NATDA Webinar: 11 Marketing Predictions & Trends That May Transform Your Business

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What does 2014 hold for the marketers in the trailer world? Kent Lewis from Anvil Media will bring out its crystal ball and peer into the future to share marketing trends and techniques that will take …

What does 2014 hold for the marketers in the trailer world? Kent Lewis from Anvil Media will bring out its crystal ball and peer into the future to share marketing trends and techniques that will take root in 2014 and beyond. This webinar will cover emerging and maturing strategies and tactics across integrated, search engine, and social media marketing as well as measurement. From this presentation, you will be able to assess which tools and trends may be useful in growing your business in 2014 and beyond.

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  • http://www.anvilmediainc.com/about/team/kent-lewis
  • Explore new roles - Customer Service Liaison, Social Media Evangelist & Content Curator (even in small dealerships)
  • Turn Big Data into Smart Data - leverage your existing database & append with online information to better target your audience and messaging
  • Personalized/customized content is king - develop content for your primary target audience (personas)
  • Cross-Channel Marketing Key to Exceeding Marketing Goals - offline to online and back
  • Cross-channel Analytics is key to effective marketing - understand the prospect journey to customer across media and time
  • Go SoLoMo - social by persona usage/need, localized targeting via mobile
  • Mobile usage will drastically impact search - responsive design SEO & PPChttp://www.searchenginerankings.com.au/seo-blog/wp-content/uploads/2013/03/mobile-search-findings.png
  • All Searches Will Become Semantic - context over content & impact on SEO (including encrypted data)
  • Micro-video will go mainstream - 5-15 second owned & paid media, including the new FB adshttp://www.marketingmagazine.co.uk/article/1228513/micro-video-brands-tackle-2014s-hottest-mediumhttp://www.theguardian.com/technology/video/2013/sep/20/airbnb-tv-ad-vine-video
  • Facebook will lose the younger demographic - to Snapchat, Instagram and othershttp://www.slashgear.com/adults-following-teens-into-alternative-social-networks-pew-internet-30310443/http://prtini.com/what-is-snapchat/
  • Do-over - companies will need to start fresh with strategic planning due to the dynamic nature of the industryExplore new roles - Customer Service Liaison, Social Media Evangelist & Content Curator (even in small dealerships)Turn Big Data into Smart Data - leverage your existing database & append with online information to better target your audience and messagingPersonalized/customized content is king - develop content for your primary target audience (personas)Cross-Channel Marketing Key to Exceeding Marketing Goals - offline to online and backCross-channel Analytics is key to effective marketing - understand the prospect journey to customer across media and timeGo SoLoMo - social by persona usage/need, localized targeting via mobileMobile usage will drastically impact search - responsive design SEO & PPCAll Searches Will Become Semantic - context over content & impact on SEO (including encrypted data)Micro-video will go mainstream - 5-15 second owned & paid media, including the new FB adsFacebook will lose the younger demographic - to Snapchat, Instagram and others
  • https://www.anvilmediainc.com/search-engine-marketing-resources

Transcript

  • 1. 11 Marking Predictions & Trends That May Transform Your Business @KentjLewis President & Founder Anvil Media, Inc. kent@anvilmediainc.com
  • 2. About Me About Me
  • 3. 11 Marketing Predictions & Trends Resources Q&A Agenda
  • 4. 11 Marketing Predictions & Trends That may transform your business 4
  • 5. Do-Over Start fresh with strategic planning – Emerging industry or technology trends – Benchmark against competitors – Test new ideas – Segment and analyze the data
  • 6. Evolve Your Organization 1. Customer Service Liaison 2. Social Media Evangelist 3. Content Curator 4. Data Evangelist Social Metrics Matrix Explore New Roles
  • 7. Smart vs. Big 1. Leverage existing databases & technology 2. Append with social data 3. Gain insight into your audience 4. Better segment & target your customers Social Metrics Matrix Turn Big Data to Smart Data
  • 8. Get Persona 1. Hummingbird = deep content 2. Sales & marketing automation = content 3. Multimedia = compelling content 4. Custom content is the future of marketing Social Metrics Matrix Custom Content is King
  • 9. Transmedia Rules 1. Offline to online 2. Online to offline 3. Online to online 4. You get the point Social Metrics Matrix Cross-Channel Marketing
  • 10. Know What is Working 1. Effective channels & messaging 2. Impact of various touch-points 3. Online to offline and back 4. Newer, more effective metrics Social Metrics Matrix Cross-Channel Measurement
  • 11. A Mobile Future 1. Social: personas & the Big Six platforms 2. Local: mobile devices & listings near you 3. Mobile: real-time & targeting opportunities 4. “Socialize” your marketing Social Metrics Matrix Go Social/Local/Mobile
  • 12. Mobile’s Search Experience 1. SEO = responsive design 2. Local SEO = 100% mobility 3. Paid search = unique ad opportunities 4. Penalties likely for non-compliance Social Metrics Matrix Mobile Search Impact
  • 13. The Hummingbird Feeds on Nectar 1. Context over content 2. “Not provided” keyword data 3. Understanding of landing page relevance 4. Schema & Data Highlighter Social Metrics Matrix Semantic Search
  • 14. Short Attention Span Theater 1. Vine = 6 seconds 2. Snapshat = 10 seconds 3. Instagram = 15 seconds 4. Facebook auto play ads = 15 seconds Social Metrics Matrix Micro-Video
  • 15. Youth Moving On 1. Facebook audience is skewing older 2. Tweens/GenY moving to other platforms 3. Instagram, Twitter, Snapchat & WhatsApp 4. Marketing in a disposable media world Social Metrics Matrix The Death of Facebook
  • 16. Resources Articles and more 16
  • 17. 2014 Marketing Predictions http://blogs.imediaconnection.com/blog/2013/12/12/2014- marketing-predictions/ 7 Ideas to Drastically Improve Your Digital Marketing http://www.imediaconnection.com/content/35977.asp#single view Anvil Media Digital Marketing Resources http://www.anvilmediainc.com/about/digital-marketing- resources/ Related Articles Resources
  • 18. Sign up for our monthly email newsletter Register for our upcoming webinars Read our blog or follow us on Twitter (@AnvilMedia) Ask questions about digital or integrated marketing Next Steps
  • 19. 19 Questions? @KentjLewis President & Founder @AnvilMedia kent@anvilmediacom