Open Source Web Content Management in the Enterprise
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Open Source Web Content Management in the Enterprise

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Aldo Bermudez, Website Globalization Manager at Cisco WebEx speaks about Enterprise Open Source Web Content Management with TYPO3 at Cisco WebEx.

Aldo Bermudez, Website Globalization Manager at Cisco WebEx speaks about Enterprise Open Source Web Content Management with TYPO3 at Cisco WebEx.

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Open Source Web Content Management in the Enterprise Presentation Transcript

  • 1. Open Source Content Management in the Enterprise
    Aldo X. Bermudez
    Senior Manager, Web Publishing
  • 2. Open Source Content Management in the Enterprise
    Introduction
    Background of Cisco WebEx
    Our problems
    The challenges
    Agenda
    • The game changer
    • 3. Our business requirements
    • 4. Why Open Source
    • 5. Q&A
  • Cisco & WebEx
    Market leader in on-demand collaboration technologies
    • 7 million users
    • 6. 35,000 customers
    • 7. Subscription based services strategy has been key to success
    Acquired by Cisco Systems Inc. in May 2007 for $3.2 billion
    • Worldwide leader in networking
    • 8. 63,000+ employees (Q4 2009)
    • 9. Revenue of $36.1 billion for (Q4 2009)
    Background of Cisco WebEx
  • 10. Meet Aldo Bermudez
    16 years of Web Marketing
    10+ years in CMS/TMS implementation
    My expertise are:
    • Web Globalization
    • 11. Localization
    • 12. Content Creation Strategy
    • 13. Implementation of global systems
    My specialty:Optimizing the business value of web sites and global web operations
    A few words about myself
  • 14. Enterprise Web Content Management
    Does your job feel like this often?
  • 15. Do your web operations look like this?
    Too many people with too many opinions?
  • 16. Where we came from…
    Problems in our organization
    • Decentralized approach to web operations
    • 17. Silos between regions
    • 18. Corporate branding and messaging not aligned
    • 19. Resources not well aligned to business priorities
    • 20. Infrastructure not set globally
    • 21. Missing localization strategy
  • The game changing solution
    Meeting the business requirements
  • 22. Global Centralized infrastructure
    Stop adding satellites, find a tool that meets your needs!
  • 23. Faster Time-to-Market
    Don’t let anyone slow you down
  • 24. Align to Corporate branding and messaging
    We are one company, aren’t we?
  • 25. Reduction of Total Cost of Ownership
    Saving money never got anyone fired…
  • 26. Total Cost of Ownership
    TYPO3 CMS vs. Proprietary CMS
    TCO: $442,000 US
    TCO: $1,398,000 US
    TCO over a 3 yearperiod(14 global sitewith 9 languages)
  • 27. Our Solution
    Choosing the right Open Source Enterprise CMS
  • 28. Our business requirements
    Must-have vs. nice-to-have
  • 29. Our business requirements
    Multi-Domain and Multi-Tier infrastructures
  • 30. Our business requirements
    Multi-Domain and Multi-Tier infrastructures
    Tier 1
    Tier 2
  • 31. Our business requirements
    A Web Development Framework
  • 32. Our business requirements
    360° Translation Workflows
  • 33. Our choice: TYPO3
    Advanced Multi-language features
    Workspaces (Accurate publishing preview)
    Multi-Domain and Multi-Tier infrastructures
    360° Translation Workflows
    Multi-Variant Testing & Tracking
    Fully flexible Templating Engine
    Flash-driven Content
    Static & Dynamic Publishing
    Mature, Scalable, Community-driven Enterprise Web CMS
  • 34. The importance of adoption
    500,000+ websites
    100,000 developers
    2,000 TYPO3 agencies
    4,000+ modules
    100% community Open Source
    Who uses TYPO3 apart from us?
  • 35. Why Open Source?
    What are the driving factors?
  • 36. Global community
    Inspiring people to share (Community Open Source)
  • 37. The hungry vendors problem
    When will your CMS be bought-out/discontinued?
  • 38. hasbecomethedominatingforce on the
    WEB
  • 39. Why TYPO3 is a game changer for Cisco WebEx
    Our biggest wins with TYPO3:
    • Open Source – no license costs = more budget for customization, integration & support
    • 40. TYPO3 is a web development framework = Unlimited extendibility and flexibility
    • 41. Extremely powerful globalization features
    • 42. More functionality, faster and at lower costs
    • 43. Independence – free choice of support vendors
    © 2009 Cisco Systems, Inc. All rights reserved.
    Presentation_ID
    © 2009 Cisco Systems, Inc. All rights reserved.
    Presentation_ID
  • 44. Open Source Content Management in the Enterprise
    Thank you!
    Contact information:
    Aldo X. Bermudez
    Senior Manager, Web Publishing
    Cisco WebEx Technology Group
    albermud@cisco.com
    Images: Cisco Systems, Fotolia, iStockPhoto, Flickr
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