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Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
Bua Marketing Social Media Explained Mii Nw
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Bua Marketing Social Media Explained Mii Nw

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A brief summary of a presentation I gave at the Marketing Institute of Ireland\'s North West Chapter\'s Digital Media Workshop in April 2010.

A brief summary of a presentation I gave at the Marketing Institute of Ireland\'s North West Chapter\'s Digital Media Workshop in April 2010.

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Transcript

  1. Aoife Porter Aoife Porter April 13th, 2010
  2. Social Media – Why should I care? Social Media Explained Video
  3. It’s all about relationships!
  4. Social Media in Ireland Facebook Ireland Stats:  1,418,100 Facebook accounts in Ireland:  847k active daily users  From Facebook Ireland, April 2010 LinkedIn:  25,000 Irish LinkedIn accounts (From Barry Hand) Twitter  Irish Twitter Users: 150,000 (From Barry Hand) FourSquare:  January 2010: 3,000 Irish FourSquare users (From Niall Fagan at SimplyZesty.com) Boards.ie (Jan 1-Apr 13th stats)  Visitors: 5,197,049  Pageviews: 98,213,363  Visits: 13,763,871 (Stats as of April 13th, from Darragh Doyle at Boards.ie)
  5. Benefits of Social Media  Targeted  You can do it yourself, the main cost is time and effort.  You can engage directly with your customers and build a community
  6. Social Media Channels  Social Networks (Facebook, Bebo)  Professional Networks (LinkedIn, Xing, Plaxo)  Microblogging (Twitter)  Blogs (Wordpress)  Twitter Clients (Tweetdeck, Hootsuite)  Video Sites (YouTube, Vimeo)  Photosites (Flickr, Pix.ie)  Mobile Photo sites (Twitpic, PicPosterous, MobyPictures, Pikchur)  Mobile Social Applications (Facebook, LinkedIn, Flickr, AudioBoo, FourSquare, Yelp, Dopplr)  Forums (Boards.ie, TripAdvisor, Weddingsonline)
  7. Social Media Strategy  Ensure you have senior management buy-in to social media  Who are my target audience/potential clients?  Pick your Channels. Where do they go for news/industry info/in general?  Create measurable objectives – # Facebook Fans – # Twitter Followers – Traffic to website – # Newsletter Sign-Ups  What is my main selling point?  Do one or two things really well!
  8. You have to stand out from the crowd
  9. Key to Engaging Customers  Good Content is King!  Is your content: – Original, entertaining or useful? – Shareable? – Desirable – Relevant to your target – In keeping with brand values
  10. Facebook Fan Page Benefits  > Visibility in Search Engines  Status updates are published into fans’ streams: the more interaction the better visibility for your page in news streams  Your fanpage is customisable, so make it as interesting as possible
  11. Fanpages – Getting Started  Choose your page name  Add content / stories (populate 3 or 4)  Add image 200*600 pixels  Consider landing page  Publish your page  >25 fans, register your page  Invite friends
  12. Facebook Ads  Title – Up to 25 characters  Text – 135 characters  Add image (110px * 80px)  Very targeted and economical  Set your daily budget and schedule  Create compelling action
  13. “However beautiful the strategy, you should occasionally look at the results”– Winston Churchill
  14. Facebook Insights  = Google Analytics Monitor:  Fan growth  Demographics  Page & Post popularity  Lots more!
  15. Twitter Twitter Overview:  Still more B2B than B2C  Great for hotel deals, live updates, the news before it becomes news! Twitter Lingo:  @aoifep = message to Aoife Porter  Tweet = a 140 character post, better keeping it around 130 charcters to promote retweeting  # = hashtag used to categorise tweets  DM = private message  RT = Retweet. Great way to spread content  Search.twitter.com: find latest news
  16. Twitter Tips  Register your brand name  Change your background image  Follow lists  Reach out to authorities in your industry / region  Upload images / promotions / useful content.
  17. LinkedIn  Professional Business Network  Benefits of LinkedIn – Groups – Recruitment – New customers – Industry Trends
  18. What to do on LinkedIn  Create a profile  Add your profile pic  Search for relevant groups and connections  Be respectful – don’t seek connections or communicate with anybody you wouldn’t approach in person
  19. Useful Tools to Save You Time  How to manage your social media channels: – Hootsuite – TweetDeck  Google Alerts to monitor your brand / industry / competitors  Google Reader to set-up RSS feeds of Twitter, news, subscriptions
  20. Key Take Aways  It is a process NOT a project  The engines change  Your competitors grow  The channels change  User behaviour changes  The Only Constant is Change
  21. Key Take Aways Set-Up Facebook Fan Page Set-Up Twitter Account Set-Up LinkedIn Account Promote them
  22. Get in Touch  Bua Marketing  Twitter @aoifep  Linkedin  aoife@buamarketing.ie

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