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SEO #FAILS – Tales From the  Darkside That Might Be      Affecting You        @KentLewis      President & Founder       An...
About Me
3C’s of SEO  Content   Code Credibility
Content #FAILContent (duplicate, recycled, useless)
More Content #FAILSAdvertising (above the fold)Affiliates (thin sites)
Code #FAILSKeyword-stuffing domains (EMD) &  navigationKeyword-stuffing title, META & anchor textCloaking, redirects & doo...
Credibility #FAILSLow quality links and uniform anchor textLink farms, paid links & blog spam
Best PracticesGood design & experience = rankingsContent = unique, timely, compelling, relevantMultimedia experience = ima...
Thank YouRead articles & white papers in Anvil Resources sectionSign up for our monthly email newsletter & webinarsRead ou...
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Anvil Media InnoTech eMarketing Summit SEO Fail Panel

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Anvil Media's SEO Fail panel presentation for the eMarketing Summit @ InnoTech Panel

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  • As search continues to change and evolve there are new strategies and “rules” to follow…or not!  What are the best practices to know and what should you take from those who don’t use them?  This panel will provide a behind the scenes look at search and what you should be looking for today.
  • http://www.anvilmediainc.com/about/team/kent-lewis
  • http://www.anvilmediainc.com/search-engine-marketing-resources/search-engine-marketing-articles/cs-search-engine-optimization-article
  • How to be a Rock Star on 8 Social Media Platforms http://www.imediaconnection.com/content/30534.asp 9 ways to Lose Friends and Alienate People in Social Media http://www.imediaconnection.com/content/30157.asp
  • Transcript of "Anvil Media InnoTech eMarketing Summit SEO Fail Panel "

    1. 1. SEO #FAILS – Tales From the Darkside That Might Be Affecting You @KentLewis President & Founder AnvilMediaInc.com
    2. 2. About Me
    3. 3. 3C’s of SEO Content Code Credibility
    4. 4. Content #FAILContent (duplicate, recycled, useless)
    5. 5. More Content #FAILSAdvertising (above the fold)Affiliates (thin sites)
    6. 6. Code #FAILSKeyword-stuffing domains (EMD) & navigationKeyword-stuffing title, META & anchor textCloaking, redirects & doorway pages
    7. 7. Credibility #FAILSLow quality links and uniform anchor textLink farms, paid links & blog spam
    8. 8. Best PracticesGood design & experience = rankingsContent = unique, timely, compelling, relevantMultimedia experience = images & videoDon’t forget social media = trust & authority
    9. 9. Thank YouRead articles & white papers in Anvil Resources sectionSign up for our monthly email newsletter & webinarsRead our blog or follow us on Twitter (@AnvilMedia)Ask questions about search, social media or mobilemarketing@KentLewisPresident & FounderAnvil Media, Inc.503-260-6700kent@anvilmediainc.com
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