0
CEO / Founder
First, A Little Background…
Sony Corporation of America• SCA is the U.S. subsidiary of SonyCorporation (Headquartered in Tokyo)• Based in New York, NY...
Sony Network Entertainment (SNEI)• Drives vision, strategy and execution for network servicesacross the entire Sony Group•...
The Challenge
“We’re getting more requests than we can manage.Do you think we need a CMS?”
The SEN Legacy SystemThe painpoints “CMS” Publishing System• Not a true CMS. Never designed to support required number of...
The Requirements
The RequirementsGetting it right from the start 14 languages 57 countries (Expanding to 75+ countries) Need support for...
Weighing the options…Commercial CMS, Open Source CMS, TYP-03 Huh?”
Commercial CMSAlways the first on the tableAdvantages: Brand Recognition• Easier corporate sponsorship “Less Liability”•...
Open-Source CMSThe smarter alternative?Advantages: Lower Costs• No licensing fees. Supportcosts are generally lower thanc...
TYPO3 CMSThe system of choiceAdvantages: Enterprise Class• Multi-site administration, top-down publishing, security, etc....
The solutionRapid Development & Deployment
Getting it done… on a very tight schedule Feb 17, 2012: Awarded as TYPO3 Implementation Vendor 6 weeks development & mig...
+
TodayProductive, stable platform Collaborative workflow with multiple agencies using TYPO3• 50+ content editors/producers...
100 7122700%TYPO3CLIENTS
Want to know more?Global Headquarter: AOE media GmbHBorsigstr. 3.65205 WiesbadenTel.: +49 6122 70707-0Fax: +49 6122 70707-...
SONY on TYPO3 - Rapid Global CMS Deployment
SONY on TYPO3 - Rapid Global CMS Deployment
SONY on TYPO3 - Rapid Global CMS Deployment
SONY on TYPO3 - Rapid Global CMS Deployment
SONY on TYPO3 - Rapid Global CMS Deployment
SONY on TYPO3 - Rapid Global CMS Deployment
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SONY on TYPO3 - Rapid Global CMS Deployment

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Oct 09, 2012

Global Relaunch of Sony Entertainment Network with TYPO3 in only 6 weeks for 57 countries and 14 languages. Impressive figures for TYPO3 generating massive ROI for Sony. Talk was given first at T3CON12 in Stuttgart, Germany.

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Transcript of "SONY on TYPO3 - Rapid Global CMS Deployment"

  1. 1. CEO / Founder
  2. 2. First, A Little Background…
  3. 3. Sony Corporation of America• SCA is the U.S. subsidiary of SonyCorporation (Headquartered in Tokyo)• Based in New York, NY• Sony is a leading manufacturer of audio, video,communications, and information technologyproducts for the consumer and professionalmarkets.– Its motion picture, television, computer entertainment, music andonline businesses make Sony one of the most comprehensiveentertainment and technology companies in the world.
  4. 4. Sony Network Entertainment (SNEI)• Drives vision, strategy and execution for network servicesacross the entire Sony Group• Offers consumers compelling, connected entertainmentexperiences across a variety of consumer electronics devices• A division of the Networked Products and Services Group• Based in San Francisco, Los Angeles, San Diego• Brands Include:– PlayStation® Network, Sony Entertainment Network, Music Unlimited andVideo Unlimited
  5. 5. The Challenge
  6. 6. “We’re getting more requests than we can manage.Do you think we need a CMS?”
  7. 7. The SEN Legacy SystemThe painpoints “CMS” Publishing System• Not a true CMS. Never designed to support required number oflocales/pages Static Publishing• Systems environments could only support static files• Frequent releases (2-3 times/week) Workflow Bottleneck• 30 Stakeholders, 1 Developer/Agency High Complexity• Rate of complexity increasing exponentially as new locales are beingadded• High probability of errors with compounding logic
  8. 8. The Requirements
  9. 9. The RequirementsGetting it right from the start 14 languages 57 countries (Expanding to 75+ countries) Need support for web, mobile, device sites 2,000+ pages of content Thousands of products (music, video, games) Thousands of redirects to support• Geo-IP, A to B, Device-based etc. 15+ Planned Releases per month Legal pages, press releases, marketing promotions… A/B Testing Analytics
  10. 10. Weighing the options…Commercial CMS, Open Source CMS, TYP-03 Huh?”
  11. 11. Commercial CMSAlways the first on the tableAdvantages: Brand Recognition• Easier corporate sponsorship “Less Liability”• If something goes wrong,there’s someone to holdaccountable “Better” Support• “If I pay for commercialsoftware, then there must besomeone I can call”Disadvantages: Higher Costs• Exorbitant licensing & supportcosts New Feature Requests• Proprietary code base• Extended features costly Corporate Changes• Mergers, acquisitions,shutdowns
  12. 12. Open-Source CMSThe smarter alternative?Advantages: Lower Costs• No licensing fees. Supportcosts are generally lower thancommercial Community Support• Organic/viral developmentstability Vendor Transitions• Easier to transition to newimplementation vendor ifnecessaryDisadvantages: Less Support• Segmented supportcommunities Less Documentation• Generally the case for OS – notin the case of TYPO3  A Perception Challenge• “We don’t value what we don’tpay for”
  13. 13. TYPO3 CMSThe system of choiceAdvantages: Enterprise Class• Multi-site administration, top-down publishing, security, etc. Internationalization• Language localization andbackend interface localization Extensibility• Framework approach, plug-ins, add-on modules,configurabilityDisadvantages: U.S. Based Support• Less prominent in U.S. vs.Europe Complexity• Typoscript, extensiondevelopment, contentintegration, steep learningcurve, etc Systems Integration• Systems configuration,Continuous Integration, PHP,etc
  14. 14. The solutionRapid Development & Deployment
  15. 15. Getting it done… on a very tight schedule Feb 17, 2012: Awarded as TYPO3 Implementation Vendor 6 weeks development & migration• 15 developers & project managers• Synchronized content during 15 static releases• Redirect management of over 2,000 redirects• Scraper functionality to index legal content• 50+ locales (single/multi page tree)• Localized product listings (music, video, games)• Web and mobile versions 2 weeks coordination with IT team• High security setup• Loadbalancing• Continuous Deployment April 17, 2012: Full Relaunch
  16. 16. +
  17. 17. TodayProductive, stable platform Collaborative workflow with multiple agencies using TYPO3• 50+ content editors/producers; integrated workspaces/workflow• Working on integration with other Sony group properties 2 weekly releases & real-time publishing• TYPO3 in production on live servers Country expansion and localization Content editing and scheduling Funding innovation• Automated product feeds module• Redirect management module• Dynamic imaging module
  18. 18. 100 7122700%TYPO3CLIENTS
  19. 19. Want to know more?Global Headquarter: AOE media GmbHBorsigstr. 3.65205 WiesbadenTel.: +49 6122 70707-0Fax: +49 6122 70707-199E-Mail: sales@aoemedia.comWeb: http://www.aoemediacom
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