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THE FUTURE OF

WEARABLE TECHNOLOGY
NIKE
Anvita Dasani & Jeff Valdez
Parsons The New school for Design
Course: Analyzing Tre...
WHAT IS

WEARABLE TECHNOLOGY?
Clothing and accessories incorporating computer devices and advanced electronic technologies...
HYPOTHESIS

Through the integration of textiles and embedded technology, smart garments
can respond to the body’s natural ...
FORCES DRIVING THE GROWTH OF WEARABLE TECHNOLOGY

Faster, smaller,
cheaper
hardware

•

•
•
•

The future of wearable tech...
KEY INDUSTRIES

Fashion

The “cool” factor

•

•

Dot-com boom

The utopian impetus to embed
technology in the aesthetics
...
FASHION
Fashion

TREND

HAPTIC FEEDBACK
Tactile feedback technology which takes advantage of the sense of touch by applying variou...
Fashion

TREND

CAPTURING SOLAR ENERGY
•
•

•

Exploring ways to embed flexible solar cells into fabrics in order to make ...
Fashion | Haptic feedback

SMART FABRIC

NAVIGATE JACKET
Fashion for the retail explorer

Source: Mail Online

LEDs on the...
Fashion

SMART FABRIC / POWER GENERATED CLOTHING

LUNA

Self cleaning fabric

Source: Luna textiles

Inspiration from natu...
Fashion | Haptic feedback | Capturing solar energy | Smart fabric

“The idea is to have these technologies embedded into e...
TECHNOLOGY
Technology

TREND

SEAMLESSLY SHARE STORIES THROUGH
SOCIAL NETWORKS
!

iCloud

Social Media
(Facebook,
Twitter, Instagram,...
Technology

TREND

TWO WAY COMMUNICATION WITH
NEARBY DEVICES
!

Voice
recognition

Personalization

User
generated
content...
Technology | Seamlessly share stories through social networks | Two way communication with nearby devices

NO-TOUCH INTERF...
Technology | Two way communication with nearby devices

NO-TOUCH INTERFACES

EMBRACE+

The wristband that glows when you g...
Technology | Seamlessly share stories through social networks | Two way communication with nearby devices | No touch inter...
MEDICINE
AND FITNESS
Medicine and fitness

TREND

TO ACCESS AND UNDERSTAND PERSONAL
HEALTH INFORMATION
WEARABLE MEDICAL DEVICES
Devices worn on ...
Medicine and fitness | To access and understand personal health information

REMOTE MONITORING DEVICES

METRIA WEARABLE SEN...
Medicine and fitness | To access and understand personal health information

REMOTE MONITORING DEVICES

BioMan SHIRT

(Pers...
Medicine and fitness | To access and understand personal health information | Remote monitoring devices

PREVENTION

FASHIO...
SUBCULTURES
New product innovations and findings across the fashion, medicine and technology industry are constantly overl...
FUTURE OF WEARABLE TECHNOLOGY
NEXT 5-10 YEARS

TODAY
$3.5 billion market

(API Research)

$30-$50 billion+ market (IHS)

F...
FUTURE OF WEARABLE TECHNOLOGY
TODAY

NEXT 5-10 YEARS

CONNECTION

PREVENTION

SINGULARITY

CONVENIENCE

Technology will be...
CLIENT

NIKE
NIKE
“To bring inspiration and innovation to every athlete in the world”
	
	
	
	
	
	
- Bill Bowerman, Nike co-founder

bra...
NIKE

NIKE+ DEVICES

Nike+ iPod

The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez

Nike+ running

Nike...
NIKE

OPPORTUNITIES
CURRENT TRENDS

Smart textiles

RECOMMENDATIONS
An athletic line made of smart fabric / self cleaning ...
THANK YOU
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The Future of Wearable Technology

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The wearable technology market today spans across the fashion, medicine and technology industries. This presentation analyzes current trends across stye three industries and outline where the future of such products may be headed towards.

