12 wp7 marketing windows phone applications

Marketing Your
Windows Phone
Applications
Jason Lee
Ethos Technologies

Agenda
Zune
You as a Developer
Silverlight on Windows Phone 7
Development Tools
XAML
Play Time
DataBinding
MVVM
Q & A

Zune
Zune Software
Zune is a tool to synch media content of your PC and your phone
+ Visual Studio
Zune is also used as link between Visual Studio and a real phone for deployment and debugging

App Deployment
Marketplace
The Marketplace is the ONLY way for a user to get applications onto a Windows Phone
Applications can be downloaded directly from the phone
Users can also purchase applications from Zune, and deploy them on to the phone later
For developers
Developers has different way to deploy and test their applications

You as a Developer
Real phone ? Real phone !
A real device is not mandatory for Windows Phone development
However, it is highly recommended to test your app on a real phone before submitting it
Unlock
In order to deploy your app to a phone, it needs to be unlocked
Registered developers can unlock devices( 3 devices for now), and deploy/test their own applications
Hook your unlocked phone to your PC, deploy using Visual Studio or Application Deployment tool provided by SDK
Zune software is necessary for debugging on a real phone

Applications on Marketplace
Applications can be free or paid
“Try Before Buy”
For those paid applications, in order to attract as many users (which leading to as many buyers), it’s a good practice to provide trial phase (also known as the “try before buy” approach) in them.
The Windows Phone Framework provides you API to do it
Price it appropriately
So far, prices among 0.99$ ~ 1.99$ are best accepted.
Advertisement is another good plus
Even if your app is free, you still can make money by embedding AD in your application
The Windows Phone Framework provides you API to do it

Beta Versions
Beta Version Support
The Marketplace supports distribution of beta version.
Beta version will expire after a short time (90 days for now)
No need to unlock phones to test while enabling developers to build higher quality apps
Beta version can NOT be updated
Steps
Developer selects a list of testers (up to 100 for now)
Developer sends an email with a private DeepLink to the testers
Only selected testers can test the applications and provide feedback

Private Distribution Service
Private Distribution
A way to distribute certified apps privately to a targeted set of users
Can be updated
No limit on the number of participants and duration
Steps
Developer need to get the app certified before distribution (app is not discoverable on Marketplace Search)
Developer sends an email with a private DeepLink to users
Turn the distribution into public at any time

Show Me The Money
70% For You
Money is transferred directly to your bank account, deducting taxes (tax rate may differ among different locations)
Payments are made monthly
99$ per Year From You
In order to publish applications on Marketplace, you should pay a membership fee of 99$ per year

XAP
XAP package
Contains all elements of an applications
Applications are deployed in the form of *.xap onto your phone
It’s is actually a zip file
Size
A XAP file should not be larger than 20M
Limit for all files is 400M
Still many more on App Hub
Refer to detailed information on App Hub.

Localizations
Your Apps Are Sold Around World
The Marketplace is accessible from many countries
It’s a good idea to support multiple languages in your app
Localization Considerations
It’s a common practice to manage your localization resources in dedicated DLLs.
Leave enough area for display elements in case translations in some languages are longer.
You can use localization features provided by .NET Framework
Do NOT depend on any machine translations or online translators, have your app fully tested by experienced target language users.
Never hardcode

Manifests
AppManifest.xml
Defines assembly parts that included in your app
Do NOT change it manually
WMAppManifest.xml
Defines phone services used in your app
Marketplace will use this information to notify end users of what this app is going to do (i.e. Location Services, Camera, Contacts, Push Notifications)
Remove unused capabilities to avoid any unexpected disfavor.

! & ?
Thank You !
Any Questions ?

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12 wp7 marketing windows phone applications

by Tao on Jul 20, 2011

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12 wp7 marketing windows phone applications — Presentation Transcript