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The Madonna Effect
Break From The Pack• Global Credit Crunch• Recession• Increased Competition
Exploring the ideas
Breaking From The Pack• Be remarkable• Dominate your market• Create unique value• Continually reinvent
Who/what is the pack?• Your competitors• Your peers• Who your customers  see as ‘similar’
Where are we?• Is this where we want to  be?• Are we willing to commit?• Are we really remarkable?
Being different• Customers will notice  you• So will your competitors• Essential but not enough
Staying ahead of the pack• Desire• Energy• Systems• Calculated  Reinvention
Madonna - a role model
The Madonna   Effect - #1• Not having to change but doing it anyway                             Madonna - 1984
The Madonna   Effect - #2• Look in the distance & aim where market is going                               Madonna - 1989
The Madonna   Effect - #3• Take some risk for huge potential payoffs tomorrow      (not taking a risk means      the pack ...
The Madonna   Effect - #4• Let go of what won’t work tomorrow      (even if it works today!)                              ...
The Madonna   Effect - #5• Stay passionately persistent & tolerate criticisms                                 Madonna - 2003
Great ideas from BFTP• Spend time with ‘aliens’• Listen to the ‘crazy 3%’• Be a laser, not a floor lamp
Questions to ask1. Where are you relative to the pack?2. Do you want to break from the pack?3. Are you ready to “lead with...
Oren Harari            1949-2010Don’t wait too long!
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Madonna Effect St. Petersburg June 2011

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Presentation given by Aodan Enright at the Russian launch of the 'Madonna Effect', the translation of Oren Harari's 'Break From The Pack', in St. Petersburg, Russia, June 6th 2011.

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  • Transcript of "Madonna Effect St. Petersburg June 2011"

    1. 1. The Madonna Effect
    2. 2. Break From The Pack• Global Credit Crunch• Recession• Increased Competition
    3. 3. Exploring the ideas
    4. 4. Breaking From The Pack• Be remarkable• Dominate your market• Create unique value• Continually reinvent
    5. 5. Who/what is the pack?• Your competitors• Your peers• Who your customers see as ‘similar’
    6. 6. Where are we?• Is this where we want to be?• Are we willing to commit?• Are we really remarkable?
    7. 7. Being different• Customers will notice you• So will your competitors• Essential but not enough
    8. 8. Staying ahead of the pack• Desire• Energy• Systems• Calculated Reinvention
    9. 9. Madonna - a role model
    10. 10. The Madonna Effect - #1• Not having to change but doing it anyway Madonna - 1984
    11. 11. The Madonna Effect - #2• Look in the distance & aim where market is going Madonna - 1989
    12. 12. The Madonna Effect - #3• Take some risk for huge potential payoffs tomorrow (not taking a risk means the pack will catch up) Madonna - 1993
    13. 13. The Madonna Effect - #4• Let go of what won’t work tomorrow (even if it works today!) Madonna - 1998
    14. 14. The Madonna Effect - #5• Stay passionately persistent & tolerate criticisms Madonna - 2003
    15. 15. Great ideas from BFTP• Spend time with ‘aliens’• Listen to the ‘crazy 3%’• Be a laser, not a floor lamp
    16. 16. Questions to ask1. Where are you relative to the pack?2. Do you want to break from the pack?3. Are you ready to “lead with the spirit of breakthrough”?4. What lessons can you learn from Madonna?
    17. 17. Oren Harari 1949-2010Don’t wait too long!
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