Open Source Enterprise Web Applications

T3CON 2009 in Frankfurt
Kian T. Gould, CEO at AOE media GmbH

Online Enterprise Applications
The differencebetweenwebsitesand online applications
Websites
Consistmainly of frontenddevelopmentlikemarkup &templates
Typicallyincludesomeextensions
Focus mainly on top-down contentmanagement
Are usually a presentationlayer, ratherthan an interactionlayer
Consistmainly of backend development, webservices andconnectors
Are fullyintegratedinto the IT infrastructure
Generate real businessvalue on the web
Replicatebusinessprocesses, reducestaffinvolvementandgeneratedirectprofit

Benefits of Online Applications?
Bringing business processes from the offline world to the online world
Creating real business value
Integrating the client directly
Integrating complex offline interactions into one online experience
Increasing customer satisfaction
Delivering an additional point of contact
Simplifying the customer interaction
Streamlining processes and cutting costs
Reducing Call-Center Personal
Lowering Complaint Rates
Automation of business processes
Freeing capacity for business development

TYPO3 for Online Business Applications
Why TYPO3 as an Application Framework
Content Management Features
Pages, Records, Digital Assets
Content Workflows and Processes
Templatingand Rendering Engine
Full Design Flexibility
User Management
Registration & Management
Granular Permission Management
User Abstraction (LDAP, ActiveDirectory)
Extension Framework
API-baseddevelopment
Caching Framework
Database Abstraction Layer
MVC Architecture (Extension)

Case Study
Deutsche Qualitätssicherung
Leading QA certifierworldwide
2,400 employeesand 1,850 auditors
Integration of Microsoft Dynamics AX ERP system
Integration of various DMS incl. Scanviewand EASY with different sources(Europe, North America, Asia etc.)
TYPO3 basedauditorengineforintegratedworkflowprocesses

Case Study - DQS
Business Needs & Problems
Forclients
Easy accessto all certificatesandaudits (existingandupcoming)
List andchange all companydata
Forconsultants
Manage theirclients
Organisenewaudits
Forstaff
List all data in a coherentway
Clients
Auditors andconsultants
Certificatesanddocuments
Audits
Forauditors
Workflow toolforaudits
All together in onebrowser-based web platform

System architecture
DMS 1
EASY DE
DMS 2
SV DE
DMS 3
SV US
DMS 4
EASY Asia
WEB
TYPO3 +
MyDQS Services
Metadataimportanddocumentupload
DMS CacheWorkflow Engine
Import client
Data change
ERP 1
Axapta3 DE
ERP Cache
Import
and
datavalidation
Performance issues
Asynchronous ERP datachanges
Caching ofdocumentmetadata
ERP 2
Dynamics US
ERP 3
Access Asia
ERP 4
Access Asia 2

Case Study - DQS
Client overviewpage
List ofnewestdocuments
Searchfor all documents
List of all audits
Last
Upcoming
Planned
Consultants contact
Restrictedheirarchicalview
Certificates check

Case Study - DQS
List of certificates
List all currentcertificates
Certificatesaredownloadabledepending on
The availablelanguage
The accessrestrictionsoftheuser

Case Study - DQS
Audits view
List of all audits
Download eitherauditreportsoraudit order confirmation
Upload documentsinto DMS

Case Study - DQS
Customer contact
Display customercontact in two different views
List view (overview)
Table view (details)
Table viewofferstheoptionto
Update contactdata
Request orrevokeaccesstoMyDQS
Delete contact
Add newcontact

Case Study - DQS
Someothernicefeatures ;-)
45 languages
100 editors on all continents
Content push (Headquarters can push mastercontentdirectlyinto all international BUs)

Case Study
ZMG – Zeitungsmarketing Gesellschaft
Central marketing service provider for all German newspaper publishers
Media-Buyerplanningtoolformorethan 2,000 newspapers
110 databasetableswithmorethan 600,000 tariffsand media dataareusedtocalculate all information
Newspaper finder
Extensive use of SIFR

