Anvil Online Persona Optimization 0609

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Optimizing Your Online Persona, as presented by Kent Lewis, President of Anvil Media & Formic Media for The Placement Project at AMA Forward '09: Brandologie in Portland, Oregon.

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  • Anvil Online Persona Optimization 0609

    1. 1. Presented by: Kent Lewis Anvil Media, Inc. www.AnvilMedia.com Optimizing Your Online Persona
    2. 2. Background <ul><li>Entrepreneur: Wave Rock, Anvil, eROI, Formic </li></ul><ul><li>Networker: pdxMindShare, SEMpdx </li></ul><ul><li>Educator: Portland State University </li></ul><ul><li>Competitor: Portland Business Journal awards </li></ul><ul><li>Social Media Junkie: Twitter, LinkedIn, Facebook </li></ul>
    3. 3. 10 Tips for Optimizing Your Persona Online
    4. 4. 1. Get Into The Game
    5. 5. 2. Build Your Network
    6. 6. 3. Be A Writer
    7. 7. 4. Be An Artist
    8. 8. 5. Be A Thought Leader
    9. 9. 6. Stand Out
    10. 10. 7. Pay It Forward
    11. 11. 8. Follow The Rules
    12. 12. 9. Utilize the MCE Process <ul><li>Monitor </li></ul><ul><li>Create </li></ul><ul><li>Engage </li></ul>
    13. 13. 10. Be Smart & Safe
    14. 14. Resources <ul><li>AnvilMedia.com </li></ul><ul><li>answers.yahoo.com </li></ul><ul><li>Bloglines.com </li></ul><ul><li>FriendFeed.com </li></ul><ul><li>Google.com/alerts </li></ul><ul><li>HootSuite.com </li></ul><ul><li>pdxMindShare.com </li></ul><ul><li>Ping.fm </li></ul><ul><li>Reputation-Watch.com </li></ul><ul><li>SocialSearchMarketer.com </li></ul><ul><li>WordPress.com </li></ul>
    15. 15. Q&A Kent Lewis Anvil & Formic Media [email_address] @KentjLewis linkedin.com/in/kentlewis FormicMedia.com slideshare.net/anvilmedia

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