Open Source CMS TYPO3 at Cisco WebEx
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Open Source CMS TYPO3 at Cisco WebEx

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Jun 02, 2010

Jun 02, 2010

Dewayne Debbs, IT Engineer at Cisco WebEx presents why Cisco WebEx chose an Open Source CMS Framework (TYPO3) for their global websites.

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  • Webex was founded in 1995. Cisco founded SF, 1984 Worldwide leader by what measure? Gartner(leading IT research and advisory company) study july 2008 1) Largest Market Share 2) often Identified as the generic brand to represent the overall product class kleenex, google, (Web Conferencing) Cisco has over 65k employees
  • What do translation records look like in an out-of-the-box typo3 install? Very high costs: inefficient to involve a developer for every change. Publishers must be very technical Results: Global Expansion Limited Maintenance Intensive Lack of Governance Manual Localization Effort
  • Web Globalization manager tells me ¼ cost and ½ time vs another closed source alternative
  • Cms agility Enterprise: Workspaces, notification, templating Elaborate on language fallbacks (page, fce, multiple fallback, reason to use single tree) Focus on that these are requirements and that we want only a cms that can satisfy these requirements What are our workflows between countries, lang, teams? Not yet implemented (will be new notification system) How much faster is akamai? static 1200x faster than dynamic serving, 3-20x faster than standard hosting Language/team workflows (notifications of updates to base language, review and publish cycle (WS separated by lang), processes for translation)?s No grids without TV, no FCE Seo: can override default url structure (not standard in typo3), auto-generated top/left/header/footer navigation, breadcrumbs,
  • Extension Started by Kasper a few years ago, aoe continued in coalition with other interested companies Talk about how translation agency works with this data Xml comes in, nobody can edit, editor can only edit content (protected by translation software), (the output is identical, but each translation system has a configuration file that can be used to import the data)
  • How far to go into the one tree issue? (must ensure that typo3 is aware of the language exported) Review happens in china, approval in us Akamai: 180 data centers worldwide, 20% of global traffic through akamai, (of course 80% goes through cisco routers) Automatically loads files from closest location including session handling across data centers(not used by us) gomez Mention cost of akamai (somewhere around 1k/mo)
  • For review by website globalization manager whose role is to ensure that lang are rolled out and maintain coherency Makes it possible to easily compare pages between langs
  • Done by passing encoded xml into flash. Translated, edited, localized within Typo3 (flash dev ususally only speaks one lang) mention technical side of charset issue
  • This does not mean that we restrict elements by user permissions right? (watch podcast about this on typo3.org) mention podcast User permission, template-based restrictions (hompage might only show x FCEs), user friendly, split by site Had almost 100 fces before this
  • Not to be confused with multivariant testing Can we coordinate multiple a/b/c/d boxes? no Discuss WHY to do this sort of testing. Fun experiments on users. Button type, colors, offerings, locations, images How its done (boxes, can be created by editor) Hitbox, or any other tracking system can evaluate after x period, simply delete other version after test
  • Markup export means js header/footer 1 tree answers: makes sense if 80% of same content As much as we can we keep it the same but if we need to diverge we do. Aoe: Please re-clip image
  • How to mention this? As the web globalization manager, aldo is my primary internal customer, discuss his impression of the cost vs other cms. And our speed of making changes.

Open Source CMS TYPO3 at Cisco WebEx Open Source CMS TYPO3 at Cisco WebEx Presentation Transcript

  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1TYPO3 at WebExDewayne Debbs, IT Engineer
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2Cisco WebEx in ShortCase Study Cisco WebEx Founded in February, 1995 in Santa Clara, CA Worldwide leader in Online Meetings, OnlineCollaboration and Video Conferencing 3.500 employees worldwide Acquired by Cisco Systems for 3.2 Billion USD inMarch 2007 Cisco generates a yearly revenue of 34,9 BillionUSD with a profit margin of over 25%. In April 2000 Cisco Systems came to fame as themost valuable company on the planet.( 555 Billion USD in stock value)
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3Cisco WebEx pre-TYPO3Case Study Cisco WebEx Static HTML-based content in 9 countries andlanguages Manual translation of HTML pages No “language fallbacks” No workflows between any of the internationalteams New design elements and page templates wereoften implemented individually and not reusable. Large web producer team, most content changesrequired sophisticated HTML knowledge Very high costs with no flexibility
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4Selecting a New CMS and VendorCase Study Cisco WebEx TYPO3LAMP based environmentGlobal user-baseInitial demo experience within the teamCost-efficiency & time-to-market AOE mediaSelected out of 11 global TYPO3 vendorsExperience with global players and sitesEnglish-speaking team structureClose involvement in TYPO3 development(funding, core development, extension dev)
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5Requirements for the new ArchitectureCase Study Cisco WebEx Enterprise Web CMS for global maintenance of allCisco WebEx websites Direct connection to translation agencies viaimport and export of XML Free-to-be-defined “Language-Fallbacks” Complex multi-level workflows through countries,languages and teams Versatile design flexibilities without usage orrequirement of HTML elements Flash content and A/B Testing Static publishing to Akamai Search engine optimization Reduction of number of producers required tomaintain each site.
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6Localization ManagerTYPO3 at Cisco WebEx
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7Localization ManagerTYPO3 at Cisco WebExImport intoTYPO3 Workspace(eg. China)
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8Side by side Translation PreviewTYPO3 at Cisco WebEx
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9Flash-driven ContentTYPO3 at Cisco WebEx
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10Advanced Template WizardTYPO3 at Cisco WebEx
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11A/B Testing and TrackingTYPO3 at Cisco WebEx
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12Additional Enterprise FeaturesCase Study Cisco WebEx Complex multi-language fallbacks in one-tree concept down to the content elementbasis Static publishing directly to the AkamaiContent Delivery Network Markup export to external applications Full flexibility in creating and manipulatingthe generation of navigation and URLs Language-based Workspaces Template Firewall (prevents the mis-usage of elements with wrong templates)
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13“The localization and fallback features that AOE mediahas implemented for us within 4 weeks using TYPO3cost my former employer 6 months and over 250.000USD based on one of the leading proprietary EnterpriseWeb Content Management Systems.”Aldo BermudezWeb Globalization Manager, Cisco WebEx© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
  • © 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15Q and AThank you for your attention