Digital identity workshop session 1

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  • 1. Session 1: Your name is your most valuable intellectual property October 13th, 2011 6 PM OISE, Education commons
  • 2. Course overview 4 weeks Sessions build on one another 25% theory, 75% hands-on Guest speakers and co-panelists
  • 3. Goals By the end of the 4th session you should.. ○ Have a good understanding of how search engines work ○ Have a number of accounts setup on social networking sites with a focus on marketing your work ○ Have the most important facts about yourself under one roof: a professional website/blog ○ Have this website be on the way to be top search result for yourself ○ Understand why this is important
  • 4. #1 Goal Your own, professional-looking website  That you can manage yourself
  • 5. Everything’s amazing butnobody’s happy... Everythings amazing but...
  • 6. Things are changing...
  • 7. The new reality You will be googled, like it or not
  • 8. What happens if someonegoogles you One of two possibilites
  • 9. Myth 2 Websites like Facebook and Twitter are a waste of time...  Maybe...
  • 10. Myth 3 It’s hard to setup a website  False!!!
  • 11. How do search engines(Google) work? How do search engines work?
  • 12.  The internet is like a beach where you footprints never wash away
  • 13.  One of two things will happen if you apply for a job, either the employer will do a google search on you, or he/she will hire someone to do it Following that, one of two things will happen, they will either find nothing of consequence, which is bad. Or find something bad, which is horrible
  • 14.  Think of it this way, do you want someone to read an unauthorized biography of you? Or an authorized one?