
Foursquare<br />“People use foursquare to "check-in", which is a way of telling us your whereabouts.<br />When you check-i...
Foursquare Example: Kate’s Kitchen<br />A specialty food store selling luxury, organic and local produce<br />Now on Fours...
Foursquare Example: Kate’s Kitchen<br />
Explore Chicago<br />77 unique neighborhoods, 552 parks, and 7,300 restaurants all add up to countless Chicago check-ins o...
Social Media KPI’s<br />Amount of followers/fans<br />Comments or replies<br />Feedback<br />Sharing <br />Uploads <br />V...
What do you think?<br />What are you doing about social media?<br />Which are your pet hates?<br />How do you think Sligo ...
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Open Coffee Sligo Social Media Presentation

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A presentation at Open Coffee Sligo given by Aoife Porter of Bua Marketing and Denise Rushe of Sligo Events and The Model showcasing social media in the Northwest.

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  • Measurement tools:Google AnalyticsFacebook Insights
  • Application based on location on smart phones
  • Application based on location on smart phonesUsers can feed their check-ins into their social media accounts increasing mentions of your brand or venue.
  • Application based on location on smart phonesUsers can feed their check-ins into their social media accounts increasing mentions of your brand or venue.
  • Open Coffee Sligo Social Media Presentation

    1. 1. Aoife Porter<br />Open Coffee Sligo<br />Social Media – Tangible Benefits<br />June 4th, 2010<br />hashtag = #ocsligo<br />Wif-fi Access: media_room<br />Password: mediar00m<br />
    2. 2. What’s the plan?<br />Social Media in Ireland<br />Social Media in Sligo – Case Studies<br />Simple Tools to and make it easy<br />Geo-marketing – what is it? <br />Intro to Foursquare<br />How should it be measured – ROI?<br />
    3. 3. Social Media in Ireland<br />Facebook Ireland Stats: <br />1.58m monthly active Irish FB users <br />Over 467k users access FB on mobile <br /> in Ireland.<br />(From Facebook Ireland, April 2010)<br />LinkedIn:<br />150,000 unique Irish LinkedIn accounts (From Adplanner)<br />Twitter<br />Irish Twitter Users: 150,000 (From Barry Hand)<br />FourSquare:<br />January 2010: 3,000 Irish FourSquare users (From Niall Fagan at SimplyZesty.com)<br />Irish Smartphone Users:<br />Vodafone had 40,000 iPhone users on the network two weeks after launch in March<br />Boards.ie (Jan 1-Apr 13th stats)<br />Visitors: 5,197,049 <br />Visits: 13,763,871 <br />(Stats as of April 13th, from Darragh Doyle at Boards.ie)<br />
    4. 4. Local Case Studies<br />
    5. 5. Local Case Studies<br />Kate’s Kitchen Sligo<br />Updates from the shop<br />Daily menu – e.g. soup, or seasonal fruit / veg<br />Pictures, recommendations, links, articles<br />Active Facebook page linked to Twitter<br />Over 780 fans: 373 from Dublin, 247 from Sligo<br />
    6. 6. Local Case Studies<br />Sligo Events<br />Blog set up to promote what’s on locally<br />Twitter: 1050 followers on twitter<br />Facebook:1080 fans; 462 Dublin, 290 Sligo<br />Does it work? <br />
    7. 7. Local Case Studies<br />
    8. 8. Local Case Studies<br />
    9. 9. Social Media in the NW<br />Good examples:<br />Perfect Pints<br />Legginit<br />Ignite the West<br />Turf ‘n Surf<br />Voya<br />Hargadons<br />Café Fleur<br />Lots of others!<br />
    10. 10. It’s all about relationships!<br />
    11. 11. Useful Tools to Save You Time<br />How to manage your social media channels:<br />Hootsuite<br />TweetDeck<br />Google Alerts to monitor your brand / industry / competitors<br />Google Reader to set-up RSS feeds of Twitter, news, subscriptions<br />Google Analytics: Track conversions, traffic from social media sites<br />Facebook Local Advertising<br />
    12. 12. “However beautiful the strategy, you should occasionally look at the results”– Winston Churchill<br />
    13. 13. Geo Marketing<br />Anew way of marketing a business and its website through web searches, mobile searches and social media<br />One reason for this development is the advancement in Search Engine Optimisation<br />Relevant search results to location<br />Much easier to target potential customers if you know their location, or they know yours <br />
    14. 14. Foursquare<br />“People use foursquare to "check-in", which is a way of telling us your whereabouts.<br />When you check-in someplace, we'll tell your friends where they can find you and recommend places to go & things to do nearby.<br />People check-in at all kind of places - cafes, bars, restaurants, parks, homes, offices”<br />
    15. 15. Foursquare Example: Kate’s Kitchen<br />A specialty food store selling luxury, organic and local produce<br />Now on Foursquare: <br /> http://foursquare.com/venue/518567<br />
    16. 16. Foursquare Example: Kate’s Kitchen<br />
    17. 17. Explore Chicago<br />77 unique neighborhoods, 552 parks, and 7,300 restaurants all add up to countless Chicago check-ins on Foursquare<br />
    18. 18. Social Media KPI’s<br />Amount of followers/fans<br />Comments or replies<br />Feedback<br />Sharing <br />Uploads <br />Views<br />How do we measure it at the till?<br />
    19. 19. What do you think?<br />What are you doing about social media?<br />Which are your pet hates?<br />How do you think Sligo can work together as a community to use social media for everybody’s advantage?<br />

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