With over 9,300 members worldwide, pdxMindShare is one of the most popular Portland-based Groups on LinkedIn today. Founder Kent Lewis will talk through insights he’s developed managing the online/offline career community since 1999 and the LinkedIn Group since inception a few years later. Lewis will outline three primary benefits to using in LinkedIn Groups, including business intelligence, personal and corporate branding. This presentation will include best practices for listening and engaging in LinkedIn Groups based on real-world experience from one of Portland’s most-respected digital marketers. Lewis is the President and Founder of Anvil Media, Inc., an integrated marketing agency specializing in analytics, search engine and social media marketing. He regularly contributes to iMedia and instructs and speaks globally on marketing topics, including LinkedIn.
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