Open Source Content Management in the Enterprise<br />Aldo X. Bermudez<br />Senior Manager, Web Publishing<br />
Open Source Content Management in the Enterprise <br />Introduction<br />Background of Cisco WebEx<br />Our problems<br />...
Our business requirements
Why Open Source
Q&A</li></li></ul><li>Cisco & WebEx<br />Market leader in on-demand collaboration technologies<br /><ul><li>7 million users
35,000 customers
Subscription based services strategy has been key to success</li></ul>Acquired by Cisco Systems Inc. in May 2007 for $3.2 ...
63,000+ employees (Q4 2009)
Revenue of $36.1 billion for (Q4 2009)</li></ul>Background of Cisco WebEx<br />
Meet Aldo Bermudez<br />16 years of Web Marketing<br />10+ years in CMS/TMS implementation<br />My expertise are:<br /><ul...
Localization
Content Creation Strategy
Implementation of global systems</li></ul>My specialty:Optimizing the business value of web sites and global web operation...
Enterprise Web Content Management<br />Does your job feel like this often?<br />
Do your web operations look like this?<br />Too many people with too many opinions?<br />
Where we came from…<br />Problems in our organization<br /><ul><li>Decentralized approach to web operations
Silos between regions
Corporate branding and messaging not aligned
Resources not well aligned to business priorities
Infrastructure not set globally
Missing localization strategy</li></li></ul><li>The game changing solution<br />Meeting the business requirements<br />
Global Centralized infrastructure<br />Stop adding satellites, find a tool that meets your needs!<br />
Faster Time-to-Market<br />Don’t let anyone slow you down<br />
Align to Corporate branding and messaging<br />We are one company, aren’t we?<br />
Reduction of Total Cost of Ownership<br />Saving money never got anyone fired…<br />
Total Cost of Ownership<br />TYPO3 CMS vs. Proprietary CMS<br />TCO: $442,000 US<br />TCO: $1,398,000 US<br />TCO over a 3...
Our Solution<br />Choosing the right Open Source Enterprise CMS<br />
Our business requirements<br />Must-have vs. nice-to-have<br />
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Open Source Web Content Management in the Enterprise

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Aldo Bermudez, Website Globalization Manager at Cisco WebEx speaks about Enterprise Open Source Web Content Management with TYPO3 at Cisco WebEx.

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Open Source Web Content Management in the Enterprise

  1. 1. Open Source Content Management in the Enterprise<br />Aldo X. Bermudez<br />Senior Manager, Web Publishing<br />
  2. 2. Open Source Content Management in the Enterprise <br />Introduction<br />Background of Cisco WebEx<br />Our problems<br />The challenges<br />Agenda<br /><ul><li>The game changer
  3. 3. Our business requirements
  4. 4. Why Open Source
  5. 5. Q&A</li></li></ul><li>Cisco & WebEx<br />Market leader in on-demand collaboration technologies<br /><ul><li>7 million users
  6. 6. 35,000 customers
  7. 7. Subscription based services strategy has been key to success</li></ul>Acquired by Cisco Systems Inc. in May 2007 for $3.2 billion<br /><ul><li>Worldwide leader in networking
  8. 8. 63,000+ employees (Q4 2009)
  9. 9. Revenue of $36.1 billion for (Q4 2009)</li></ul>Background of Cisco WebEx<br />
  10. 10. Meet Aldo Bermudez<br />16 years of Web Marketing<br />10+ years in CMS/TMS implementation<br />My expertise are:<br /><ul><li>Web Globalization
  11. 11. Localization
  12. 12. Content Creation Strategy
  13. 13. Implementation of global systems</li></ul>My specialty:Optimizing the business value of web sites and global web operations<br />A few words about myself<br />
  14. 14. Enterprise Web Content Management<br />Does your job feel like this often?<br />
  15. 15. Do your web operations look like this?<br />Too many people with too many opinions?<br />
  16. 16. Where we came from…<br />Problems in our organization<br /><ul><li>Decentralized approach to web operations
  17. 17. Silos between regions
  18. 18. Corporate branding and messaging not aligned
  19. 19. Resources not well aligned to business priorities
  20. 20. Infrastructure not set globally
  21. 21. Missing localization strategy</li></li></ul><li>The game changing solution<br />Meeting the business requirements<br />
  22. 22. Global Centralized infrastructure<br />Stop adding satellites, find a tool that meets your needs!<br />
  23. 23. Faster Time-to-Market<br />Don’t let anyone slow you down<br />
  24. 24. Align to Corporate branding and messaging<br />We are one company, aren’t we?<br />
  25. 25. Reduction of Total Cost of Ownership<br />Saving money never got anyone fired…<br />
  26. 26. Total Cost of Ownership<br />TYPO3 CMS vs. Proprietary CMS<br />TCO: $442,000 US<br />TCO: $1,398,000 US<br />TCO over a 3 yearperiod(14 global sitewith 9 languages)<br />
  27. 27. Our Solution<br />Choosing the right Open Source Enterprise CMS<br />
  28. 28. Our business requirements<br />Must-have vs. nice-to-have<br />
  29. 29. Our business requirements<br />Multi-Domain and Multi-Tier infrastructures<br />
  30. 30. Our business requirements<br />Multi-Domain and Multi-Tier infrastructures<br />Tier 1<br />Tier 2<br />
  31. 31. Our business requirements<br />A Web Development Framework<br />
  32. 32. Our business requirements<br />360° Translation Workflows<br />
  33. 33. Our choice: TYPO3<br />Advanced Multi-language features<br />Workspaces (Accurate publishing preview)<br />Multi-Domain and Multi-Tier infrastructures<br />360° Translation Workflows<br />Multi-Variant Testing & Tracking<br />Fully flexible Templating Engine<br />Flash-driven Content<br />Static & Dynamic Publishing<br />Mature, Scalable, Community-driven Enterprise Web CMS<br />
  34. 34. The importance of adoption<br />500,000+ websites <br />100,000 developers<br />2,000 TYPO3 agencies<br />4,000+ modules<br />100% community Open Source<br />Who uses TYPO3 apart from us?<br />
  35. 35. Why Open Source?<br />What are the driving factors?<br />
  36. 36. Global community<br />Inspiring people to share (Community Open Source)<br />
  37. 37. The hungry vendors problem<br />When will your CMS be bought-out/discontinued?<br />
  38. 38. hasbecomethedominatingforce on the<br />WEB<br />
  39. 39. Why TYPO3 is a game changer for Cisco WebEx<br />Our biggest wins with TYPO3:<br /><ul><li>Open Source – no license costs = more budget for customization, integration & support
  40. 40. TYPO3 is a web development framework = Unlimited extendibility and flexibility
  41. 41. Extremely powerful globalization features
  42. 42. More functionality, faster and at lower costs
  43. 43. Independence – free choice of support vendors</li></ul>© 2009 Cisco Systems, Inc. All rights reserved.<br />Presentation_ID<br />© 2009 Cisco Systems, Inc. All rights reserved.<br />Presentation_ID<br />
  44. 44. Open Source Content Management in the Enterprise <br />Thank you!<br />Contact information:<br />Aldo X. Bermudez <br />Senior Manager, Web Publishing<br />Cisco WebEx Technology Group<br />albermud@cisco.com<br />Images: Cisco Systems, Fotolia, iStockPhoto, Flickr<br />27<br />27<br />
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