UGM: From Online Content to Real Life Interactions – Engagement for a Richer Experience

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Deck from An Bui's (anwith1n) presentation about User Generated Content and Real Life Interactions. …

Deck from An Bui's (anwith1n) presentation about User Generated Content and Real Life Interactions.

Please direct questions about content to: an [dot] bui [at] alum [dot] swarthmore [dot] edu

Thanks!

More in: Design , Technology
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  • 1. User Generated Media: From Online Content to Real Life Interactions – Engagement for a Richer Experience Info Camp Seattle 2008 www.anwith1n.com
  • 2. User Generated Media www.anwith1n.com
  • 3. User Generated Media www.anwith1n.com
  • 4. User Generated Media www.anwith1n.com
  • 5. User Generated Media www.anwith1n.com 57%
  • 6. User Generated Media www.anwith1n.com 57% 55%
  • 7. User Generated Media www.anwith1n.com 57% 55% 22%
  • 8. User Generated Media www.anwith1n.com 57% 55% 22% 21%
  • 9. User Generated Media www.anwith1n.com 57% 55% 22% 21% 31%
  • 10. User Generated Media www.anwith1n.com 57% 55% 22% 21% 31% 74%
  • 11. Who ARE These People? www.anwith1n.com
  • 12. Who ARE These People? www.anwith1n.com Power Creators
  • 13. Who ARE These People? www.anwith1n.com Power Creators Content Omnivores
  • 14. Who ARE These People? www.anwith1n.com Power Creators Content Omnivores Older Creators
  • 15. Taking Online Interactions Into the REAL WORLD Twitter TweetUps – microblog twitter.com/ SeattleTweeters Meet at the Pig Blog – blog www.meetatthepig.com TeachStreet – ebay for teachers blog .teachstreet.com/learn-new-things/boo-hoo-we-lost-our-first-startup-competition Seattle Startup Drinks – Facebook Group www.new.facebook.com/group.php?gid=16970349775 Whrrl semispontaneous meetup www.anwith1n.com
  • 16. Concise, Necessary Information www.anwith1n.com
  • 17. Concise, Necessary Information Who  www.anwith1n.com
  • 18. Concise, Necessary Information Who   What www.anwith1n.com
  • 19. Concise, Necessary Information Who   What When  www.anwith1n.com
  • 20. Concise, Necessary Information Who   What When 
    • Where
    www.anwith1n.com
  • 21. What?! Meet up in REAL LIFE?! www.anwith1n.com
  • 22. What?! Meet up in REAL LIFE?! Conversation via web, with an implication that they’ll take it to the phones  via sms/text or smart phone client (twinkle, twitterific, pockettweets, twitterberry) www.anwith1n.com
  • 23. What?! Meet up in REAL LIFE?! Conversation via web, with an implication that they’ll take it to the phones  via sms/text or smart phone client (twinkle, twitterific, pockettweets, twitterberry) Where this breaks down is when the original author posts before the secondary author can publish his response. The conversation “breaks” www.anwith1n.com
  • 24. Transparent Commentary Establishes Trust www.anwith1n.com
  • 25. Transparent Commentary Establishes Trust www.anwith1n.com  Tell the audience about relevant context
  • 26. TeachStreet = eBay of Teachers www.anwith1n.com
  • 27. Facebook Groups Formalize a Community www.anwith1n.com
  • 28. Location Aware Web Based Application Facilitates In Real Life Socialization www.anwith1n.com
  • 29. So Then What? Explore Online Tools Say Hi Make Friends www.anwith1n.com
  • 30. Thanks! Now to Keep in Touch… Twitter: @anwith1n LinkedIn: linkedin .com/in/ thuanbui TeachStreet: teachstreet .com/teacher/ thuan - bui Coffee With an Expert: coffeewithanexpert .com/2008/09/09/welcome-tech-expert-an- bui Also on Whrrl and Facebook! Like the design? diggity @ adamcornille .com www.anwith1n.com