Bua Marketing Social Media Explained Mii Nw

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A brief summary of a presentation I gave at the Marketing Institute of Ireland\'s North West Chapter\'s Digital Media Workshop in April 2010.

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Bua Marketing Social Media Explained Mii Nw

  1. 1. Aoife Porter Aoife Porter April 13th, 2010
  2. 2. Social Media – Why should I care? Social Media Explained Video
  3. 3. It’s all about relationships!
  4. 4. Social Media in Ireland Facebook Ireland Stats:  1,418,100 Facebook accounts in Ireland:  847k active daily users  From Facebook Ireland, April 2010 LinkedIn:  25,000 Irish LinkedIn accounts (From Barry Hand) Twitter  Irish Twitter Users: 150,000 (From Barry Hand) FourSquare:  January 2010: 3,000 Irish FourSquare users (From Niall Fagan at SimplyZesty.com) Boards.ie (Jan 1-Apr 13th stats)  Visitors: 5,197,049  Pageviews: 98,213,363  Visits: 13,763,871 (Stats as of April 13th, from Darragh Doyle at Boards.ie)
  5. 5. Benefits of Social Media  Targeted  You can do it yourself, the main cost is time and effort.  You can engage directly with your customers and build a community
  6. 6. Social Media Channels  Social Networks (Facebook, Bebo)  Professional Networks (LinkedIn, Xing, Plaxo)  Microblogging (Twitter)  Blogs (Wordpress)  Twitter Clients (Tweetdeck, Hootsuite)  Video Sites (YouTube, Vimeo)  Photosites (Flickr, Pix.ie)  Mobile Photo sites (Twitpic, PicPosterous, MobyPictures, Pikchur)  Mobile Social Applications (Facebook, LinkedIn, Flickr, AudioBoo, FourSquare, Yelp, Dopplr)  Forums (Boards.ie, TripAdvisor, Weddingsonline)
  7. 7. Social Media Strategy  Ensure you have senior management buy-in to social media  Who are my target audience/potential clients?  Pick your Channels. Where do they go for news/industry info/in general?  Create measurable objectives – # Facebook Fans – # Twitter Followers – Traffic to website – # Newsletter Sign-Ups  What is my main selling point?  Do one or two things really well!
  8. 8. You have to stand out from the crowd
  9. 9. Key to Engaging Customers  Good Content is King!  Is your content: – Original, entertaining or useful? – Shareable? – Desirable – Relevant to your target – In keeping with brand values
  10. 10. Facebook Fan Page Benefits  > Visibility in Search Engines  Status updates are published into fans’ streams: the more interaction the better visibility for your page in news streams  Your fanpage is customisable, so make it as interesting as possible
  11. 11. Fanpages – Getting Started  Choose your page name  Add content / stories (populate 3 or 4)  Add image 200*600 pixels  Consider landing page  Publish your page  >25 fans, register your page  Invite friends
  12. 12. Facebook Ads  Title – Up to 25 characters  Text – 135 characters  Add image (110px * 80px)  Very targeted and economical  Set your daily budget and schedule  Create compelling action
  13. 13. “However beautiful the strategy, you should occasionally look at the results”– Winston Churchill
  14. 14. Facebook Insights  = Google Analytics Monitor:  Fan growth  Demographics  Page & Post popularity  Lots more!
  15. 15. Twitter Twitter Overview:  Still more B2B than B2C  Great for hotel deals, live updates, the news before it becomes news! Twitter Lingo:  @aoifep = message to Aoife Porter  Tweet = a 140 character post, better keeping it around 130 charcters to promote retweeting  # = hashtag used to categorise tweets  DM = private message  RT = Retweet. Great way to spread content  Search.twitter.com: find latest news
  16. 16. Twitter Tips  Register your brand name  Change your background image  Follow lists  Reach out to authorities in your industry / region  Upload images / promotions / useful content.
  17. 17. LinkedIn  Professional Business Network  Benefits of LinkedIn – Groups – Recruitment – New customers – Industry Trends
  18. 18. What to do on LinkedIn  Create a profile  Add your profile pic  Search for relevant groups and connections  Be respectful – don’t seek connections or communicate with anybody you wouldn’t approach in person
  19. 19. Useful Tools to Save You Time  How to manage your social media channels: – Hootsuite – TweetDeck  Google Alerts to monitor your brand / industry / competitors  Google Reader to set-up RSS feeds of Twitter, news, subscriptions
  20. 20. Key Take Aways  It is a process NOT a project  The engines change  Your competitors grow  The channels change  User behaviour changes  The Only Constant is Change
  21. 21. Key Take Aways Set-Up Facebook Fan Page Set-Up Twitter Account Set-Up LinkedIn Account Promote them
  22. 22. Get in Touch  Bua Marketing  Twitter @aoifep  Linkedin  aoife@buamarketing.ie
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