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Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
Open Source CMS TYPO3 at Cisco WebEx
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Open Source CMS TYPO3 at Cisco WebEx


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Dewayne Debbs, IT Engineer at Cisco WebEx presents why Cisco WebEx chose an Open Source CMS Framework (TYPO3) for their global websites.

Dewayne Debbs, IT Engineer at Cisco WebEx presents why Cisco WebEx chose an Open Source CMS Framework (TYPO3) for their global websites.

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  • Webex was founded in 1995. Cisco founded SF, 1984 Worldwide leader by what measure? Gartner(leading IT research and advisory company) study july 2008 1) Largest Market Share 2) often Identified as the generic brand to represent the overall product class kleenex, google, (Web Conferencing) Cisco has over 65k employees
  • What do translation records look like in an out-of-the-box typo3 install? Very high costs: inefficient to involve a developer for every change. Publishers must be very technical Results: Global Expansion Limited Maintenance Intensive Lack of Governance Manual Localization Effort
  • Web Globalization manager tells me ¼ cost and ½ time vs another closed source alternative
  • Cms agility Enterprise: Workspaces, notification, templating Elaborate on language fallbacks (page, fce, multiple fallback, reason to use single tree) Focus on that these are requirements and that we want only a cms that can satisfy these requirements What are our workflows between countries, lang, teams? Not yet implemented (will be new notification system) How much faster is akamai? static 1200x faster than dynamic serving, 3-20x faster than standard hosting Language/team workflows (notifications of updates to base language, review and publish cycle (WS separated by lang), processes for translation)?s No grids without TV, no FCE Seo: can override default url structure (not standard in typo3), auto-generated top/left/header/footer navigation, breadcrumbs,
  • Extension Started by Kasper a few years ago, aoe continued in coalition with other interested companies Talk about how translation agency works with this data Xml comes in, nobody can edit, editor can only edit content (protected by translation software), (the output is identical, but each translation system has a configuration file that can be used to import the data)
  • How far to go into the one tree issue? (must ensure that typo3 is aware of the language exported) Review happens in china, approval in us Akamai: 180 data centers worldwide, 20% of global traffic through akamai, (of course 80% goes through cisco routers) Automatically loads files from closest location including session handling across data centers(not used by us) gomez Mention cost of akamai (somewhere around 1k/mo)
  • For review by website globalization manager whose role is to ensure that lang are rolled out and maintain coherency Makes it possible to easily compare pages between langs
  • Done by passing encoded xml into flash. Translated, edited, localized within Typo3 (flash dev ususally only speaks one lang) mention technical side of charset issue
  • This does not mean that we restrict elements by user permissions right? (watch podcast about this on mention podcast User permission, template-based restrictions (hompage might only show x FCEs), user friendly, split by site Had almost 100 fces before this
  • Not to be confused with multivariant testing Can we coordinate multiple a/b/c/d boxes? no Discuss WHY to do this sort of testing. Fun experiments on users. Button type, colors, offerings, locations, images How its done (boxes, can be created by editor) Hitbox, or any other tracking system can evaluate after x period, simply delete other version after test
  • Markup export means js header/footer 1 tree answers: makes sense if 80% of same content As much as we can we keep it the same but if we need to diverge we do. Aoe: Please re-clip image
  • How to mention this? As the web globalization manager, aldo is my primary internal customer, discuss his impression of the cost vs other cms. And our speed of making changes.
  • Transcript

    • 1. TYPO3 at WebEx Dewayne Debbs, IT Engineer
    • 2. Case Study Cisco WebEx
      • Founded in February, 1995 in Santa Clara, CA
      • Worldwide leader in Online Meetings, Online Collaboration and Video Conferencing
      • 3.500 employees worldwide
      • Acquired by Cisco Systems for 3.2 Billion USD in March 2007
      • Cisco generates a yearly revenue of 34,9 Billion USD with a profit margin of over 25%.
      • In April 2000 Cisco Systems came to fame as the most valuable company on the planet. ( 555 Billion USD in stock value)
      Cisco WebEx in Short
    • 3. Case Study Cisco WebEx
      • Static HTML-based content in 9 countries and languages
      • Manual translation of HTML pages
      • No “language fallbacks”
      • No workflows between any of the international teams
      • New design elements and page templates were often implemented individually and not reusable.
      • Large web producer team, most content changes required sophisticated HTML knowledge
      • Very high costs with no flexibility
      Cisco WebEx pre-TYPO3
    • 4. Case Study Cisco WebEx
      • TYPO3
        • LAMP based environment
        • Global user-base
        • Initial demo experience within the team
        • Cost-efficiency & time-to-market
      • AOE media
        • Selected out of 11 global TYPO3 vendors
        • Experience with global players and sites
        • English-speaking team structure
        • Close involvement in TYPO3 development (funding, core development, extension dev)
      Selecting a New CMS and Vendor
    • 5. Case Study Cisco WebEx
      • Enterprise Web CMS for global maintenance of all Cisco WebEx websites
      • Direct connection to translation agencies via import and export of XML
      • Free-to-be-defined “Language-Fallbacks”
      • Complex multi-level workflows through countries, languages and teams
      • Versatile design flexibilities without usage or requirement of HTML elements
      • Flash content and A/B Testing
      • Static publishing to Akamai
      • Search engine optimization
      • Reduction of number of producers required to maintain each site.
      Requirements for the new Architecture
    • 6. TYPO3 at Cisco WebEx Localization Manager
    • 7. TYPO3 at Cisco WebEx Localization Manager Import into TYPO3 Workspace (eg. China)
    • 8. TYPO3 at Cisco WebEx Side by side Translation Preview
    • 9. TYPO3 at Cisco WebEx Flash-driven Content
    • 10. TYPO3 at Cisco WebEx Advanced Template Wizard
    • 11. TYPO3 at Cisco WebEx A/B Testing and Tracking
    • 12. Case Study Cisco WebEx
      • Complex multi-language fallbacks in one-tree concept down to the content element basis
      • Static publishing directly to the Akamai Content Delivery Network
      • Markup export to external applications
      • Full flexibility in creating and manipulating the generation of navigation and URLs
      • Language-based Workspaces
      • Template Firewall (prevents the mis-usage of elements with wrong templates)
      Additional Enterprise Features
    • 13. “ The localization and fallback features that AOE media has implemented for us within 4 weeks using TYPO3 cost my former employer 6 months and over 250.000 USD based on one of the leading proprietary Enterprise Web Content Management Systems.” Aldo Bermudez Web Globalization Manager, Cisco WebEx © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID
    • 14. Case Study Cisco WebEx
      • Founded in 1999
      • Leading TYPO3 consultancy worldwide
      • More than 400 TYPO3 projects and 300 extensions
      • 65 developers and consultants in 6 countries
      • Core markets are Europe, USA and Australia
      • Close cooperation and sponsoring of theTYPO3 Core Teams and the TYPO3 Association
      • Senator in the Global Economic Network as an adviser for Open Source solutions to the German federal government
      A Quick Glimpse of AOE media (our agency)
    • 15. Q and A Thank you for your attention