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Oregon Lodging Association Social Media Marketing
 

Oregon Lodging Association Social Media Marketing

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Kent Lewis of Anvil Media presents on social media marketing fundamentals for the hospitality industry at the Oregon Lodging Association annual conference in Hood River, Oregon.

Kent Lewis of Anvil Media presents on social media marketing fundamentals for the hospitality industry at the Oregon Lodging Association annual conference in Hood River, Oregon.

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    Oregon Lodging Association Social Media Marketing Oregon Lodging Association Social Media Marketing Presentation Transcript

    • Managing Your Brand Via Social Media
      Kent Lewis
      President
      Anvil Media, Inc.
      www.anvilmedia.com
    • create
      create
      create
      Blogs
      Media
      Community
      Ideas
      People
      Businesses
      Personal
      Professional
      Geographic
      connect
      connect
      vote
      vote
      connect
      vote
    • Why Care About Social?
      • Manage reputation in search
      • Gain industry & consumer insights
      • Provide affordable customer service
      • Create & extend brand awareness
      • Build credibility & thought leadership
      • Generate measureable ROI
    • Statistics: Social Media Growth
    • Social Media Success Factors
      Relevance
      Value
      Commitment
      Honesty
      Transparency
    • Google OneBox
      • Local Business Center
      • Augments organic & paid
      • Manage consumer reviews
    • Social Media Strategy: 2MCE
      Monitor & Measure
      Create & Communicate
      Engage & Empower
    • Social Media: Opportunities
      Research & Monitoring
      Your company or clients
      Competition
      Industry news and trends
      Communication & Engagement
      Understand your audience
      Identify yourself
      Offer value
      Don’t be defensive
    • Social Media: Categories
      Networking
      Blogs
      Reviews
      Media Sharing
      Bookmarking
      Expert Communities
      News
      Wiki
      Microblogging
    • Business Networking: LinkedIn
      • Company stats and links
      • Connect key employees
      • Offers visibility in search results
    • Consumer Networking: Facebook
      • Create a footprint in Facebook
      • Create custom content & apps
      • Measure engagement
    • Microblogging: Twitter
      • Research & customer service
      • Inform & engage constituents
      • Manage & track via HootSuite
    • Blogging: WordPress
      • Free to low cost
      • Excellent search visibility
      • Build industry credibility
    • Video: YouTube Channel
      • Create and upload videos
      • Optimize & syndicate
      • Monitor videos & comments
    • Review Sites: Yelp, Citysearch
      • Monitor for negative reviews
      • Respond to customer feedback
      • Manage profile content
    • Social Media: Measurement
    • Measurement vs. Effectiveness
    • Example: West Point Credit Union
    • Example: Hotel Max
    • Case Study: Provenance Hotels
      Objective:
      Increase online bookings via social media
      Strategy:
      Create and optimize hotel property profiles
      Develop community-specific content & promotions
      Results:
      Generate regular bookings via Twitter
      Campaign received a SoMe Award in 2009
      Properties featured on CBS Early Show
    • Case Study: Oregon State University
      Objective:
      Increase student engagement & enrollment
      Strategy:
      Overhaul Facebook Fan Page
      Engage intern to manage content
      Results:
      152% increase in page views
      225% increase in photo views
      510% increase in new fans
      1,984% increase in total interactions
    • Case Study: Oregon State University
    • Integrating Social Media
      Search Engine Optimization
      Public Relations
      Advertising
      Events & Promotions
      Print and Digital Collateral
    • Social Media Tools
      answers.yahoo.com
      bloglines.com
      friendfeed.com
      google.com/alerts
      hootsuite.com
      pipes.yahoo.com
      ping.fm
      search.twitter.com
      tubemogul.com
      tweetdeck.com
      wordpress.com
    • Question & Answers
      Contact:
      Kent Lewis
      kent@anvilmedia.com
      www.anvilmedia.com
      www.formicmedia.com
      Twitter: @kentjlewis
      LinkedIn: kentlewis