#LinkedInLive: How to Leverage LinkedIn Groups to Build Your Brand

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With over 9,300 members worldwide, pdxMindShare is one of the most popular Portland-based Groups on LinkedIn today. Founder Kent Lewis will talk through insights he’s developed managing the …

With over 9,300 members worldwide, pdxMindShare is one of the most popular Portland-based Groups on LinkedIn today. Founder Kent Lewis will talk through insights he’s developed managing the online/offline career community since 1999 and the LinkedIn Group since inception a few years later. Lewis will outline three primary benefits to using in LinkedIn Groups, including business intelligence, personal and corporate branding. This presentation will include best practices for listening and engaging in LinkedIn Groups based on real-world experience from one of Portland’s most-respected digital marketers. Lewis is the President and Founder of Anvil Media, Inc., an integrated marketing agency specializing in analytics, search engine and social media marketing. He regularly contributes to iMedia and instructs and speaks globally on marketing topics, including LinkedIn.

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  • With over 9,300 members worldwide, pdxMindShare is one of the most popular Portland-based Groups on LinkedIn today. Founder Kent Lewis will talk through insights he’s developed managing the online/offline career community since 1999 and the LinkedIn Group since inception a few years later. Lewis will outline three primary benefits to using in LinkedIn Groups, including business intelligence, personal and corporate branding. This presentation will include best practices for listening and engaging in LinkedIn Groups based on real-world experience from one of Portland’s most-respected digital marketers. Lewis is the President and Founder of Anvil Media, Inc., an integrated marketing agency specializing in analytics, search engine and social media marketing. He regularly contributes to iMedia and instructs and speaks globally on marketing topics, including LinkedIn.
  • https://www.linkedin.com/in/kentlewis
  • http://pdxmindshare.com/
  • https://www.linkedin.com/groups/pdxMindShare-Portlands-Career-Community-52718
  • https://www.linkedin.com/company/linkedin/linkedin-groups-533541/product?trk=biz_product
  • How to Become a Social Media Guru in 3 Easy Stepshttp://blogs.imediaconnection.com/blog/2011/07/23/3-step-social-media-guru/
  • Six Alternatives to LinkedIn Questions & Answershttp://www.business2community.com/linkedin/six-alternatives-to-linkedin-questions-answers-0382711
  • Advanced LinkedIn Strategies for Marketershttp://www.imediaconnection.com/content/29335.asp
  • 6 Social Media Platforms at-a-glancehttp://www.imediaconnection.com/content/24165.asp6 socially savvy brandshttp://www.imediaconnection.com/content/25116.asp
  • 6 Social Media Platforms at-a-glancehttp://www.imediaconnection.com/content/24165.asp6 socially savvy brandshttp://www.imediaconnection.com/content/25116.asp
  • http://www.anvilmediainc.com/about/digital-marketing-resources/

Transcript

  • 1. ©2013 LinkedIn Corporation. All Rights Reserved. How to Leverage LinkedIn Groups to Build Your Brand Kent Lewis President Anvil Media, Inc.
  • 2. ©2013 LinkedIn Corporation. All Rights Reserved. 2
  • 3. Six years ago, I launched one of Portland’s largest and most successful LinkedIn Groups. I learned a few things in the process. ©2013 LinkedIn Corporation. All Rights Reserved.
  • 4. .9.3K Registered users 86% Portland-based membership 1 Use this ribbon to present key numbers. REMOVE NOTE BEFORE USING
  • 5. 3 Ways to Leverage LinkedIn Groups  Market Research  Personal Branding  Corporate Branding ©2013 LinkedIn Corporation. All Rights Reserved. 5
  • 6. Market Research via Groups  Researching Members  Joining Select Groups  Lurking in Groups ©2013 LinkedIn Corporation. All Rights Reserved. 6
  • 7. Personal Branding  Participating (asking & answering)  Adding-value (helping others)  Networking (connecting via groups) ©2013 LinkedIn Corporation. All Rights Reserved. 7
  • 8. Corporate Branding  Create a Group  Seed & Curate the Conversation  Monitor and Measure ©2013 LinkedIn Corporation. All Rights Reserved. 8
  • 9. ©2013 LinkedIn Corporation. All Rights Reserved. 9 Monitor & Measure
  • 10. Bonus: Promote Your Presence  Website & print collateral  Social profiles  Signature file & newsletter ©2013 LinkedIn Corporation. All Rights Reserved. 10
  • 11. 3 Ways to Leverage LinkedIn Groups  Identify New Opportunities  Build Your Personal Brand  Extend Your Corporate Brand ©2013 LinkedIn Corporation. All Rights Reserved. 11
  • 12. ©2013 LinkedIn Corporation. All Rights Reserved. How to Leverage LinkedIn Groups to Build Your Brand @KentjLewis President Anvil Media, Inc. kent@anvilmedia.com