Case Study – ZMG
Offline planningtoolas a web application
Simple selection of desirednewspapers
Display of all availabletariffs in a structuredmanner
100% reliabletariffcalculations
Usabilityimprovements (entirely AJAX-based)
Easy tousesearchandfilters
Use of common web technologieslike a “Shopping Basket“ for the selection of newspapersandtariffs
Quick addoption
Significant time savingsfor media-planners

Java baseddesktopclient
Case Study – ZMG
System architecture
MS SQL
Database
Synchronizeandconvert all databaseinformationtoMySQL
Identicalfunctionality
MySQL
Database
WEB
TYPO3
+ AOE media MVC Framework

Case Study – ZMG
Newspaper selection
Searchfornewspaperby
Fulltextsearch
Tariffsearchwithautocompletion
Newspaper ID (ZIS-Number)
Distribution area

Case Study – ZMG
Tarifflist
Display all calculatedtariffs in tableview
Tariffsareheirarchicallysorted – upto 4 levels
High usabilitythroughtab-baseddisplayand AJAX features

Case Study – ZMG
Quick addoption
Add a newspapertoyourselectionduringyourresearch
Jump to the newlyselectednewspaperwithoneclick

Case Study – ZMG
Newspaper finder
List of all German newspapers
Fulltextsearchwithautocompletionandhighlighting
Searchbased on “Nielsen“ areas

Case Study
News DirectAustralia (NDD)
Nation-wideAustraliandistributorforprintmagazines
Over 1,200 titlesfrom 250 publishers
Over 10,000 retailers
Fully-featured web-based ERP functionality

Case Study
Improvinginternal order andreturnshandling
All communicationswereby fax orphone
Manuallyfilledformsforordersandreturns
Form datahadtoberecordedmanually
Returns handlingandcrediting was offline
Improvingsales
Improveddistributionofmarketing material andpromotions (Newsletter)
Option to order extra deliveriesofsold-out magazines online
Searchfortitlesandretailers
Improvingoverviewforpublishers (vendors) andretailers (customers)
Sales overview
Supplyoverviewandhistory
Online returns
Online invoices

Case Study - NDD
Improvingprocesses
User input:
Online Returns
Extras ordering
Redmine
DMS
Data sync
ERP System
TYPO3
DB
Extranet
Data sync
Data display:
Invoicehistory
Supplyoverview
Sales overview
ChrystalReports

Case Study - NDD
Retailer Extranet
View andeditstandingorders
Order andsaleshistory
Returns andcreditmanagement
Online shortageclaims (in caseofwrong/damagedsupply)
Online invoicehistory

Case Study - NDD
Publisher Extranet
Publisher informationportal
Online sales reports for sales and returns by State and publication
Retailersurveys
Marketing andpromotion

Case Study - NDD
Title search
Searchforavailablemagazines
Search by magazine name and/or category
Direct link toretailersearchwith Google Maps API connector

Case Study - NDD
Retailersearch
Google Mapssearchforretailers
Search by state, postcode and suburb
Display of retailer addresses
Retailers are only shown if desired magazine is in stock

Some last words: how do we do it?
Methodologies
Agile Development & Project Management (SCRUM asopposedtowaterfall model)
Test-Driven-Development (Unit-Testing)
Domain-Driven-Development
Technologies
TYPO3 Extension Framework
AOE media MVC Framework
Object-Oriented-Programming

AOE media – the TYPO3 company
Who weare!
Founded 1999
70 developers and consultants in 6 countries (30 in Germany)
AOE media Germany was the fastest growing internet agency in 2008
More than 400 TYPO3 projects and 300 extensions
Core markets are Europe, USA & Australia
Close co-operation and sponsoring of TYPO3 Association, Core Teams and Core Development
Head of Marketing & Fundraising

Open Source Enterprise Web Applications

by AOE media

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