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Madonna Effect St. Petersburg June 2011
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Madonna Effect St. Petersburg June 2011

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Presentation given by Aodan Enright at the Russian launch of the 'Madonna Effect', the translation of Oren Harari's 'Break From The Pack', in St. Petersburg, Russia, June 6th 2011.

Presentation given by Aodan Enright at the Russian launch of the 'Madonna Effect', the translation of Oren Harari's 'Break From The Pack', in St. Petersburg, Russia, June 6th 2011.


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  • Transcript

    • 1. The Madonna Effect
    • 2. Break From The Pack• Global Credit Crunch• Recession• Increased Competition
    • 3. Exploring the ideas
    • 4. Breaking From The Pack• Be remarkable• Dominate your market• Create unique value• Continually reinvent
    • 5. Who/what is the pack?• Your competitors• Your peers• Who your customers see as ‘similar’
    • 6. Where are we?• Is this where we want to be?• Are we willing to commit?• Are we really remarkable?
    • 7. Being different• Customers will notice you• So will your competitors• Essential but not enough
    • 8. Staying ahead of the pack• Desire• Energy• Systems• Calculated Reinvention
    • 9. Madonna - a role model
    • 10. The Madonna Effect - #1• Not having to change but doing it anyway Madonna - 1984
    • 11. The Madonna Effect - #2• Look in the distance & aim where market is going Madonna - 1989
    • 12. The Madonna Effect - #3• Take some risk for huge potential payoffs tomorrow (not taking a risk means the pack will catch up) Madonna - 1993
    • 13. The Madonna Effect - #4• Let go of what won’t work tomorrow (even if it works today!) Madonna - 1998
    • 14. The Madonna Effect - #5• Stay passionately persistent & tolerate criticisms Madonna - 2003
    • 15. Great ideas from BFTP• Spend time with ‘aliens’• Listen to the ‘crazy 3%’• Be a laser, not a floor lamp
    • 16. Questions to ask1. Where are you relative to the pack?2. Do you want to break from the pack?3. Are you ready to “lead with the spirit of breakthrough”?4. What lessons can you learn from Madonna?
    • 17. Oren Harari 1949-2010Don’t wait too long!

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