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Transcript of "The Future of Wearable Technology"

  1. 1. THE FUTURE OF WEARABLE TECHNOLOGY NIKE Anvita Dasani & Jeff Valdez Parsons The New school for Design Course: Analyzing Trends Professor: Tim Stock December 16, 2013
  2. 2. WHAT IS WEARABLE TECHNOLOGY? Clothing and accessories incorporating computer devices and advanced electronic technologies Growth of wearable technology Big Ben, London Wall clock, Ikea George Daniels pocket watch Casio wrist watch Sony smart watch Improving products to create electronic applications that can be worn closer to the body The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  3. 3. HYPOTHESIS Through the integration of textiles and embedded technology, smart garments can respond to the body’s natural movement to find new solutions for healthcare and social concerns, and introduce new concepts of social interactions. The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  4. 4. FORCES DRIVING THE GROWTH OF WEARABLE TECHNOLOGY Faster, smaller, cheaper hardware • • • • The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Computing technology is becoming 100 times smaller each decade Capabilities can be condensed into one device Smaller and lighter parts allow for easier portability By 2020, batteries are expected to be 2.2x more powerful (Yahoo Finance) Cloud storage • • • • Internet of things, Big Data, SDN Factors: consumerization of enterprise IT, multiple device ownership, improvement of camera technologies Active accounts associated with personal cloud storage services will exceed 1 billion at the end of 2013 (API Research) Cloud computing reduces overall IT expenses Location data • • Implicit location information, internet traffic information, device-based location services (GPS) iOS, Android BlackBerry OS, Windows Mobile, Symbian S60
  5. 5. KEY INDUSTRIES Fashion The “cool” factor • • Dot-com boom The utopian impetus to embed technology in the aesthetics (print, silhouettes and fabrication) and functionality of fashion is to unify subject, society and environment under a totaling technological order Function with style The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Medicine and fitness Technology • • 250 million+ installed mobile operating systems that can support wearable technology (Finance Yahoo) 73.4% of the Earth’s population subscribe to wireless services (Amadeus) Turning science fiction into science fact • $2.3 billion market (API Research)
  6. 6. FASHION
  7. 7. Fashion TREND HAPTIC FEEDBACK Tactile feedback technology which takes advantage of the sense of touch by applying various motions to users Touch feedback LED Lights Vibrations Shoulder taps Driven by consumers’ desire to have a more real and better user experience with products The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  8. 8. Fashion TREND CAPTURING SOLAR ENERGY • • • Exploring ways to embed flexible solar cells into fabrics in order to make the wearer a walking power plant Fabric coating made from a compound of titanium dioxide, the white material used in everything from white paint to foods to sunscreen lotions Titanium dioxide breaks down dirt and kills microbes when exposed to some types of light ! Charging devices The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Environmentally responsive fashion ! ! Bikinis Purses Solar dresses ! Self drying cotton
  9. 9. Fashion | Haptic feedback SMART FABRIC NAVIGATE JACKET Fashion for the retail explorer Source: Mail Online LEDs on the sleeves provide directional cues of the current stage of the journey and how far the next turn is The future of wearable technology | Nike Anvita Dasani & Jeff Valdez ! GPS integrated into clothing Vibrations alert the user when to turn and in which direction An accompanying smartphone app stores destinations and directions
  10. 10. Fashion SMART FABRIC / POWER GENERATED CLOTHING LUNA Self cleaning fabric Source: Luna textiles Inspiration from nature: The lotus leaf’s superhydrophobicity The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Protection against contamination, laundry cost savings Repellent technology: nano structured textile coating to create an omniphobic treatment that repels water and oil-based liquids
