CASE STUDY: VAL MORGAN - TYPO3ONLINE BUSINESS APPLICATIONCinema platform with integrated media toolsIn collaboration with ...
audience. The Film Planner is available in two versions: a basic version can callup films either according to key-word cat...
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Val Morgan TYPO3 Relaunch

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For the leading provider of cinema advertizing in Australia, New Zealand and the UAE, AOE media implemented a complete new TYPO3-based web platform. The website offers wealth of functions, among which an integrated film databank.

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Val Morgan TYPO3 Relaunch

  1. 1. CASE STUDY: VAL MORGAN - TYPO3ONLINE BUSINESS APPLICATIONCinema platform with integrated media toolsIn collaboration with MassMedia Studios, Sydney, Australia, a new Web Portalwas developed for Val Morgan Cinema Network using TYPO3. The new plat-form incorporates three national sites under one “roof”. The solution offersdiverse functions to support the work of media buyers and potential advertis-ers, among which are a film databank, an agenda and a calendar.ChallengeVal Morgan chose AOE media to manage the technical aspects of their newwebsite, which in particular required the transfer and migration to TYPO3. Tothis end our developers produced no less than eight new TYPO3 custom exten-sions. In addition, the technical realization of the layout designed by MassMe-dia, coupled with the programming of new templates, involved the intensiveuse of TemplaVoilà.The Blockbuster Promotion Box:One of the site’s highlights, the Blockbuster Promotion Box, is directlyon the Val Morgan splash page. Here current films are integrated as“teasers” in the form of Flash-driven animation content. Stand-outfeature: not only can the user change the teaser ad, but it isautomatically rendered into animation in real-time directly from thedatabank via .xml data import.Copyright by AOE media GmbH.This TYPO3 solution, a dualdevelopment from AOE mediaand MassMedia, is far more thanjust a classic web presence: it isa highly useful Online BusinessApplication for media planners.Our client Val Morgan is extreme-ly happy with their new site.Elmar Platzer,Chief Operating OfficerMassMedia Studios Pty Ltd.
  2. 2. audience. The Film Planner is available in two versions: a basic version can callup films either according to key-word categories or program start month. Theextended version, called the “Advanced Movie Planner” can also be searchedaccording to target audience, age certification, the film opening or closing or itsgenre. This makes the Film Planner a particularly useful tool if a quick projec-tion choice needs to be made, or information gathered for the appropriate ac-companying advertizing strategy.SolutionHeart of the site, and foundation of the features created by AOE media, is thefilm databank. On the basis of material provided by Val Morgan, a TYPO3 MySQLdatabank was built, optimized and then loaded with all the films either previ-ously programmed, currently available, or about to be released in Australia andNew Zealand. Then two extensions were specially adapted and a third customprogrammed to implement the so-called Film Planner. This enables the swiftand easy display of all available films, either in the form a short résumé, or indetailed form with a wealth of information about the film and its intended targetResultFor Val Morgan, the antipodean market leader in cinema advertizing,a concept was realized that not only meets all its business requirements,but also offers a central information and publicity platform for mediabuyers and cinema advertizing clients “down under”.VAL MORGANAUSTRALIA`SLEADING NATIONALSUPPLIER OF SCREENADVERTISINGAbout Val MorganVal Morgan has been active inthe Australian cinema advertiz-ing business ever since it wasfounded over a century ago.Val Morgan is the advertizingprovider for over 2500 cinemasworldwide.AOE media is the world market leader for TYPO3 Enterprise Web CMSsolutions. With several hundred client references, including Bertels-mann, Cisco Systems, congstar/Telekom and VMware and more than200 custom-developed TYPO3 extensions to its credit, AOE mediaboasts an impressive list of completed projects. For further informa-tion: www.aoemedia.com.AOE media GmbHBorsigstr. 365205 WiesbadenGermanyTel.: +49 (0) 6122 70 70 7-0Fax: +49 (0) 6122 70 70 7-199Web: www.aoemedia.deE-mail: postbox@aoemedia.com

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