Session 1: Your name is your most valuable intellectual property October 13th, 2011 6 PM OISE, Education commons
Course overview 4 weeks Sessions build on one another 25% theory, 75% hands-on Guest speakers and co-panelists
Goals By the end of the 4th session you should.. ○ Have a good understanding of how search engines work ○ Have a number of accounts setup on social networking sites with a focus on marketing your work ○ Have the most important facts about yourself under one roof: a professional website/blog ○ Have this website be on the way to be top search result for yourself ○ Understand why this is important
#1 Goal Your own, professional-looking website That you can manage yourself
The new reality You will be googled, like it or not
What happens if someonegoogles you One of two possibilites
Myth 2 Websites like Facebook and Twitter are a waste of time... Maybe...
Myth 3 It’s hard to setup a website False!!!
How do search engines(Google) work? How do search engines work?
The internet is like a beach where you footprints never wash away
One of two things will happen if you apply for a job, either the employer will do a google search on you, or he/she will hire someone to do it Following that, one of two things will happen, they will either find nothing of consequence, which is bad. Or find something bad, which is horrible
Think of it this way, do you want someone to read an unauthorized biography of you? Or an authorized one?