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SONY on TYPO3 - Rapid Global CMS Deployment
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SONY on TYPO3 - Rapid Global CMS Deployment


Global Relaunch of Sony Entertainment Network with TYPO3 in only 6 weeks for 57 countries and 14 languages. Impressive figures for TYPO3 generating massive ROI for Sony. Talk was given first at …

Global Relaunch of Sony Entertainment Network with TYPO3 in only 6 weeks for 57 countries and 14 languages. Impressive figures for TYPO3 generating massive ROI for Sony. Talk was given first at T3CON12 in Stuttgart, Germany.

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  • 1. CEO / Founder
  • 2. First, A Little Background…
  • 3. Sony Corporation of America• SCA is the U.S. subsidiary of Sony Corporation (Headquartered in Tokyo)• Based in New York, NY• Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. – Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world.
  • 4. Sony Network Entertainment (SNEI)• Drives vision, strategy and execution for network services across the entire Sony Group• Offers consumers compelling, connected entertainment experiences across a variety of consumer electronics devices• A division of the Networked Products and Services Group• Based in San Francisco, Los Angeles, San Diego• Brands Include: – PlayStation® Network, Sony Entertainment Network, Music Unlimited and Video Unlimited
  • 5. The Challenge
  • 6. “We’re getting more requests than we can manage.Do you think we need a CMS?”
  • 7. The SEN Legacy System The painpoints “CMS” Publishing System • Not a true CMS. Never designed to support required number of locales/pages Static Publishing • Systems environments could only support static files • Frequent releases (2-3 times/week) Workflow Bottleneck • 30 Stakeholders, 1 Developer/Agency High Complexity • Rate of complexity increasing exponentially as new locales are being added • High probability of errors with compounding logic
  • 8. The Requirements
  • 9. The Requirements Getting it right from the start 14 languages 57 countries (Expanding to 75+ countries) Need support for web, mobile, device sites 2,000+ pages of content Thousands of products (music, video, games) Thousands of redirects to support • Geo-IP, A to B, Device-based etc. 15+ Planned Releases per month Legal pages, press releases, marketing promotions… A/B Testing Analytics
  • 10. Weighing the options…Commercial CMS, Open Source CMS, TYP-03 Huh?”
  • 11. Commercial CMS Always the first on the tableAdvantages: Disadvantages: Brand Recognition  Higher Costs • Easier corporate sponsorship • Exorbitant licensing & support costs “Less Liability” • If something goes wrong,  New Feature Requests there’s someone to hold • Proprietary code base accountable • Extended features costly “Better” Support  Corporate Changes • “If I pay for commercial • Mergers, acquisitions, software, then there must be shutdowns someone I can call”
  • 12. Open-Source CMS The smarter alternative?Advantages: Disadvantages: Lower Costs  Less Support • No licensing fees. Support • Segmented support costs are generally lower than communities commercial  Less Documentation Community Support • Generally the case for OS – not • Organic/viral development in the case of TYPO3  stability  A Perception Challenge Vendor Transitions • “We don’t value what we don’t • Easier to transition to new pay for” implementation vendor if necessary
  • 13. TYPO3 CMS The system of choiceAdvantages: Disadvantages: Enterprise Class  U.S. Based Support • Multi-site administration, top- • Less prominent in U.S. vs. down publishing, security, etc. Europe Internationalization  Complexity • Language localization and • Typoscript, extension backend interface localization development, content integration, steep learning Extensibility curve, etc • Framework approach, plug- ins, add-on modules,  Systems Integration configurability • Systems configuration, Continuous Integration, PHP, etc
  • 14. The solutionRapid Development & Deployment
  • 15. Getting it done … on a very tight schedule Feb 17, 2012: Awarded as TYPO3 Implementation Vendor 6 weeks development & migration • 15 developers & project managers • Synchronized content during 15 static releases • Redirect management of over 2,000 redirects • Scraper functionality to index legal content • 50+ locales (single/multi page tree) • Localized product listings (music, video, games) • Web and mobile versions 2 weeks coordination with IT team • High security setup • Loadbalancing • Continuous Deployment April 17, 2012: Full Relaunch
  • 16. +
  • 17. Today Productive, stable platform Collaborative workflow with multiple agencies using TYPO3 • 50+ content editors/producers; integrated workspaces/workflow • Working on integration with other Sony group properties 2 weekly releases & real-time publishing • TYPO3 in production on live servers Country expansion and localization Content editing and scheduling Funding innovation • Automated product feeds module • Redirect management module • Dynamic imaging module
  • 18. 100 7 12 2700%CLIENTS TYPO3
  • 19. Want to know more? Global Headquarter: AOE media GmbH Borsigstr. 3. 65205 Wiesbaden Tel.: +49 6122 70707-0 Fax: +49 6122 70707-199 E-Mail: Web: http://www.aoemediacom