  11. 11. Fashion | Haptic feedback | Capturing solar energy | Smart fabric “The idea is to have these technologies embedded into existing material, so we don’t need to build multimillion dollar factories. We’re also developing transistors made of cotton so the electronic will not be attached to the textile - the textile will be the electronic device” - Juan Hinestroza, Cornell University CONVENIENCE Save time The future of wearable technology | Nike Anvita Dasani & Jeff Valdez FASHION Channel time towards more productivity Features to help you get through the day New daily behaviors
  12. 12. TECHNOLOGY
  13. 13. Technology TREND SEAMLESSLY SHARE STORIES THROUGH SOCIAL NETWORKS ! iCloud Social Media (Facebook, Twitter, Instagram, Pinterest, Google+…) ! User generated content “We don’t lose the desire to have privacy. We change the value proposition of why it is. The more we share online and the more people react to it, the fear you think it is to continue sharing” - A Millennial The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  14. 14. Technology TREND TWO WAY COMMUNICATION WITH NEARBY DEVICES ! Voice recognition Personalization User generated content ! Multitasking 10.45 hours of multimedia in to 7.38 hours each day (Kaiser Family Foundation’s Generation M2 survey) The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  15. 15. Technology | Seamlessly share stories through social networks | Two way communication with nearby devices NO-TOUCH INTERFACES GOOGLE GLASS Camera, video recorder, display, touchpad and microphone, built into spectacle frames “Ok Glass” “Once upon a time seeing your life flash before your eyes was something people did their best to avoid. The arrival of Google Glass seems to have change that” - Michael Millar, BBC News Source: The Independent, UK • • Augmented reality Hands free The future of wearable technology | Nike Anvita Dasani & Jeff Valdez • • Seamless sharing of experiences with friends and family 2014: Prescription lenses • • Voice translation Voice recognition
  16. 16. Technology | Two way communication with nearby devices NO-TOUCH INTERFACES EMBRACE+ The wristband that glows when you get texts, notifications • • • Source: Digital Trends The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Links colors to actions such as regular incoming calls, text messages, low battery levels,new emails, Skype calls, notifications from social networks Security feature: notifies user when they are too far away from their smartphone Waterproof
  17. 17. Technology | Seamlessly share stories through social networks | Two way communication with nearby devices | No touch interfaces Consumer desire for technology integration and multitasking from a single device CONNECTION Convenience + Connection FASHION Augment awareness of things, but not get in the way of social interactions “I rather give up my sense of smell than give up technology” (McCann World Group) The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  18. 18. MEDICINE AND FITNESS
  19. 19. Medicine and fitness TREND TO ACCESS AND UNDERSTAND PERSONAL HEALTH INFORMATION WEARABLE MEDICAL DEVICES Devices worn on the body for a prolonged period that are able to capture and process data about the patient’s physiology and then calculate the correct medical response before notifying the client 100million health related devices are currently being sold PHYSICIAN’S ACCESS OF ONLINE HEALTH INFORMATION 40% 60% use tablet computers use mobile phones Source: Berg Insights Source: Berg Insights 80 million wearable sports and fitness-related monitoring devices Source: Berg Insights The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Wearing an activity tracker signifies to others your techno-spiritual bent toward a path of self-awareness
  20. 20. Medicine and fitness | To access and understand personal health information REMOTE MONITORING DEVICES METRIA WEARABLE SENSOR (Patient monitoring device) Patch-based wearable sensor for clinical monitoring of a patient’s unique physiological characteristics • • • • • Source: Metria The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Made by Avery Dennison + Preventice Constant connection and exchange of information between doctors and patients Skin-friendly adhesive Mobile, cloud based and sensory technology Applications: health and wellness, sports and fitness, cardiac monitoring
  21. 21. Medicine and fitness | To access and understand personal health information REMOTE MONITORING DEVICES BioMan SHIRT (Personal monitoring device) Biomonitoring shirt made from a conductive fabric sewn together from stainless steel yarn • • • • • Runner in a BioMan shirt Source: MedGadget The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Made by AiQ Tracks body vitals: heart rate, respiration rate, skin temperature, EKG, EEG, EMG Information is sent to a smartphone or other device wirelessly via Bluetooth Alerts care centers in the event of unusual cardiovascular activity Smart fabric
  22. 22. Medicine and fitness | To access and understand personal health information | Remote monitoring devices PREVENTION FASHION 2.8 million patients are being currently monitored for health conditions Source: Berg Insight Prolonged lifespan The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Reduce healthcare costs Wellness Replace medicine Save lives
  23. 23. SUBCULTURES New product innovations and findings across the fashion, medicine and technology industry are constantly overlapping and changing the wearable technology market. Since the wearable technology market is set to expand rapidly in the next 5-10 years, it is vital to observe the various subcultures in tandem and on a regular basis to stay current with various behaviors and influencing factors. Geeks Hackers DIYers Athletes & Sports enthusiasts The Maker Movement • • • Interests include engineeringoriented pursuits such as electronics, robotics, 3-D printing as well as traditional arts and culture Integrate crafts + technology to build and make things Hackerspaces: allow like-minded individuals to share ideas, tools and skill sets The future of wearable technology | Nike Anvita Dasani & Jeff Valdez • • • • • Not concerned with fashion labels Connected to multiple communication and media technologies Early adopter of technology Appreciates design, function, utility, heritage and transparency Big Bang Theory Patients
  24. 24. FUTURE OF WEARABLE TECHNOLOGY NEXT 5-10 YEARS TODAY $3.5 billion market (API Research) $30-$50 billion+ market (IHS) FASHION $1.4 billion market (Juniper Research) $19 billion market by 2018 (Juniper Research) TECHNOLOGY 8.3 million wearable smart device sales worldwide (Berg Insight, Oct 2013) MEDICINE AND FITNESS The future of wearable technology | Nike Anvita Dasani & Jeff Valdez 308,000 patients receive remote monitoring care • • 64 million wearable smart device sales worldwide by 2017 (Berg Insight, Oct 2014) Wireless devices: $6 billion+ market in 2018 (API Research) By 2016: • $3 billion+ market by 2016 (API Research) • 100 million medical devices sold annually (API Research) • 1,800,000 patients will receive remote monitoring care
  25. 25. FUTURE OF WEARABLE TECHNOLOGY TODAY NEXT 5-10 YEARS CONNECTION PREVENTION SINGULARITY CONVENIENCE Technology will become our second skin Blurring of man and technology • Skin-embedded technology • Head to toe gear and sensors • Fashionable smart fabric clothing (self cleaning, garments that can change shape and colors, rechargeable clothes) • Garments that respond to the environment • Technology that melts into everyday clothing • Diminishing smart phones and computers with the innovation of other smart devices • • The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Easier living for the visually and hearing impaired Products/garments that respond to or sense your emotions • 3-D printed biological materials
  26. 26. CLIENT NIKE
  27. 27. NIKE “To bring inspiration and innovation to every athlete in the world” - Bill Bowerman, Nike co-founder brand values Emotional connections Motivating viewers Sustainability Sport personalities Nike Fight Club innovative high performance professional inspirational target market Apparel & shoes: Men, women, kids The future of wearable technology | Nike Anvita Dasani & Jeff Valdez
  28. 28. NIKE NIKE+ DEVICES Nike+ iPod The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Nike+ running Nike+ sport watch Nike+ Kinect Nike+ Fuelband
  29. 29. NIKE OPPORTUNITIES CURRENT TRENDS Smart textiles RECOMMENDATIONS An athletic line made of smart fabric / self cleaning fabric targeted to sports enthusiasts and professional athletes ! Garments and/or accessories that respond to an individual’s body temperature and automatically absorb heat while emitting a cooling experience Personal monitoring devices Shirts embedded with technology that allow individuals to self monitor physiological characteristics ! Data transmitted to trainers and/or doctors ! Turn personal fitness into a social networking game Skin embedded technology The future of wearable technology | Nike Anvita Dasani & Jeff Valdez Caps / Wrist worn GPS tracker with haptic feedback
  30. 30. THANK YOU
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